Episode 67

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Published on:

27th Feb 2023

Unveiling the Youtube Algorithm: Crack the Code and Master YouTube with Dimple Dang

Episode 67 of Mesmerizing Marketing™ Podcast: Unveiling the YouTube Algorithm: Crack the Code and Master YouTube


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Transcript
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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Welcome back my Mesmerizing Marketing Tribe.

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Today we're gonna be talking about unveiling the YouTube algorithm,

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how to crack the code and master.

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This is gonna be a really great episode because if you are either

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a current YouTuber or you're looking to start a YouTube channel,

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it's going to help you to understand what YouTube really wants and how

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their algorithm works, because if you have a good understanding

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of that, that's gonna enable you.

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to get more visibility for your channel, for your content, and also have a better

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understanding of what it takes to even get your content on YouTube to rank, because

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that's the whole name of the game is you wanna get more views back to your videos.

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So let's dive right into it.

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So what do you need to know about the YouTube algorithm?

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Well, Powered by AI and , its recommendation system is.

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to put the best content and the most engaging content in front of its viewers.

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Okay?

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And the algorithm is always gonna be changing, but there are certain factors

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that go into the YouTube algorithm, and it's really important to understand that

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before you start grading content so that videos have the ability to be shown to

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more people and rank higher up in terms of being a search that comes up when someone

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is searching for something on YouTube.

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So one thing to know about the algorithm, and this is not just pertaining to

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YouTube, but this could be an algorithm pertaining to Google or anything.

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What's interesting is that it actually is designed to make sure that it's

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going to be aligned with that brand's policies and mission statement and the.

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right?

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So for YouTube, some of the things that are important to them is that,

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one, they wanna reduce like false news.

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They're not into like fake news and false news.

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So they are not gonna favor content that has what they believe to be false news.

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. The other thing that's important to them is that they do want

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to reward trusted creators.

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They know that content creators spend a lot of time into creating

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content, into editing, into creating thumbnails, all of that.

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So they're really focused on rewarding, trusted creators, and you

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can see how that's happening, right?

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Through the current YouTube shorts, monetization program, and

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of course YouTube's, own general monetization program as well.

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That's been going on for a while in terms of making money from their content.

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So the other thing is they want to.

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remove content that is in violation of their policies, and if you're not

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sure what their policies are, you can go and read about it, you can download

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it, and if you are violating any of their perceived policies, then it's

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going to just take your content down.

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Right?

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The other thing is it's also going to increase our raise up.

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sources that it deems to be authoritative for news and other important information.

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So if it thinks that, okay, that source is an authoritative source

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and that information is valuable, it's going to reward those people.

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And again, in the algorithm, it's going to show those videos to more people.

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But let's really get down to it.

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And let's talk about right now, currently in 2023.

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, you know, how does the YouTube algorithm work?

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Right?

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And what happens is, like many other algorithms, when you think about even

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Google and you know, Google search, all of that, and even you think about algorithms

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about like TikTok, all those things.

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YouTube is going to use machine learning to understand their user's behavior, and

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they're gonna prioritize videos that their users are most likely to be interested

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in watching and interacting with.

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So according to YouTube, what they're saying is that recommendation system

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actually finds videos for viewers rather than viewers for video.

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let me repeat this one more time cuz it's really important.

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So, in their crater videos, what YouTube is saying, this is coming from

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YouTube, is that their recommendation system finds videos for viewers rather

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than finding viewers for videos.

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So what that means is videos are actually pulled.

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For each user based on what they have an interest in and what they've shown

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interest in in the past, and the goal of their discovery system is to show

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viewers with a video that they're more likely to watch and actually enjoy.

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And because of this, each different viewer, , their recommendations

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will look different that are gonna be customized based on their

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behavior and what type of content they have watched and engaged with.

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And when it comes to that, What's important to know is that this part

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of the algorithm, it takes several factors into account when it goes into

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recommending content, and one of those things is, called viewer personalization.

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Then the other aspect is called viewer performance.

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And viewer personalization refers to signals in terms of what videos

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the YouTube users like to watch, which ones they actually ignored.

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And then it has some other factors that go into that as well.

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And then video performance is based on viewer satisfaction.

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Okay, so let's talk about video performance, and that

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means how well the content.

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Engaged viewers when it was initially offered to them.

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So meaning did the viewer choose to watch the video or did they ignore it?

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Or did they even click on the not interested button?

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So if they do choose to watch it, how long did they watch it for?

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And how much of the video did they watch in its entirety or not?

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Right?

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. So in this case, the YouTube system, the algorithm, it views the video's average

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view, duration and average percentage viewed as signals to inform ranking.

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And it's also looking for this thing, which is, did the viewer enjoy the video?

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So by using these type of signals, it allows YouTube to narrow down

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the best set of videos to actually offer that particular viewer.

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And the other important thing to note is that YouTube doesn't really

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have a specific opinion about the type of video that you make.

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Or any particular type of format, but really what they're

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trying to do is they're trying to see what the audience likes.

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So don't worry about being, an expert in, in like all of this analytical data

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and all that, but it is good to know a little bit about it, but really focus

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more so on what your audience likes.

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And if you don't know what they like, you can even ask them in one of

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your YouTube videos and then, , you can change things like the, the

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video title or the thumbnail, and that can even make a difference in

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terms of being more appealing to your audience or them clicking on

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it, them viewing the video, right?

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And you can actually see how people are interacting with your video differently.

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So when your video looks different to.

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, it's viewers.

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It changes how they're gonna interact with it.

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And by changing your video title around or changing the thumbnail, it can

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really be a great way to get more views.

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So even if you have a video that you created and you're seeing that

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it's not really taking off, go in, edit it and make a new thumbnail.

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Maybe the thumbnail that you are using just didn't grab anyone's attention.

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Right?

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However important to.

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If your video is performing well, don't change anything cuz it's already working,

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like you don't wanna change anything.

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Right.

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Now according to YouTube, let's talk about how YouTube measures viewer satisfaction

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and again, viewer satisfaction.

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There's a lot of different factors that go into it, but some of the metrics

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that it's looking for is a longer watch.

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, did this video get a longer watch time?

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And then the other thing it's looking for is video shares.

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Did this video get shared?

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And then it's also looking for engagement.

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So it wants to see if there were metrics that indicate that people liked the video.

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Did they comment, did they subscribe to the channel?

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And then, viewer satisfaction is also measured by the watch history.

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So those are all important.

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So as you know, YouTube videos are often found on the Google search result pages,

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and that is why it's also important to know, like when you're creating

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content, , how are you gonna get it to actually rank in the search engines?

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Because that's important because it can actually increase your video

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views, it can increase your video watch time, all of those things, right?

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But in order to get your video featured on the Google search page or

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featured on search, you know, let's say page one, when someone's doing

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a search, you know, it has to have a, a couple of different components.

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And one component that's really important is.

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, is it relevant to the search term that someone is searching for?

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Meaning is that relevant shown through the title tag of the video?

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The description in the video, and also, you know, search queries.

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And when you think about that, you know, you wanna make sure.

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That your video, the way that you design it, the way that you title it,

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everything that you do is relevant to the content, , that you wanna be shown

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for, and that it's also consistent.

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And the other thing that's important is engagement.

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So engagement is gonna help YouTube determine whether or not that video

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is actually useful to answer a specific search, query or question.

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Our intent.

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So if someone is engaging with the video, that means that yes, the

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answer is it was something that had valuable information to address.

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Specific questions are intent of the user or the watcher.

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Or the viewer.

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Now the other thing, the third thing is, quality, right?

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So it really wants to see content that is quality, that helps build trustworthiness.

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It shows expertise and.

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, it actually prefers quality content over tons of content.

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So instead of trying to post a video every single day, but the video's not

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quality, you would be better off posting one quality video a week because it's

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going to favor that video more, and that video's going to get more views

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and it's going to take off better.

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So don't think about creating videos in terms of.

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Tons of them, but actually think about the strategy behind creating the video.

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Like what is it about what intent?

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What's the intent of the video?

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Who do you wanna reach?

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Who's your target audience?

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How are you speaking to your target audience in that video?

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And all of those things are really important.

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So make sure that you're also considering that.

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And then also make sure that you are.

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maximizing the algorithm of the recommended videos.

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So, you know, the recommended video algorithm of course, is always changing as

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well, but some of the things that it takes into account is, you know, watch history,

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search history, channel subscriptions, and then also, you know, what country

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you're in and the time of the day for like news or trending content, right?

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It's also gonna look at, obviously the video quality.

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So if you can look at some of the best performing videos and you see that they

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have done well, you can actually mirror what their title is to potentially

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show up as a recommended video.

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Okay.

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And this is really important cuz if you can get your video to be recommended

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after someone just watches a video that has tons of of views, then that's

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great because now you're basically writing the coattail of the person

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who's already ranking and you're able to rank based off of your video

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having similar content as their video.

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Right.

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So that's really, really important.

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And I'm gonna do another episode, which we will link on actually how

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to get your YouTube video to rank on page one of Google, where I'm gonna

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go over that information in detail.

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But, you know, make sure you subscribe to my Mesmerizing Marketing podcast so

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that you won't miss out on that one.

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. So I wanna make sure that you're really understanding the suggested video concept

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because 70% of the views on YouTube actually come from suggested videos.

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And that's in your benefit.

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Because if YouTube likes your video, then it's gonna push that video for you.

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right?

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And then it also pertains to the importance of users that are watching

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multiple videos from one channel.

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So if YouTube sees that people are watching more than one video from

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a channel and they're watching multiple videos, it's gonna actually

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recommend other videos from that channel as well to other people.

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So the tactic is to really help your users stay engaged with the content

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and to use a thumbnail template, right?

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So if people like your video.

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and they see the thumbnail again later and they click it.

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Then YouTube has learned that users are watching multiple videos.

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So you can actually have thumbnails that have a consistent look

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and feel to go with your brand.

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So if your brand colors are, , red and, and white and black, then you wanna

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make sure that you're using the same brand colors and the same font in all of

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your thumbnails to have that consistent look and feel, because that's going to.

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Register with viewers as, oh, okay.

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I recognize this YouTube crater.

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I know who it is.

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And yes, I've watched their videos before.

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They're good.

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And because of that I want to watch more of their videos.

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Right.

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So the other thing I wanna talk about is, trending YouTube videos.

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So, you know, the trending videos, like they're not necessarily

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personalized, but trending videos are.

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Likely to appeal to a large audience.

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So if you can go and you can search on Google Trends in terms of what topics

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are trending right now, and let's say that you create content about that, or

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let's say that you see what is trending in your niche or industry and you can

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create a YouTube video about that topic.

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Well, you know, that's going to give you a lot more reach too,

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because those topics are trending and YouTube is going to favor that.

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Right?

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And just keep that in mind.

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So that's another strategy.

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. And then I do wanna also talk about YouTube shorts.

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So YouTube shorts is huge right now.

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I'm gonna do a separate episode on that, so make sure that you

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guys do subscribe to my podcast so you don't miss out on that one.

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But with YouTube shorts, I mean, they're really taking

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off right now and they're also.

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, providing monetization for, creators who meet their requirements

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and you want to understand the importance of shorts because they're

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competing again with things like TikTok and with Instagram reels.

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And so they're really pushing shorts right now.

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And even if you don't have time, To create long form content.

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You could get started on YouTube by creating YouTube shorts, which

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is short form video, and you can maximize, your reach that way.

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You know, while you're creating long form content in the backend, and you

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can even do this where you can take your long form content, you can take

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one of your long form videos and you can create multiple shorts from it.

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And you might have, you know, 10 shorts from like a 40 minute video that you.

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And then you can, you know, post one a day and you can get those out there and that's

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gonna help you grow your channel as well.

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So I hope you found this episode useful because I know that

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YouTube , is continuing to be a.

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Big, big thing in 2023, and a lot of content creators who have never even

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thought about having a YouTube channel are getting inspired to start their channel.

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Also, they're gonna be doing some great things with, you know,

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with podcasting, and I'm gonna be doing an episode on that as well.

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So make sure that you guys are subscribing, share this episode with

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any of your friends that would find it.

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And I wanted to say thank you to anyone who's already taken

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a moment to leave me a review.

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I appreciate you guys so much and I just wanted to thank those of you

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that have taken the time to leave me a review on Apple Podcast and.

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If you could take a moment and leave a detailed review, I would be so

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grateful, and I will probably call you out on a future episode as well.

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So thanks for tuning in and we'll see you guys next time.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave

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a review and visit the podcast website to check out all the latest.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow Dimple on Clubhouse.

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Her handle is Marketing Expert and also join her mesmerizing marketing club.

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Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.