Episode 40

full
Published on:

28th Dec 2021

The New Instagram Features You Need to Try Out in 2022

Instagram has recently launched so many great new features such as link stickers, collaborations, badges, monetization, affiliate income opportunities, Instagram drops, and parental controls.

Listen to this episode to learn about all the new Instagram features you need to try out in 2022 and binge out on my other Instagram episodes to learn more about Instagram marketing and how you can start creating Instagram reels.

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Transcript
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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hey, everyone it's dimple.

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And today I want to talk to you guys about some of the amazing features

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that Instagram has launched recently.

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And some new features that are going to be coming up in 2022, but these

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are all things that you should be incorporating into your Instagram

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marketing strategy for 2022.

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And if you're not using Instagram yet, or you're not sure how to use it, go

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check out some of my previous episodes on Instagram, where I go through

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detailed strategies on using Instagram.

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So what I will do.

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I will link them in the show notes where you guys, so make sure you

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also download all of those episodes.

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They're absolutely free and happy listening.

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Okay.

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So the one feature that I have to say, I have been super excited about.

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It's the one that they launched in October of 2021.

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It has to do with links.

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So previously I'm sure most of you are aware that with Instagram, you had to have

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10,000 followers, 10,000 followers, you guys, in order to be able to put a link in

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your IgG stories and in October, They had a new feature update and a new release.

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They said that the Instagram stories link sticker is going to

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be available to all the users.

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And this was really a game changer, especially for small businesses

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because now they can take.

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A link and link it to a specific product page.

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And even for e-commerce right.

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Think about them selling a particular jacket or particular watch.

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Like now they can link directly to that product.

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So it's really a game changer.

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Here's the thing, though.

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I'm not seeing a lot of you guys use this feature and I have the

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feeling that you don't know that it exists, so you need to be listening

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to my podcast more LOL, so that.

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No about all of these features and use them.

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So, I mean, a great way to use the link stickers features obviously as

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well, link people to your website.

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If you have a podcast, you can take your podcast, episodes and specific

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episodes and you can put a link in the stories to link people exactly

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to that specific episode so they can listen to it and they can download it.

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So it's a great way to increase your downloads as well for your podcast.

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And it's also a great way to promote anything.

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You know, if you're doing a fundraiser, you can promote a link to that.

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If you are trying to get people to sign up for a free masterclass,

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so you can put in a link to that.

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So there's just so many features.

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So definitely go check it out.

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Wondering, how do I find this feature when you go to your

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store, To, to create a new story.

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You're going to see a smiley face.

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That's got like a paper turned up in the corner.

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And when you tap that, you're going to see all the different stickers and features.

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And you're going to see one that says link.

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That's got like the link icon, and then you can basically copy and paste a URL

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and you can add a link to your store.

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Easiest that.

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All right.

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So the, so I want to talk to you guys about the collapse feature, and I'm

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really excited about this one, but I don't want you guys to get confused.

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So the collab feature is not.

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Meant for collaborations that you do with brands, that's going to be different.

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We'll talk about that a little later.

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If you have like a business partner, right.

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That you're doing a post with, or maybe you had someone that was

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a guest on your podcast, you can tag that person as a collaborator.

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And it's going to ask you, do you want to tag someone as a collaborator?

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You're going to tap on that and click.

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Yes.

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And you're going to find their handle and you're going to

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invite them as a collaborator.

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And then what will happen in.

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They're going to get an alert and they do have to accept the alert and

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sometimes they can't find the alert.

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So what you can do is you can tell them to go to the post that is showing

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on your Instagram page, on your feed.

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And then when they look at that, they're going to see a button that says accept

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and they can accept it that way as well.

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And the advantage of doing this is that if you're creating a.

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Instead of just getting the traffic that you would normally

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get from your own Instagram page.

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Now you can get traffic from their page as well.

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And from their audience.

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Now keep in mind, there's going to be only one set of

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statistics, but the cool thing is.

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That you're getting to also reach their audience.

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And this is something that you guys need to start taking advantage of is

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this collaboration, feature because it is amazing if you guys want to

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see some examples of what it looks like, you can go to my Instagram page.

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It is linked in the show notes and you will see that I interviewed.

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The trademark attorney, that's our handle for my podcast.

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And then we did a collaboration and you can see that it's showing

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up on her page and my page.

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And it says it's a collaboration between the trademark attorney and she

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wore stilettos and there might be some other ones I also did collapse with.

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So you guys can check that out.

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Okay.

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So another exciting feature that came out recently is something called.

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An add your sticker.

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And what it does is it allows creators to post a story and they can add

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a sticker that essentially invites other people to post on their story.

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And it includes you in the continuation of the initial story.

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So this way users can post images into their friend's stories.

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And this is really cool.

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So you can say, Hey, what's my favorite outfit of the day.

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And you show your outfit and then the sticker is going to say, add yours.

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It's going to have a photo icon, add yours so people can add their right.

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And there's many different ways you can utilize this.

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You can say.

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You know, here's my favorite quote, what's your favorite quote, right?

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And then they can add their favorite quote or they can add their

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favorite photo of, 2021, right.

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As we go into 2022.

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So there's many different ways that you guys can use this, but it's a lot of fun

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and I've seen a lot of people.

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Using this for creating like different like photo contest and

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giveaways and things like that.

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So you can even say, here's a photo of my pet, you know, post

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a photo of your pet, right.

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Or post a photo of your pet in a cute, holiday outfit.

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Right.

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So, so you can say All right.

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With Instagram, carousels and carousel posts are really popular.

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We don't know what they are.

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Basically.

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A carousel post is a post that shows up on your feed that has more than one image.

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And sometimes you can have a little.

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Icon swipe.

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So people know they need to keep swiping.

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And usually people upload about five different images and the images can tell

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a story or they can have different tips.

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So you can have a post about five social media tools that

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you should be using in 2022.

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And you can have one slide that's opposed, and then they scroll.

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It goes to the second one.

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And carousel posts are really great for engagement.

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They're also really great for reach and discoverability.

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So I encourage posting at least one to two carousel posts a week.

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So the new thing is that now.

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If you want to delete one or two photos that you uploaded for the

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post, but not the entire post.

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It allows you to go back and you can edit and you can click on

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the top right-hand corner.

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There's a three dots icon and he can choose edit.

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They can scroll through the photos and find which ones you want to delete.

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And this way you don't have to redo the whole thing over.

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So that's cool.

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It just makes it a lot easier.

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And then the cool thing is if you deleted it by ax, You also have 30 days to restore

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the deleted photo by going to settings and then account and recently deleted.

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So there's a little hack for you right there.

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All right.

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So the other thing that is, cool as well is something called badges for live video.

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So also in November, Instagram rolled out badges for all eligible and craters

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in the U S and you guys can, Google what the details are on illegibility.

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But basically badges are a way for content creators to create money from

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their followers and how it works is if you are doing a live stream on Instagram,

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when viewers are listening to your live stream, they can click an icon that

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says, buy a badge to support the creator.

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And the cool thing is when you do buy a badge to support the creator, your

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username is going to have a heart displayed next to it, to indicate

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that you purchased a badge and you can purchase badges in either 99 cents, a

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dollar 99 and $4 and 99 cents increments.

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So definitely try out that feature to support some of your craters, especially

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if you enjoy their content, being a content creator does not come easy.

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It does take a lot of planning.

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It does take a lot of time.

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It even takes a lot of research and effort.

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And I think that, content creators provide so much value and they

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give so much content away for free.

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It just a nice way to support them, even if it's like, Hey, here's, you

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know, $5 go buy yourself a cup of.

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Okay.

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So now let's talk about how you are going to turn on the badges

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feature if you are eligible.

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So if you're eligible for badges, you're going to go to your professional

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dashboard in the Instagram app, and you're going to see a button

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that's going to say set up badges.

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So if you are not eligible yet, what's going to happen is you can tap something

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called, apply for monetization, and then you're going to have to wait for so.

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Some time to see what the status update is going to be in that same dashboard.

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So you can go back to that same dashboard to see if they have approved

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you for it or not, or what happens.

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And then once you have access to badges, you can turn it on right before

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you start a live stream by tapping on the left-hand option called badges.

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And you can just activate.

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And you're probably also wondering, well, if you are utilizing

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badges, how do you get paid from badges and how does that work?

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So what happens is once you have earned at least a hundred dollars,

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You do have to have that one as a minimum, then you can get paid and you

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can, transfer the funds to your bank.

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And that can take one to seven business days to arrive.

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Also.

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You do need to know that there is a transaction fee when you buy a badge.

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So Google and apple are going to deduct 30% of all in app purchases as.

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So Instagram's not really getting any portion of the fees, but

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basically Google and apple.

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And if you guys are parents and you want to have some parental controls

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for the kids that are spending too much time on Instagram, there is

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a new parental controls feature.

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And what it allows you to do is a couple of different things.

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So one is take a break.

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So this option is going to remind users who have been scrolling for a long time

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to take a break, reset, go do something.

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And that's kind of nice because sometimes your teenagers might be

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spending hours and hours on Instagram and they should be doing their homework.

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Right.

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All right.

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So then the other thing is your activity.

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So it's a dedicated place that allows you to manage everything on Instagram

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So what this feature does is it has some settings for parents where you

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can add time limits for using Instagram and then it also has the option to

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send the notifications to parents.

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So this allows you to add time limits for your teenagers to use Instagram.

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And this is a good.

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So, this is also something that's interesting.

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It is called favorites.

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So Instagram has been testing out favorites and a

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chronological order of posts.

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So this year for Instagram, you know, they've had a lot of, challenges when it

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comes to public pressure, then people want them to be more transparent and they also

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want them to provide more options that are allowing them to control the presence

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on the platform as far as what they see.

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So what Instagram has been doing is they've been, Taking action by

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announcing that they're experimenting with a new feature called favorites.

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And it is a way that allows users to control.

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Who's posted.

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They want to see higher up.

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All right.

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So let's go back to talk about the link stickers for a little bit.

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So we know that the link stickers came out and those are huge.

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Now you can also customize your link sticker so you can

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have a specific call to action.

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So you can say.

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Sign up to get 10% off our shop, our new year's sale, our shopper black Friday.

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All right.

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So now let's talk about video.

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Video is really important as well.

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So video is something you definitely need to be using a lot of on Instagram,

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especially when it comes to real.

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Also, you should be utilizing long form video content in

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the form of I G T V videos.

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And now like your, I G T V videos, you can have them be up to 60 minutes long.

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So that's great because in the past you were not able to have them that.

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And I'm not sure if you guys are aware, but you can also create

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sponsored reels now, which are going to appear in between the organic reels.

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So that can be a great way to draw more attention to your business

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you know, reels do well anyway.

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And if you pay for them to get greater reach, to be expanded to a

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specific demographic or audience that you want to target, I think that's

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just going to be a game changer.

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So definitely check out that.

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All right.

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So here's something else that you want to look out for?

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In 2022, when it comes to Instagram is something called Instagram drops

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and basically Instagram drops lets brands highlight new product lines and

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increase awareness and generate interest before something is even available for.

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so Instagram drops, you can have your own tab and Instagram shopping for.

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So it does stand out and it's a great way for fashion designers and e-commerce

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brands to say, Hey, they're going to be dropping a particular line of new

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shoes or maybe sportswear, and then.

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What people can do is there will see a button that says,

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remind me of this launch.

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That's going to be launching on January 15th at 10:00 AM.

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And you would hit the remind me button, and then it's going

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to remind you of that launch.

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So, that's a pretty cool feature.

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All right.

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Let's also talk about Instagram's affiliate program.

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So they're not quite where YouTube is.

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And Tik TOK is when it comes to affiliate.

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But I will say that Instagram has been testing an affiliate program.

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That's going to allow influencers.

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To build an Instagram shop, featuring their preferred products.

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That's going to be like an affiliate shop that creators would create, and then

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they can earn commissions for purchases if people buy based on their link.

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So for example, if you are a live streamer and you have different cameras, you want

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to recommend you have different equipment, this would be great for you because you

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can create like your own affiliate shop on Instagram, and then you can direct

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people to that even in your IgE stories and say, oh, here's a link to some of

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my favorite products for live streaming.

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These are the cameras that I use.

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These are the ring lights that I use, and it's a great way to make extra money

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because affiliate marketing is amazing.

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And I think when you think about it, if you're an expert in something,

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people are always going to come to you.

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They're always going to ask.

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What is it that you would recommend?

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Right.

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They see you as the expert.

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So every time you recommend something to people, you might as well get paid for it.

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Right.

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So keep that in mind.

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All right.

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So the other thing I'm going to talk about is brand partnerships for creators.

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So a lot of content creators are utilizing Instagram as a

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platform for influencer marketing.

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And they're working with different brands that are paying them either

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in product or either monetary.

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To basically promote their brand.

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And if you are promoting content, that is a collaboration between a specific brand.

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There is a option under branded content for brand partners.

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So you can add specific brand partners and go through that

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approval process ahead of time.

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So if you know that this is a brand that you're going to be

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working with, like for the entire year of 2022, On an ongoing basis.

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You want to make sure that you go ahead and just have those brand partners

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in their approved, ready to go.

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Because this way, when you do need to post something, you don't

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have to wait to get that approval.

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Everything is going to be ready to rock it.

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All right, you guys, I hope you enjoyed this episode.

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On how to use all of the latest features on Instagram and how

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to use Instagram for 2022.

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What are some things you can be doing?

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What are some new features you can be incorporating?

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And if you enjoyed this episode, do me a favor.

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I would love it.

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If you could leave me a five-star review.

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With a detailed comment on what you enjoyed about my podcast

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or any specific episode.

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And I will see you guys next time.

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Don't forget to go to the show notes though and download all of

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my other episodes on Instagram so that you can be ready to rock

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and roll with Instagram in 2022.

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And if you need help with anything, feel free to reach out.

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My email is in the show notes below, and I do offer a free consultation.

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So feel free to hit me up.

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Talk to you guys later.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.