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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Welcome back my Mesmerizing Marketing Tribe.

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Today we're gonna be talking about unveiling the YouTube algorithm,

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how to crack the code and master.

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This is gonna be a really great episode because if you are either

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a current YouTuber or you're looking to start a YouTube channel,

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it's going to help you to understand what YouTube really wants and how

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their algorithm works, because if you have a good understanding

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of that, that's gonna enable you.

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to get more visibility for your channel, for your content, and also have a better

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understanding of what it takes to even get your content on YouTube to rank, because

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that's the whole name of the game is you wanna get more views back to your videos.

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So let's dive right into it.

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So what do you need to know about the YouTube algorithm?

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Well, Powered by AI and , its recommendation system is.

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to put the best content and the most engaging content in front of its viewers.

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Okay?

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And the algorithm is always gonna be changing, but there are certain factors

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that go into the YouTube algorithm, and it's really important to understand that

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before you start grading content so that videos have the ability to be shown to

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more people and rank higher up in terms of being a search that comes up when someone

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is searching for something on YouTube.

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So one thing to know about the algorithm, and this is not just pertaining to

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YouTube, but this could be an algorithm pertaining to Google or anything.

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What's interesting is that it actually is designed to make sure that it's

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going to be aligned with that brand's policies and mission statement and the.

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right?

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So for YouTube, some of the things that are important to them is that,

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one, they wanna reduce like false news.

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They're not into like fake news and false news.

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So they are not gonna favor content that has what they believe to be false news.

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. The other thing that's important to them is that they do want

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to reward trusted creators.

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They know that content creators spend a lot of time into creating

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content, into editing, into creating thumbnails, all of that.

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So they're really focused on rewarding, trusted creators, and you

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can see how that's happening, right?

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Through the current YouTube shorts, monetization program, and

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of course YouTube's, own general monetization program as well.

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That's been going on for a while in terms of making money from their content.

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So the other thing is they want to.

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remove content that is in violation of their policies, and if you're not

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sure what their policies are, you can go and read about it, you can download

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it, and if you are violating any of their perceived policies, then it's

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going to just take your content down.

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Right?

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The other thing is it's also going to increase our raise up.

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sources that it deems to be authoritative for news and other important information.

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So if it thinks that, okay, that source is an authoritative source

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and that information is valuable, it's going to reward those people.

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And again, in the algorithm, it's going to show those videos to more people.

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But let's really get down to it.

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And let's talk about right now, currently in 2023.

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, you know, how does the YouTube algorithm work?

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Right?

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And what happens is, like many other algorithms, when you think about even

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Google and you know, Google search, all of that, and even you think about algorithms

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about like TikTok, all those things.

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YouTube is going to use machine learning to understand their user's behavior, and

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they're gonna prioritize videos that their users are most likely to be interested

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in watching and interacting with.

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So according to YouTube, what they're saying is that recommendation system

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actually finds videos for viewers rather than viewers for video.

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let me repeat this one more time cuz it's really important.

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So, in their crater videos, what YouTube is saying, this is coming from

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YouTube, is that their recommendation system finds videos for viewers rather

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than finding viewers for videos.

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So what that means is videos are actually pulled.

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For each user based on what they have an interest in and what they've shown

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interest in in the past, and the goal of their discovery system is to show

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viewers with a video that they're more likely to watch and actually enjoy.

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And because of this, each different viewer, , their recommendations

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will look different that are gonna be customized based on their

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behavior and what type of content they have watched and engaged with.

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And when it comes to that, What's important to know is that this part

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of the algorithm, it takes several factors into account when it goes into

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recommending content, and one of those things is, called viewer personalization.

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Then the other aspect is called viewer performance.

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And viewer personalization refers to signals in terms of what videos

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the YouTube users like to watch, which ones they actually ignored.

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And then it has some other factors that go into that as well.

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And then video performance is based on viewer satisfaction.

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Okay, so let's talk about video performance, and that

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means how well the content.

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Engaged viewers when it was initially offered to them.

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So meaning did the viewer choose to watch the video or did they ignore it?

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Or did they even click on the not interested button?

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So if they do choose to watch it, how long did they watch it for?

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And how much of the video did they watch in its entirety or not?

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Right?

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. So in this case, the YouTube system, the algorithm, it views the video's average

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view, duration and average percentage viewed as signals to inform ranking.

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And it's also looking for this thing, which is, did the viewer enjoy the video?

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So by using these type of signals, it allows YouTube to narrow down

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the best set of videos to actually offer that particular viewer.

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And the other important thing to note is that YouTube doesn't really

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have a specific opinion about the type of video that you make.

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Or any particular type of format, but really what they're

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trying to do is they're trying to see what the audience likes.

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So don't worry about being, an expert in, in like all of this analytical data

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and all that, but it is good to know a little bit about it, but really focus

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more so on what your audience likes.

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And if you don't know what they like, you can even ask them in one of

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your YouTube videos and then, , you can change things like the, the

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video title or the thumbnail, and that can even make a difference in

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terms of being more appealing to your audience or them clicking on

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it, them viewing the video, right?

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And you can actually see how people are interacting with your video differently.

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So when your video looks different to.

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, it's viewers.

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It changes how they're gonna interact with it.

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And by changing your video title around or changing the thumbnail, it can

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really be a great way to get more views.

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So even if you have a video that you created and you're seeing that

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it's not really taking off, go in, edit it and make a new thumbnail.

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Maybe the thumbnail that you are using just didn't grab anyone's attention.

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Right?

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However important to.

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If your video is performing well, don't change anything cuz it's already working,

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like you don't wanna change anything.

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Right.

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Now according to YouTube, let's talk about how YouTube measures viewer satisfaction

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and again, viewer satisfaction.

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There's a lot of different factors that go into it, but some of the metrics

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that it's looking for is a longer watch.

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, did this video get a longer watch time?

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And then the other thing it's looking for is video shares.

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Did this video get shared?

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And then it's also looking for engagement.

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So it wants to see if there were metrics that indicate that people liked the video.

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Did they comment, did they subscribe to the channel?

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And then, viewer satisfaction is also measured by the watch history.

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So those are all important.

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So as you know, YouTube videos are often found on the Google search result pages,

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and that is why it's also important to know, like when you're creating

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content, , how are you gonna get it to actually rank in the search engines?

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Because that's important because it can actually increase your video

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views, it can increase your video watch time, all of those things, right?

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But in order to get your video featured on the Google search page or

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featured on search, you know, let's say page one, when someone's doing

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a search, you know, it has to have a, a couple of different components.

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And one component that's really important is.

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, is it relevant to the search term that someone is searching for?

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Meaning is that relevant shown through the title tag of the video?

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The description in the video, and also, you know, search queries.

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And when you think about that, you know, you wanna make sure.

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That your video, the way that you design it, the way that you title it,

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everything that you do is relevant to the content, , that you wanna be shown

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for, and that it's also consistent.

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And the other thing that's important is engagement.

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So engagement is gonna help YouTube determine whether or not that video

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is actually useful to answer a specific search, query or question.

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Our intent.

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So if someone is engaging with the video, that means that yes, the

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answer is it was something that had valuable information to address.

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Specific questions are intent of the user or the watcher.

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Or the viewer.

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Now the other thing, the third thing is, quality, right?

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So it really wants to see content that is quality, that helps build trustworthiness.

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It shows expertise and.

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, it actually prefers quality content over tons of content.

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So instead of trying to post a video every single day, but the video's not

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quality, you would be better off posting one quality video a week because it's

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going to favor that video more, and that video's going to get more views

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and it's going to take off better.

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So don't think about creating videos in terms of.

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Tons of them, but actually think about the strategy behind creating the video.

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Like what is it about what intent?

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What's the intent of the video?

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Who do you wanna reach?

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Who's your target audience?

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How are you speaking to your target audience in that video?

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And all of those things are really important.

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So make sure that you're also considering that.

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And then also make sure that you are.

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maximizing the algorithm of the recommended videos.

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So, you know, the recommended video algorithm of course, is always changing as

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well, but some of the things that it takes into account is, you know, watch history,

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search history, channel subscriptions, and then also, you know, what country

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you're in and the time of the day for like news or trending content, right?

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It's also gonna look at, obviously the video quality.

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So if you can look at some of the best performing videos and you see that they

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have done well, you can actually mirror what their title is to potentially

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show up as a recommended video.

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Okay.

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And this is really important cuz if you can get your video to be recommended

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after someone just watches a video that has tons of of views, then that's

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great because now you're basically writing the coattail of the person

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who's already ranking and you're able to rank based off of your video

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having similar content as their video.

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Right.

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So that's really, really important.

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And I'm gonna do another episode, which we will link on actually how

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to get your YouTube video to rank on page one of Google, where I'm gonna

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go over that information in detail.

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But, you know, make sure you subscribe to my Mesmerizing Marketing podcast so

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that you won't miss out on that one.

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. So I wanna make sure that you're really understanding the suggested video concept

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because 70% of the views on YouTube actually come from suggested videos.

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And that's in your benefit.

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Because if YouTube likes your video, then it's gonna push that video for you.

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right?

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And then it also pertains to the importance of users that are watching

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multiple videos from one channel.

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So if YouTube sees that people are watching more than one video from

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a channel and they're watching multiple videos, it's gonna actually

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recommend other videos from that channel as well to other people.

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So the tactic is to really help your users stay engaged with the content

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and to use a thumbnail template, right?

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So if people like your video.

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and they see the thumbnail again later and they click it.

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Then YouTube has learned that users are watching multiple videos.

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So you can actually have thumbnails that have a consistent look

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and feel to go with your brand.

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So if your brand colors are, , red and, and white and black, then you wanna

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make sure that you're using the same brand colors and the same font in all of

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your thumbnails to have that consistent look and feel, because that's going to.

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Register with viewers as, oh, okay.

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I recognize this YouTube crater.

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I know who it is.

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And yes, I've watched their videos before.

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They're good.

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And because of that I want to watch more of their videos.

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Right.

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So the other thing I wanna talk about is, trending YouTube videos.

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So, you know, the trending videos, like they're not necessarily

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personalized, but trending videos are.

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Likely to appeal to a large audience.

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So if you can go and you can search on Google Trends in terms of what topics

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are trending right now, and let's say that you create content about that, or

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let's say that you see what is trending in your niche or industry and you can

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create a YouTube video about that topic.

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Well, you know, that's going to give you a lot more reach too,

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because those topics are trending and YouTube is going to favor that.

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Right?

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And just keep that in mind.

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So that's another strategy.

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. And then I do wanna also talk about YouTube shorts.

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So YouTube shorts is huge right now.

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I'm gonna do a separate episode on that, so make sure that you

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guys do subscribe to my podcast so you don't miss out on that one.

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But with YouTube shorts, I mean, they're really taking

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off right now and they're also.

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, providing monetization for, creators who meet their requirements

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and you want to understand the importance of shorts because they're

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competing again with things like TikTok and with Instagram reels.

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And so they're really pushing shorts right now.

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And even if you don't have time, To create long form content.

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You could get started on YouTube by creating YouTube shorts, which

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is short form video, and you can maximize, your reach that way.

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You know, while you're creating long form content in the backend, and you

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can even do this where you can take your long form content, you can take

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one of your long form videos and you can create multiple shorts from it.

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And you might have, you know, 10 shorts from like a 40 minute video that you.

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And then you can, you know, post one a day and you can get those out there and that's

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gonna help you grow your channel as well.

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So I hope you found this episode useful because I know that

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YouTube , is continuing to be a.

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Big, big thing in 2023, and a lot of content creators who have never even

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thought about having a YouTube channel are getting inspired to start their channel.

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Also, they're gonna be doing some great things with, you know,

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with podcasting, and I'm gonna be doing an episode on that as well.

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So make sure that you guys are subscribing, share this episode with

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any of your friends that would find it.

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And I wanted to say thank you to anyone who's already taken

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a moment to leave me a review.

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I appreciate you guys so much and I just wanted to thank those of you

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that have taken the time to leave me a review on Apple Podcast and.

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If you could take a moment and leave a detailed review, I would be so

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grateful, and I will probably call you out on a future episode as well.

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So thanks for tuning in and we'll see you guys next time.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave

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a review and visit the podcast website to check out all the latest.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow Dimple on Clubhouse.

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Her handle is Marketing Expert and also join her mesmerizing marketing club.

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Also on Clubhouse for live rooms, on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.