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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hey everybody.

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Welcome back today.

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I'm super excited.

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I'm going to be talking to you about the 10 social media apps and tools that are

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going to help you elevate your business.

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All right.

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And everything that I mentioned today will be linked in the show notes.

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So make sure you go check out the show notes.

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So number one, Is a platform called one up this platform provides a simplest

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and easiest way to schedule and manage all of your social media posts.

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And the advantage of using this is that not only can you manage

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your Instagram and Pinterest and LinkedIn and Facebook and Twitter,

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but you can also manage your local Google, my business posts.

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And for those of you guys that do have an actual address for your business,

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and actually even if you don't, as long as you have like a phone number

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and an address that you can have the Google card sent to verify your

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identity, you can have a Google listing.

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And I highly recommend that if you don't have a local Google listing, that you'd

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go set one up because you guys, you want to be in as many places as possible.

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And, Google, local listings do rank high when it comes to, the search result page.

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And the one thing I love about one-up is that it also allows you to preschedule

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your post for a Google, my business.

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We take the blogs and we reshare them to, Google my business

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and it gets a lot of traffic.

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So the only thing you have to know about is like, once you post something.

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On Google on Google, local listings.

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It doesn't stay there forever.

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It expires after like a couple of days.

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And then you have to post it again.

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Or you can just keep posting, you know, new content and then recycle

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old content at a later date.

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So definitely try this tool out because it will let you repurpose your content

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as well, because they think that you can't just post something once.

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And then that's enough because everyone's not going to see it.

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If you post it one time.

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You have to post the same piece of content multiple times

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for enough people to see it.

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And that is why you can.

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Repurpose and recycle your existing content.

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And that also makes it easy because you don't always have

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to be coming up with new posts.

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Like if you posted something two months ago, you can post it again.

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If you're posting one post on average a day, you can post that again in 30

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days and people, you know, Note as it gets the same post, they're just

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like, oh, this is valuable information.

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Or, oh, this looks familiar, but you know, so just think of it that way.

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All right.

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So definitely go check out, the one-up app.

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I'm going to be putting all the links in the show notes for you guys.

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So the number two that I want to talk to you guys about is called mention and

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mention is amazing because what it does is it enables brands to monitor the.

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And to listen to their audience and manage social media.

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So you can set up different alerts for your brand and you can allow that

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key word to monitor social media.

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So it'll basically crawl different forums like.

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blogs and new sites and review websites and social media.

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And you can see what other people are saying about your brand.

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And that is something that you do want to know about when people

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are talking about your brand.

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Like if you get a.

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You want to know right away, right?

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You want to keep on top of that?

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Is it a good review?

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Is it a bad review?

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And you want to be able to manage your brand.

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You also can use this to, to check on what your competitors, what people

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are saying about your competitors.

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And I think that is always good because you want to know what they're doing.

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You want to know they're in the media.

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You want to know they just released a press release because you need

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to know and knowledge is power.

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So number two was mentioned.

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And again, it'll be linked for you guys in the show notes.

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All right, you guys, I'm going to talk about number three now.

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And number three is absolutely one of my favorites.

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I pretty much use it every day and it is called otter.ai and otter.ai

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is basically a platform that allows you to take notes in transcription.

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And it also allows you to.

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Upload files and it will transcribe them for you, but you guys will be blown

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away@howmanydifferentwaysyoucanuseotter.ai.

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So what I want you to do is I want you to grab a pen and paper

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right now, write this down.

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I'm going to link them in the show notes as well, but on the

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mesmerizing marketing podcast, I want you to go listen to episode 33.

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where I interviewed Simon Lau, who is a VP of product@otter.ai.

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And we'd talk about eight ways to use otter.ai to set up your

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business for success in 2022.

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And then also go and listen to episode 10, where we talk about the power of.

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Artificial intelligence meeting notes.

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And that was also another interview with Simon.

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And if you guys want to try out Otter for yourselves and get, a free trial and

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a discount, use my affiliate link in the show notes and definitely try it out.

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But I I'll tell you a couple of ways that I use.

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I use it for even zoom meetings with clients where I'm doing a VIP day,

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and I want to get all the notes.

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Well, I can record that.

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And in fact, you can even set it up where you can automatically have it record all

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of your zoom meetings if you wanted to.

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And then I also use it to record my own clubhouse rooms.

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I also use it to, record.

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Answers and responses like instead of emailing someone back, I will

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send them a detailed voice message.

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And the advantage of that, it saves me so much time, like versus trying to type out

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a long, detailed explanation of something that would be way easier to explain.

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By talking to someone don't you ever wish when people are, sending you an

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email back and forth that they would just literally pick up the phone and,

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everything could be sorted out in two or three minutes versus like going

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back and forth for hours and for days.

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Well, this is one way to expedite that process without

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having to pick up the phone.

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So give it a try.

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All right.

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So next, we're going to talk about number four.

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Number four, slack and slack is one that I have also personally used myself.

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And it is great to communicate with people within your office.

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It is great to organize.

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Things into, buckets.

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, you can provide uploads.

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It's just like a instant chat.

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Think of it that way, where you can communicate with your team very

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quickly and you can get answers.

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You can upload documents and files, but don't go too crazy with slack,

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with the documents and files, because they do have some better resources for

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you that we're going to share for the.

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On this episode, because if you do upload everything there, but you

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don't organize it to rest me, it's going to be a nightmare to find.

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And that's like my only pet peeve, but you can check out slack, you

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know, I think for your office, it's a great way to communicate,

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or even with your virtual assistant or, your team, things like that.

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Number five is one.

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I absolutely love it's Canva.

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So canva.com.

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Again, I'm going to link it in the show notes so you guys can get a free trial.

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So use my link and you'll be able to try it out for free, but

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Canva is absolutely amazing.

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I mean, it is a graphic designer, on your computer.

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And all of the amazing things that it does and the features that it has.

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I mean, they could charge a hundred dollars a month and I would pay

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for it because I have not seen too.

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Like Canva that provides so many different options and ability to create

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so many different types of social media posts and collateral and everything.

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And it already gives you the templates.

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It gives you the size dimensions and it also.

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Has the ability to remove the background.

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So when you see people that have like these wonderful website cover

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photos and you know, the background is removed and it's just a photo

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of them and maybe some words on it.

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Well, that's how you can create that without paying, you know, $500 to have

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it done by a professional graphic artist.

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So there's a tip right there.

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So definitely check out Canva.

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All right.

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So the next one I'm going to talk about is lumen five.

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So this tool allows you to repurpose your online content,

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such as articles, our blogs, and repurpose them as well as videos.

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So basically what you would do is you would take the URL and

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you would type it into the app.

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And what it's going to do is it's going to convert that article into a slide show.

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So it's going to come with a toolkit that has copyright, free

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music, special facts, and media.

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And, you will need a paid version if you want to do like the higher quality videos,

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but definitely check it out because repurposing content is the way that.

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If you have one piece of content and you can repurpose it many different ways.

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I think and it goes way further than having to always create, you know, so

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much content that you're exhausted.

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So definitely try that out because you can repurpose that, especially if your

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article or blog is very information focused on a how to, if you're

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teaching someone how to do something and it turns it into a slideshow.

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You know, that makes it really easy for people to consume that information.

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All right.

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We are going to go to number seven.

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This is for all my podcasters and podcast fans out there who

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like to listen to podcasts.

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So this one is called listen notes.

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And if you love podcasts, you're definitely going

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to want to check this out.

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It's basically like a search engine for podcasts.

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With Lissa nodes, you can create a playlist of specific episodes, and then

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it also helps you find related podcasts.

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If you're searching for a particular topic are even a particular person.

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Like if you know, someone's a podcast or.

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It's going to show you other podcasts that they have as well.

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And then the other way that I use listen notes, as you can type

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in a particular podcast and you can see how it ranks globally.

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And that gives you an idea of the popularity of that show.

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So the cool thing is you can go ahead and you can create a playlist and listen to

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notes, and then it's going to give you a URL and you can take that URL and you can

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put it into your favorite podcast app.

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So then you can listen to that particular playlist on your favorite podcast app.

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How cool is that?

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I love that actually.

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I am going to have to try it.

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That feature.

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Yeah.

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Is one.

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I haven't tried out.

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I used to listen to notes a lot, but I have not created a playlist.

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So I'm going to do that one.

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Yeah.

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All right, we're going to go to number eight.

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And number eight is a platform that I've known about for years and it is called

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I F T T T again, I F T T T again, I'm going to link it in the show notes for

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you guys, but I have TTT is amazing.

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It's an app that has gotten its name from the statement, if this, then that.

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So the software connects different apps, devices, and services from various

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developers in order to trigger automation.

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So for example, if you are a user of Google dry, And you want to automatically

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have files from your phone, go to your Google drive to a particular folder.

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You can create an automation for that.

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You can create an automation for Twitter to do different things.

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There's so many automations with Iott and it is not just even for business,

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you can even use it to create automations around the house, like for automatically

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having your lights turn on at a certain time and so many different things.

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So I'm going to link it, definitely check it out, create an account, try to create

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some what we call trigger automations and.

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All right, we're going to go to number nine.

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And this is another one of my favorites.

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Zapier Zapier is in my eyes.

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It's very similar to IFT T team.

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And it's one of my favorite tools that allows you to connect the

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apps that you use every day, and then automate those tasks.

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And.

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And automate those particular tasks and there's over 1500 apps that you

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can pick from to create automations.

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so that is huge.

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That's amazing.

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So there's so much you can do with Zapier.

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sometimes you just have to.

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Turn everything else off and geek out on this stuff.

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Because if you spend a little bit time to create these type of automations and

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all of these formulas, if this happens, you want this to happen automatically.

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You're going to end up being so productive.

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And when 2022 around the corner, like this is how you need to think.

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You need to be strategic.

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You need to think how you can get more done in less time, how you can leverage

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what you have, the resources, the tools.

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To create more content, right.

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And also to be more efficient, to be more productive.

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So that's why I wanted to share all of these tools with you today, because I

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think it's a great way to start using these and you will be blown away by

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all the things that you guys can do.

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All right.

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So number 10.

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Is one of my favorite Chrome browser extensions.

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And if you guys don't use the Chrome browser, definitely use

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Chrome because Chrome has so many advantages and benefits.

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And one of the things I love about Chrome is their app store.

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They have their own app store.

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So literally you can find an app for anything.

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And you know, the, the apps, as far as I know, like are free or at

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least the ones I chose are free.

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And there's one.

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Called the Chrome eyedropper extension.

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And I love it.

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And what it does is this.

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So if you have this extension downloaded to your computer, What happens is

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if you're on a website and you're looking at the colors of a particular

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photo on that website, our logo or anything, and you're thinking to

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yourself, oh my God, I love this color.

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I want this exact shade of red for my next logo.

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I want this exact shade of blue and you can.

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Open up this eyedropper and you can hover over a particular photo and

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it will give you the color codes to that photo are the other cool thing

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is you can actually put any URL.

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And then it's going to allow you to pick up the colors from that website.

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And you can just write them down.

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You can give them to your graphic designer, or you can go into Campbell.

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Like I said before, one of the tools I mentioned Canva, you can go and you can.

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Create any type of graphics that you want and you can, you know, have your

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own branded colors that you want to use.

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So you guys definitely go and check out all these tools are

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going to be in the show notes.

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I encourage you to download them, set up accounts and play around

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with them during the holidays.

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If you get any downtime because 2022 is around the corner.

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And don't wait until January 2nd to be like, oh, this is what

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I'm going to do for this year.

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Think about your marketing plan now and your strategy.

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And if you need help developing a detailed marketing strategy for 2022 and getting

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it implemented, reach out to me, I'm going to be putting a link in the show notes

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to schedule a free consultation with me.

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So feel free to fill that out.

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And I would be happy to talk to you and see if there's

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anything I can help you with.

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When it comes to developing a marketing strategy for your business,

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that's going to help you take your business to the next level.

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Next year and beyond.

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All right.

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You guys, if I don't see you before Christmas, I might do a

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special episode, but in case I don't need to celebrate Christmas.

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I wanted to wish you a very Merry Christmas.

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And I hope that you have an amazing time with family and friends and do all

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things joyful and, And just spread some love into the world because the holidays

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are not the happiest time for everyone.

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There's a lot of people that lost their family members, you

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know, and a lot of people lost family members also due to COVID.

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So things are just a little bit awkward right now.

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And I think that if you know that there's some people.

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That are alone, reach out to them because they will appreciate that.

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And, go have fun.

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Go take some time off for yourself.

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Go just relax for a day to just do nothing.

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It doesn't always have to be hustle and bustle.

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Sometimes you need to recharge your batteries.

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And when you recharge your battery, Guess what you're going to be able to go a whole

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lot faster instead of sluggishly going on little batteries and then it doesn't work.

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Right.

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All right.

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I love you

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guys.

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And if you are enjoying my podcast, make sure you leave me a five star

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review with some detailed content.

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And I do call those out from time to time on my podcast.

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So I'd love to hear from you and give you a shadow.

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All right.

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Talk to you guys later.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.