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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hello, everybody happy new year and 2022 is here just like that.

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And today we are going to be talking about why you never end up

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keeping your new year's resolutions.

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How many years have you had where you make any resolution

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and you're determined to keep it.

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And then February comes around and you already have broken

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most of your resolutions.

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So I'm going to tell you guys why that doesn't work.

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The reason why that doesn't work.

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Is because you shouldn't be making year's resolutions, you should actually

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be making new years goals, right?

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Because if you make a goal and you make a goal, that's achievable and

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attainable, you're actually going to be able to accomplish that.

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But when you start off the new year and you just want to conquer the world, you

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guys know what feeling I'm talking about.

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You want to do everything.

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You want to lose weight.

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You want to be a better husband or wife.

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You want to spend more time with.

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You want to grow your business.

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You want to dedicate more time to working on your own marketing and branding.

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And basically you just want to do so many things.

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What happens is before you can even begin, you end up becoming overwhelmed.

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And when you're overwhelmed, nothing really happens and

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you get nothing accomplished.

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So.

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Today, I'm going to share with you guys the strategy that I use.

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And I also teach my clients how to have a amazing 20, 22.

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So the key is to take the whole year and break it up into four parts.

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So by four parts, I mean four quarters, Q1, Q2, Q3, Q4.

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So when you're going to sit down and write your goals and resolutions,

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and maybe you've done this whole.

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Just scratch, whatever you've done so far, whatever you do in that first weekend,

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it may not be ideal because you are just being overly ambitious with what you're

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going to attain, and you're putting it on a list of like 10, 20 things.

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And then you get overwhelmed because you don't have a plan for how you're

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going to achieve those things.

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So let's do this instead.

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Get out a sheet of paper tonight, or whenever you have time and write down.

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Three things you want to accomplish in Q1 and start there once you do

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that, if you want to see your whole year at a glance, you can do the

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same thing for Q2, for Q3 and Q4.

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And what you want to do is you want to take Q1 and you want to

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divide it up into a 90 day period.

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And when you do the 90 days, you want to.

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Take three of those goals that you have, and you want to sign one too.

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Each month are, you can assign all three to the first month.

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If it's something that you need to start working on and you need to have

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a plan and buy a plan, I also mean that you need to hold yourself accountable.

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So you're the only person that's responsible for you.

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And if you need help with that accountability, what I suggest you do.

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You partner up with another friend will also wants to

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accomplish their goals for 2022.

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And you say, Hey, it would be so much fun to do this together.

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And I know your goals might be different than mine, but maybe we can do like a

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weekly check-in and we can ask each other.

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What steps have you taken this week that are getting you closer to you?

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Goal closer to achieving everything that you want to for 2022.

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So I think having that accountability partner is going to make all the

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difference, because if you are just trying to do it alone, and sometimes

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also, if you're an entrepreneur, you feel isolated, you feel like,

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you know, you're on an island.

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everyone's working remotely now because of the pandemic.

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And that's probably going to continue that way.

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And I think there's a lot of advantages to that too, all the

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time that you save in traffic.

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Right.

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But.

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I think it comes down to step one, write everything down, but break

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it up into quarters and then be accountable to yourself because no

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one else is really going to notice if you achieved your goals or not.

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But at the end of 2022, you're going to notice your bank account is going

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to notice and it's going to impact.

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Next year, it's going to impact your future.

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It's going to impact your retirement.

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So what I encourage you to do is to hold yourself accountable.

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And then the other thing is that you also need to not be too hard on yourself.

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Some of you are very hard on yourself and you know, it, some of you have imposter

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syndrome and you know it, and the thing about being too hard on yourself is that.

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It's going to end everything before it even begins.

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Silver member.

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What I'm telling you right now, you have to give yourself grace, just like you

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give other people, grace, you have to give yourself grace, you have to love

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yourself enough to say, I love myself.

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I respect myself and you know what?

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Maybe I failed at something last year, right?

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Maybe, and maybe.

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That's okay.

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Maybe that was meant to happen because it was the path that you were

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supposed to go through in order to get a learning lesson out of that.

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So think about it in terms of a learning lesson, what can you learn?

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That's going to help you elevate your business, yourself, your brand,

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your life, to the next level, every situation where you get a roadblock and.

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Don't look at that as a roadblock, look at that as an opportunity to

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really learn some valuable lesson from what happened, because if you can see

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a valuable lesson in everything that happens on a day to day basis, and your

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mindset is in the right place, it's going to make all the difference of

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achieving your dreams and goals in 2022.

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So.

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Let's talk about mindset for a moment, because I think your mindset

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also needs to be right in order to accomplish your goals for 2022.

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Now, if you notice I'm not using the word resolutions a lot.

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And for many years, I used to, I used to say, oh, I'm going to make this resolution

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and that resolution and this resolution, well, let me tell you something.

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I have not even made any resolutions yet or any.

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And that's intentional because I didn't want to do it on the first or the second.

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I wanted some time to marinate on it and do it when I feel ready.

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So I'm probably going to do it this coming weekend, but that's because I

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want to do it when I have a clear mind.

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And I feel that I'm ready, not do it based on what other people

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expect and what other people think.

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Right.

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So I think we also have to stop thinking about what everyone else thinks.

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And we have to start thinking about what we think about

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and why it's important to us.

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2022 is also the year where you need to set some boundaries.

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Because if you don't set boundaries, you're going to have

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no time left over for yourself.

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To build that dream business that you want to achieve.

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Everything that you've wanted to achieve and boundaries are really important.

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So boundaries are important with your family, with your children at work,

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with your friends, with strangers, with acquaintances, and you have to be able

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to set boundaries when you know that someone is just taking advantage of

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your time, because time is valuable and your time is money and do not give away.

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All of your time for free in 2022, you've got knowledge that no one else has.

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You have information and skills in your unique practice, area,

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niche, unique industry, whatever it is that you happen to do.

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And you can't just always give that information away for free.

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Of course you can give some information for free create videos, all that

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grow your brand, but ultimately you need to value yourself and.

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And when you value yourself enough in 2022, that confidence that you

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get from valuing yourself, that's going to help you achieve your goals.

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That's going to be the difference between having a stellar 20, 22 and

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having a so-so or mediocre 2022.

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And so-so is not for you.

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If you're listening to my podcast, you probably have the same mindset.

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And that is about being extra ordinary.

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That is about achieving all that you can achieve.

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So I encourage you to start thinking about things in a way that you've

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never thought about them before.

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And I think you have to hold yourself accountable.

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You have to set goals for yourself, not big goals that are this big, but set

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goals for yourself that are realistic.

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They can still be big.

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But I mean is like, don't set so many goals that you accomplish nothing, right?

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Set goals in the order of priority that would have the most impact.

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So when you're setting your goals also, and you're going to think about

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what should I do in Q1 versus Q2 Q3, Q4 Q1 should be the basic foundation.

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That should be the foundation that you're going to build everything else off of.

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So I encourage you in Q1.

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To sit down and think about really the most important things.

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Think about something that you've been wanting to do for a while.

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So maybe you wanted to launch a podcast and you never did it.

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And there could be a million reasons why you didn't do it.

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Timing is everything.

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Maybe it was imposter syndrome.

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Maybe you don't know how maybe you don't like your voice, whatever it is.

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Right.

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And then there's being on camera.

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I don't even like being on camera.

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But you know what?

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You have to do things that make you a little bit uncomfortable.

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Sometimes the things that make you uncomfortable, if you can push

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through and you can do those things, what's going to end up happening is

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it's going to take you to greater Heights that you've never seen before.

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It's very, very transformational.

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So think about it in those ways.

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You really need to.

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Take 20, 22.

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And you need to really do things differently.

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Don't do the same things you did last year, because if you do the

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same things that you did last year, you're going to have the same results.

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So last year, if you sat down on January 1st and you made a list of

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all these resolutions and promises to yourself and you ended up

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keeping none of them, that is why.

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So I encourage.

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To make goals to yourself and to make them achievable, to write them down, to

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even paste them in your office, right.

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Paste them in your bedroom and do that.

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The other thing I'm going to give you, so go get a pen and paper right

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now, or just rewind and listen to this again is you want to do something

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called writing a letter to your.

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And this is really, really a powerful hack that I learned

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from someone many years ago.

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And for everyone that I've shared this strategy with it has worked for them.

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So what you do is you get out a piece of paper when you're in a quiet place and

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you would write a letter to yourself.

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So let's say that hypothetically, right?

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Let's say today or January.

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And you would write this letter and you would date it February 1st and

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basically write the letter to yourself.

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So like I'm dimple.

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And I would say today I woke up feeling so excited that I achieved my goal on

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launching my fifth podcast, for example.

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Right.

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I feel so excited that I also have been working hard to eat

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healthier and I lost five.

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So, whatever it is, you're going to write it down as if you've already achieved

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it as if you already have those things.

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And what you're going to do is you're going to write this letter to

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yourself and you're going to write it in this very positive tone, filled

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with joy that you woke up feeling excited because it is February 1st.

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And you have.

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Done so many things in January that you're so excited about and you need

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to name those things in great detail.

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You can take this letter, you're going to paste it by maybe even

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on your computer, put it in your office, put it in the bedroom.

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But what you have to do for this to work is you have to read

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this letter every single time.

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Every single day and every single evening before you go to bed.

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And what happens is your brain is going to get programmed to think a different way.

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And it's going to actually happen.

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A lot of the things that you write in the letter are going to come true.

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Well, everything come true.

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But if you have like a list of things, and even if half of those

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things, half of the goals come true, that's like an accomplishment.

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That's something that you can truly be happy about.

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So what I'm saying is start doing things with intention and not just doing things

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because you think, oh, it's January 1st and I'm supposed to be making resolutions.

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You're not supposed to be doing anything.

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You have the freedom to live your life.

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However you want, you're an adult and you make the decisions and you live by them.

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So I encourage you to break everything up into quarters and then take the quarters,

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break them up into 30 day increments.

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And I can tell you that that strategy is going to take you away further

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this year than anything else.

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And even if it seems like a really big.

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To do it for the whole year.

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You don't have to do it for the whole year, start today and do it for Q1.

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Do it for the first 90 days, a 20, 22, and write down in those first

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90 days, what it is that you really, really, truly want to achieve.

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But then also write down a plan of how you're going to achieve that.

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Like, if you need to make a certain amount of money, Or you want to make a

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certain amount of money, write down how many clients you need to make that money.

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How many sales do you need?

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What do you need to get those sales?

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Do you need to hire more salespeople?

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Do you need to get a bigger team?

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Do you need to invest in more marketing?

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Do you need to start creating Instagram reels and Tik TOK?

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Like what is it that you need to do?

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And when you have an action plan that.

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Take action on, you're going to realize, it's gonna make it so much easy to go

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from point a to point B to point C.

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So I hope you found this episode resource wall, and I don't want you to

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be breaking any of your resolutions.

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So don't write resolutions.

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I don't want to hear those.

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I want you to write your goals for 2020.

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And I want you to write a plan on how you're going to achieve those goals.

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And I want you to go into it with the right mindset.

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I want you to be confident.

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I want you to find an accountability partner.

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If that's something that will help you.

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And I want you to write this letter to yourself, and then my emails in

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the show notes, send me an email.

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Let me know how that worked out for you, because I am telling

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you, you want to make sure.

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That you do things differently this year.

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And you also want to make sure that you're doing things that make you uncomfortable.

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If you are not uncomfortable, you're not pushing yourself hard enough.

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You've got to get comfortable with being uncomfortable.

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I'm going to say it again, get comfortable with being uncomfortable.

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When you do that, it's going to elevate you to levels

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that you cannot even imagine.

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And that is the power of.

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Uh, pushing through when you just don't even want to keep going, but

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you push through and you do things sometimes that you don't want to do.

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But if, you know, if it's for your good, if you know, it's a good thing, if you

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know, it's something that you've been wanting to do, but you're just scared.

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Go ahead and do it, do it, scared.

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Do it anyway.

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And what's going to happen is you're going to be going through this journey.

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Where you're going to grow as a person, you're going to become more confident.

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You're going to become more powerful.

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And the next time you have to do something scary, it's not going to be scary anymore.

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It's actually going to be fun.

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And that is what it's about.

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So in 2022, reprogram your mindset, reprogram your brain, reprogram

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how you look at a new year in terms of resolutions versus.

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Focus on the goals and you know, what make it the best year ever.

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Love you guys.

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And I will see you guys later.

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Go ahead and share my podcast with anyone else that would enjoy it.

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Thanks guys.

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I've been here.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.