Episode 68

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Published on:

8th Mar 2023

International Women's Day 2023: Choose to Challenge with Dimple Dang

Episode 68 of Mesmerizing Marketing™ Podcast: International Women's Day 2023: Choose to Challenge

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Transcript
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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Welcome back my Mesmerizing Marketing Tribe.

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Today is March 8th, 2023.

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And I'm not sure if you know what day it is, but today is International Women's

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Day and I thought that it makes sense to put a podcast episode out today about the

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history of International Women's Day and also what the theme is for this year and

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what you need to know about it and how you can get involved because it is something.

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There needs to be more awareness around, and together we can make a difference.

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So let's dive right in.

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So International Women's Day, I don't know if you realize that it's

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actually been around since the early 19 hundreds and we're gonna get

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into the history in a little bit.

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But it's, you know, a great opportunity to really showcase and high.

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women's achievements, and also to promote that gender equality, which

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even sadly to say in 2023, there's still gender inequality, right?

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And let's get into the history and let's see what we can do to make a difference.

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The idea of celebrating International Women's Day, it actually dates back to

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all the way back to 1908 when initially 15,000 women marched through New York

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City and they demanded shorter working hours, better pay, and the right to vote.

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And then what happened is in 1910 in Copenhagen Den.

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There was a International Socialist Woman's Conference held, and

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they suggested the idea of having an International woman's Day.

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So this conference was attended by over a hundred women from over 17

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countries, and one of the woman who attended this conference, . Her name

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was Clara zk and she was a German feminist, and she was a social leader

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who also proposed the idea of having this International Women's Day to

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celebrate and advocate for women's rights.

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So then at the conference she said that March 8th should be designated

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as International Women's Day, and that should be a day to advocate for women.

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Suffering for their right to work and to end discrimination against women.

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And then what happened is this proposal was actually accepted and adopted, and

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the first International Women's Day was celebrated in Austria, Denmark, Germany,

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and Switzerland on March 19th, 1911.

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So if you're just hearing about International Women's Day now, It might

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be new to you, but it has actually been in the making for many, many years, and

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since that time, international Women's Day has actually been celebrated officially

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on March 8th, and it's become a global day of recognizing and celebrating women's

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achievements and also, putting the awareness out there for gender equality.

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And another interesting , historical fact is that the first International Women's

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Day was observed in 1911 in Austria, Denmark, Germany, and Switzerland.

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So those are the first, you know, places where it was adopted.

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And for this year, I want you guys to kind of think about what the theme is.

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So this year for International Women's Day 2023, the theme is choose to Challenge.

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And what that means is it's encouraging people to challenge gender bias

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and inequality so that we can all create a more inclusive world.

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And.

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. It's really a reminder, for everyone to advocate for gender equality in women's

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rights and unfortunately, gender equality is still prevalent today, and it does

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impact women in many different ways.

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For example, a lot of women still get lower wages.

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Than their male counterparts.

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Some of them also get fear, job opportunities, and then some of

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them also have limited access to education and healthcare and, you

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know, lack of representation in terms of even in, in the political world.

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Right?

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So gender bias is also.

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Prevalent in cultural norms and practices and even stereotypes and even the

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media, like it's literally everywhere.

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If you're paying attention, you'll see it.

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So this year's theme choose to challenge.

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It really highlights the importance of being proactive and taking a

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stance against gender bias and inequality, and it really is putting

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the message out there for everyone.

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To speak up and say something, to speak up and stand out against other

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people when you're noticing that their actions do not promote gender equality.

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And if their actions or attitude or the policies that they have in place are

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not really there to be promoting gender equality, that we need to say something.

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And again, the theme choose to challenge by choosing to challenge gender bias.

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Together we can all make strides towards a more inclusive and

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equitable society for all, and the choosing to challenge gender bias.

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It involves recognizing and addressing when this happens in our

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everyday life, and then also taking action to promote gender equality.

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And it really requires a commitment to promoting women's.

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And supporting gender diverse individuals, and also empowering women and females

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and even our, children, our daughters, to achieve their full potential.

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So in order to create a more inclusive world for all, we need to challenge gender

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bias and work towards gender equality.

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And that means that it can't be done just by one or two people.

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Everyone has to do their part.

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So it's about bringing that awareness, and that's why in this podcast I'm sharing.

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An education on International Women's Day, A little bit about the history, a little

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bit about, you know, how we can take part and how we can do our part, right?

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We wanna make sure that we're creating a world where our children are going to be

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given a fair chance and fair opportunity.

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So if we start doing those things now, every single day, we can make a differe.

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All right.

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Now we're gonna get to some of the fun part about International Women's Day.

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Let's talk about some of the fun facts.

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All right, so in 1975, the United Nations recognized International

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Women's Day, and it's been celebrated every year since then.

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in many countries such as Russia, China, and Ukraine, international Women's

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Day is actually a public holiday.

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Wow.

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How about that?

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You know what, maybe it should be a public holiday in the United

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States as well, where women are given that day off from work.

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But I don't think we're quite there yet.

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It's a holiday, but it's more like an unofficial holiday.

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So the other thing that's interesting is there's actually a color that

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is associated with International Women's Day dating back from even

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the early 19 hundreds, and the color is purple, and the color purple

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symbolizes justice and dignity.

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So if you are going to an event tonight, Maybe put on something

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purple because you will be on brand for International Women's Day.

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. Another interesting fact about International Women's Day is that in 2019,

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an all women Indian Navy crew actually went on this mission of navigating

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through the globe, and they were the first all women crew to achieve this.

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So that's really cool.

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And then the other thing that you guys can think about is let's talk

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about International Women's Day.

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From the terms of a marketing perspective, because obviously this podcast, you

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know, we talk about all things marketing and you know, today a lot of brands

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and different companies are gonna be celebrating International Women's Day

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by launching campaigns that really highlight and support women's causes.

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So let's look at some of the campaigns that you know have happened

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in the past pertaining to this.

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And one that comes to mind is in 2021, Nike released a campaign

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and it was called We Play Real.

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And that campaign showcased women athletes and their struggles

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as well as their achievements.

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And then also, Dove launched a campaign called Courage is Beautiful, which

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celebrated the resilience and strength of women during the Covid 19 pandemic.

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So if you are a brand, it's a great opportunity to get

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your message out there and.

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Create a campaign around that for what you believe in.

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And even if you're too late to do it this year, it might be something that you wanna

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plan out a couple of months in advance for next year and really implement that,

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cuz it's a great way to get a lot of eyeballs on your brand and your content.

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Now what I wanna do is I wanna go through some marketing ideas

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for International Women's Day.

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So one of the things you can do is you.

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Set up a social media campaign that promotes gender equality and

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celebrates women's achievements.

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So maybe you have some great women in your life and you wanna recognize them.

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You can set up a campaign to appreciate what they've accomplished

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and to honor those women.

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. The other thing you can do is you can highlight female and women-led

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businesses, and you can feature those businesses in your marketing campaigns

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and again, highlight what their contributions have been to society

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and what they have achieved and how they got to where they are today.

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The other thing you can do is you can partner with other women's organizations.

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You can collaborate with these organizations to promote their

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causes and their initiatives.

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And then last, I think this is the biggest thing, is you can support

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women that are in the workplace.

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And that means that you can implement policies that support women in

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the workplace and make sure that they have the same opportunities

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as their male counterparts and that there is gender equality.

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So I hope you guys enjoyed this episode, and I hope that you're

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doing something fun and interesting.

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Honor all of the amazing women in your life.

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And also to honor what International Women's Day Release stands for.

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And again, this year's theme is choose to challenge, so I want to tell you.

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Choose to take that challenge and challenge yourself to speak up

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when others don't have a voice and stand up for what you believe in.

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Because if more people can do that, we can start seeing a difference.

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But because people choose to be silent when they should say something, it

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actually does not solve the problem.

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So if you see something, say something, so have an amazing international

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Women's day and share this episode.

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If you have some amazing women that you think need to hear this message, are some

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men that can help us with gender equality

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so thanks, and I'll see everyone next time.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.