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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Welcome back my Mesmerizing Marketing Tribe.

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Today is March 8th, 2023.

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And I'm not sure if you know what day it is, but today is International Women's

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Day and I thought that it makes sense to put a podcast episode out today about the

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history of International Women's Day and also what the theme is for this year and

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what you need to know about it and how you can get involved because it is something.

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There needs to be more awareness around, and together we can make a difference.

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So let's dive right in.

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So International Women's Day, I don't know if you realize that it's

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actually been around since the early 19 hundreds and we're gonna get

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into the history in a little bit.

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But it's, you know, a great opportunity to really showcase and high.

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women's achievements, and also to promote that gender equality, which

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even sadly to say in 2023, there's still gender inequality, right?

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And let's get into the history and let's see what we can do to make a difference.

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The idea of celebrating International Women's Day, it actually dates back to

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all the way back to 1908 when initially 15,000 women marched through New York

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City and they demanded shorter working hours, better pay, and the right to vote.

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And then what happened is in 1910 in Copenhagen Den.

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There was a International Socialist Woman's Conference held, and

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they suggested the idea of having an International woman's Day.

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So this conference was attended by over a hundred women from over 17

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countries, and one of the woman who attended this conference, . Her name

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was Clara zk and she was a German feminist, and she was a social leader

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who also proposed the idea of having this International Women's Day to

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celebrate and advocate for women's rights.

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So then at the conference she said that March 8th should be designated

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as International Women's Day, and that should be a day to advocate for women.

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Suffering for their right to work and to end discrimination against women.

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And then what happened is this proposal was actually accepted and adopted, and

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the first International Women's Day was celebrated in Austria, Denmark, Germany,

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and Switzerland on March 19th, 1911.

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So if you're just hearing about International Women's Day now, It might

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be new to you, but it has actually been in the making for many, many years, and

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since that time, international Women's Day has actually been celebrated officially

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on March 8th, and it's become a global day of recognizing and celebrating women's

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achievements and also, putting the awareness out there for gender equality.

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And another interesting , historical fact is that the first International Women's

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Day was observed in 1911 in Austria, Denmark, Germany, and Switzerland.

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So those are the first, you know, places where it was adopted.

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And for this year, I want you guys to kind of think about what the theme is.

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So this year for International Women's Day 2023, the theme is choose to Challenge.

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And what that means is it's encouraging people to challenge gender bias

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and inequality so that we can all create a more inclusive world.

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And.

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. It's really a reminder, for everyone to advocate for gender equality in women's

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rights and unfortunately, gender equality is still prevalent today, and it does

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impact women in many different ways.

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For example, a lot of women still get lower wages.

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Than their male counterparts.

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Some of them also get fear, job opportunities, and then some of

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them also have limited access to education and healthcare and, you

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know, lack of representation in terms of even in, in the political world.

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Right?

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So gender bias is also.

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Prevalent in cultural norms and practices and even stereotypes and even the

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media, like it's literally everywhere.

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If you're paying attention, you'll see it.

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So this year's theme choose to challenge.

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It really highlights the importance of being proactive and taking a

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stance against gender bias and inequality, and it really is putting

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the message out there for everyone.

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To speak up and say something, to speak up and stand out against other

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people when you're noticing that their actions do not promote gender equality.

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And if their actions or attitude or the policies that they have in place are

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not really there to be promoting gender equality, that we need to say something.

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And again, the theme choose to challenge by choosing to challenge gender bias.

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Together we can all make strides towards a more inclusive and

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equitable society for all, and the choosing to challenge gender bias.

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It involves recognizing and addressing when this happens in our

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everyday life, and then also taking action to promote gender equality.

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And it really requires a commitment to promoting women's.

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And supporting gender diverse individuals, and also empowering women and females

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and even our, children, our daughters, to achieve their full potential.

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So in order to create a more inclusive world for all, we need to challenge gender

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bias and work towards gender equality.

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And that means that it can't be done just by one or two people.

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Everyone has to do their part.

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So it's about bringing that awareness, and that's why in this podcast I'm sharing.

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An education on International Women's Day, A little bit about the history, a little

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bit about, you know, how we can take part and how we can do our part, right?

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We wanna make sure that we're creating a world where our children are going to be

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given a fair chance and fair opportunity.

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So if we start doing those things now, every single day, we can make a differe.

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All right.

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Now we're gonna get to some of the fun part about International Women's Day.

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Let's talk about some of the fun facts.

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All right, so in 1975, the United Nations recognized International

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Women's Day, and it's been celebrated every year since then.

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in many countries such as Russia, China, and Ukraine, international Women's

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Day is actually a public holiday.

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Wow.

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How about that?

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You know what, maybe it should be a public holiday in the United

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States as well, where women are given that day off from work.

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But I don't think we're quite there yet.

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It's a holiday, but it's more like an unofficial holiday.

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So the other thing that's interesting is there's actually a color that

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is associated with International Women's Day dating back from even

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the early 19 hundreds, and the color is purple, and the color purple

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symbolizes justice and dignity.

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So if you are going to an event tonight, Maybe put on something

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purple because you will be on brand for International Women's Day.

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. Another interesting fact about International Women's Day is that in 2019,

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an all women Indian Navy crew actually went on this mission of navigating

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through the globe, and they were the first all women crew to achieve this.

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So that's really cool.

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And then the other thing that you guys can think about is let's talk

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about International Women's Day.

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From the terms of a marketing perspective, because obviously this podcast, you

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know, we talk about all things marketing and you know, today a lot of brands

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and different companies are gonna be celebrating International Women's Day

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by launching campaigns that really highlight and support women's causes.

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So let's look at some of the campaigns that you know have happened

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in the past pertaining to this.

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And one that comes to mind is in 2021, Nike released a campaign

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and it was called We Play Real.

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And that campaign showcased women athletes and their struggles

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as well as their achievements.

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And then also, Dove launched a campaign called Courage is Beautiful, which

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celebrated the resilience and strength of women during the Covid 19 pandemic.

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So if you are a brand, it's a great opportunity to get

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your message out there and.

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Create a campaign around that for what you believe in.

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And even if you're too late to do it this year, it might be something that you wanna

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plan out a couple of months in advance for next year and really implement that,

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cuz it's a great way to get a lot of eyeballs on your brand and your content.

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Now what I wanna do is I wanna go through some marketing ideas

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for International Women's Day.

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So one of the things you can do is you.

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Set up a social media campaign that promotes gender equality and

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celebrates women's achievements.

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So maybe you have some great women in your life and you wanna recognize them.

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You can set up a campaign to appreciate what they've accomplished

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and to honor those women.

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. The other thing you can do is you can highlight female and women-led

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businesses, and you can feature those businesses in your marketing campaigns

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and again, highlight what their contributions have been to society

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and what they have achieved and how they got to where they are today.

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The other thing you can do is you can partner with other women's organizations.

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You can collaborate with these organizations to promote their

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causes and their initiatives.

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And then last, I think this is the biggest thing, is you can support

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women that are in the workplace.

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And that means that you can implement policies that support women in

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the workplace and make sure that they have the same opportunities

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as their male counterparts and that there is gender equality.

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So I hope you guys enjoyed this episode, and I hope that you're

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doing something fun and interesting.

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Honor all of the amazing women in your life.

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And also to honor what International Women's Day Release stands for.

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And again, this year's theme is choose to challenge, so I want to tell you.

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Choose to take that challenge and challenge yourself to speak up

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when others don't have a voice and stand up for what you believe in.

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Because if more people can do that, we can start seeing a difference.

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But because people choose to be silent when they should say something, it

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actually does not solve the problem.

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So if you see something, say something, so have an amazing international

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Women's day and share this episode.

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If you have some amazing women that you think need to hear this message, are some

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men that can help us with gender equality

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so thanks, and I'll see everyone next time.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave

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a review and visit the podcast website to check out all the latest.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow Dimple on Clubhouse.

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Her handle is Marketing Expert and also join her mesmerizing marketing club.

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Also on Clubhouse for live rooms, on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.