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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host dimple.

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Dang.

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Hello everyone today.

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I'm so excited.

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I'm gonna be sharing with you what the latest and greatest Instagram updates are.

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And there have been a lot of interesting changes lately with Instagram when it

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pertains to video and also stories.

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And I think, you might be excited about some of these things, but also

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it's really important to know how you need to adjust your marketing strategy.

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Specifically content marketing strategy in terms of creating video content.

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Because if you're not aware of this, you're gonna be a little bit

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confused when you go and upload a video you have not done so for a bit.

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So Instagram is leaning more towards content in the format of reels and

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making sure that videos are actually that size and they have gotten

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rid of IGT actually a while ago.

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But, you know, before you can post videos, And they would show up as videos.

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But now what Instagram is doing is it's basically wanting to offer a

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more immersive and entertaining way to watch video content on Instagram.

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So that they're going to be basically saying if you post any

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video content, that's less than 15 minutes when you share it.

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It's now going to be shared as.

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So when you're filming your Instagram content for videos, you

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wanna make sure that you film it so that you're able to adjust it to

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be the right dimensions for reels.

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Because if you don't, then it's going to look like part of it is cut off.

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So if you're filming, I would suggest placing the camera

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a little bit further away

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so you can use the video editing platform to edit video so that

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it is a Real's format size.

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And you also want to make sure that you are changing the strategy in

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terms of how you produce content.

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Now, before I even go there, I know a lot of you're probably are wondering,

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well, what about the content that already have out there from the past

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that I've posted as videos.

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Well, those are not gonna change.

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Those are gonna stay the same.

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They will stay as videos, but anything that you have been posting the past

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couple of weeks and you're gonna post now.

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Even if you think you're posting it as a video, if it's 15 minutes or

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less, it's automatically going to turn that into a reals format content.

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Right.

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And that is just what Instagram is looking to do.

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And some of the other things that they have added to have some more features are.

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Some new remix features and options.

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So there's now remix for photos and photos always, for a while have

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been very important on Instagram.

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But now what you're gonna be able to do is you're gonna be

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able to remix public photos.

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So this gives you a lot of, opportunity to be very unique in your content

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creation, and then to really be inspired to create content based

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off of other people's content as.

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The other thing that is also happening is expanded remix layouts.

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That means that basically you can choose between either green screen.

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Horizontal or vertical split screen, or even a picture and picture reaction view.

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And that's cool because if there's a video or real, I should say that

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you found that was very interesting.

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And you wanna add your own commentary on it.

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You wanna add your own emotions?

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Well, now you can pick one of these layouts and you can create content

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that is remixed with other people's existing video reels content.

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Then the other thing is that you can also add your clip.

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So instead of having your remix appear at the same time as the original reel, you

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can add your clip after the original, so that it plays in that particular sequence.

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All right.

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So let's, get into a little bit more details on how you can alter your

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Instagram video marketing strategy so that you know what you need to do.

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the aspect ratio that you need to consider.

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Is the nine to 16 aspect ratio.

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Now that's, what's gonna be compatible with real, so that's

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what you should be using.

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Then also you wanna make sure that you are coming up with your strategy

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and when you think of video marketing for Instagram, really wanna think

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of it in terms of like reels.

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So you wanna think about, well, if you film something and you film.

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Horizontally then when you're uploading it to Instagram, you're gonna see an icon,

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a button at the top that has like two arrows that point in opposite directions.

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So when you click that, it's going to take the video.

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That's.

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Film horizontally, and it's going to expand it to be the nine to 16 ratio.

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And that's really important to do, because if you don't do that, then

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when you upload your reel, you're just gonna end up with a video.

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That's gonna be in the center and then there's gonna be all of this

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empty black space, which is okay.

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If you wanna write content on the black space, but if not, then

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you really wanna maximize the entire space to like put full.

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With full length video content.

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one of the other newer features that Instagram now has added to the mix

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is something called dual camera.

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And dual camera is great because you could basically film content.

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And you can film yourself, providing the commentary.

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So if you're out somewhere, you're giving someone a tour of something.

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Well, on the same screen, they can see you speaking and they can see the

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background that you're also showing.

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So maybe you wanna show off your new office space, maybe

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you just decorated your home.

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Maybe you're on vacation somewhere, and you wanna show off the view and

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you wanna explain where you're at.

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Those are all great ways to use the dual camera feature.

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So I highly suggest checking that out as.

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Then the other thing that you wanna take advantage of using is

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that there's now Real's templates.

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Yes.

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There's Real's templates within Instagram.

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so if you don't wanna figure out how to be doing complex editing on your

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own and how many seconds each frame should be, and each photo should be.

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Using a pre-made reels template is gonna make it really, really easy.

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Now you're probably wondering, well, dimple, where do I

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find these reels templates?

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So basically you can tap the used template button on reels in your Instagram feed.

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When you see a reel that you like, and it says, okay, you.

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Use the template, or you can select templates from the reals creation screen.

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So when you find one that you wanna use, what you're gonna do is you're

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going to add your own media to the different timed spots on the template.

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So let's say for example, one time slot might be.

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1.2 seconds.

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The other might be 1.0 seconds.

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The other might be five seconds.

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And what you wanna do is you wanna upload your content based on which content

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you want to appear for the longer time slot versus the shorter time slot.

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And then you also have.

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A really cool feature, which I was like, oh, this is cool.

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Is that you can have, now you can have interactive stickers on your reels.

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So you can literally ask people for a vote.

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You can ask them to comment.

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Hey, what's your favorite, beach to go to in the us, here's mine.

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And you can, you know, show a reel of yours, but you can

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actually get people involved.

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You can even.

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A quiz.

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You can put emojis, you can put all kinds of things.

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You can put a pole.

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And I would really recommend trying that out because that is going to give people

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more of the feel that it's even a post.

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And it's not necessarily real, but it's gonna get people more engaged.

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And then when you take that real and you re-share it in your Instagram

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stories, It's more likely to get more engagement and the more engagement it

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gets, it's probably going to be seen.

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It's probably gonna be shown to more people as well.

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So to see your analytics for reels, I would recommend checking out the

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reels insights in the Instagram app.

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And in addition to seeing the likes and comments, you can also view.

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The shares that you've had, like, how many shares did you get?

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How many people saved your reel?

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And you can also see the total number of plays and how many

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accounts that you've reached.

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And that's really gonna help you track, you know, how many people are

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watching your content and which content has done better than other content.

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So if you are creating a lot of content, it's a good idea

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to go and analyze the data.

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And figure out what's working best and what's not.

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And then create more content based on what's working best.

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And it's really important to look at your data and to know what's happening.

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So the other thing that's exciting is I know that you guys do a lot

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of announcements in your Instagram stories, but as we know in the

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past Instagram stories, keep getting cut off after 15 seconds.

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So you have to upload everything in little chunks, right?

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You have to upload them into.

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Different segments because 15 seconds is the limit, but now you're able to have

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up to 60 seconds in your stories as well.

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So you can see the trend here.

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You guys like Instagram is going towards a little bit more longer form content, and

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that's your opportunity to create content.

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That's also more educational.

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That has to do with your niche.

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If you're a lawyer, you can create content around a particular question

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that you get a lot from clients, maybe a tip that is, you know, important for

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your clients to know, Or maybe a new law that's gone into effect in your city.

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It can be any of those things, but also it's important to use as many of the new

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features when Instagram launches them.

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Because when you do that, it's going to show your content to more

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people and they always wanna promote the new features that they have.

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And sometimes what they will do is if you have a crater account to select

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craters are gonna roll out features initially so that they can test them

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and they can see how they actually function and how creators use them.

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And then they roll it out to everybody.

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But as far as the Instagram, Video format.

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That is actually in fact right now.

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And if maybe you're still able to see your videos looking the way they used to,

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when you upload them, then that change is gonna be coming to you shortly as well.

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So definitely start thinking about creating content in a nine to 16 format

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and start thinking about, you know, even when you're recording content, how is

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it gonna look in the frame if it was a real, and if you do wanna make one video.

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And repurpose it for YouTube and for reels and for TikTok and for other

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platforms, then yes, you can still record horizontally, but make sure

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that you're not so close up, that if it was cropped into a nine to 16

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format, that it's gonna be chopped off.

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So you wanna like maybe move back a little.

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Then you can always zoom in the video later, but that's gonna help you

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repurpose that video for multiple purposes and segments, because it's

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really hard to create so much content for every single different platform.

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But if you create content one time and you do it strategically and you

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do it with a strategic game plan.

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Then you can take that one piece of content and you can

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repurpose it across the board.

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And that's really, really going to streamline your process when it

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comes to creating content, because let's face it creating content.

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It is a lot of work.

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It is a lot of work.

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It is time consuming and it takes a certain level of planning.

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But if you plan it out, And you batch your content.

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It's gonna make everything so much easier.

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Now I shared this tip already in some of my other Instagram podcast episodes,

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but I'm gonna share it again because a lot of people still don't know about

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this, but if you are still trying to come up with content ideas for your

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business, in terms of what kind of content you can create, what you can

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do is you can go to this website.

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So you just go to Google you type in answer the public.com.

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And then you're gonna put in a key word.

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So for example, if you are a, let's say yoga instructor, you can type in

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the word yoga and you can hit enter.

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And what's gonna happen is it's gonna give you a wheel of questions, questions, like

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how, why, what, and it's gonna show you the questions in different, like color

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codes, like of shades of green, the darker green are the ones that are more popular.

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And then what you can also do is you can take these questions.

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There's a button to export all the questions to like an Excel document.

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That's what I would suggest that you.

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Then, if you have another monitor or you have maybe a phone, you wanna take

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a picture of the circular wheel as well.

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You can even download it and save it to your desktop.

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And you wanna compare that with all of your uploaded questions, because

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you're not gonna use all the questions that are given to create content,

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but out of that list, maybe you're gonna pick five to 10 that you really.

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You're gonna keep those on the document and you're gonna delete everything else.

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And then on that document, what you're gonna do is you're

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gonna say topic platform.

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So the platform's gonna be, what platform are you planning

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on creating this content for?

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I mean, it can be multiple things.

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It can be for your podcast.

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It could be for a blog post.

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It could be for YouTube content.

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It can be for reals, it can be for TikTok.

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Right.

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But you're gonna determine where you want that content to

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go, and then you can make a.

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Section that's a status.

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And that means has it been filmed?

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Is it in the editing process?

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When is it gonna be posted?

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Right.

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And if you do one or two searches a day on answer the public, because

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you can do those for free without having to pay for a membership.

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Otherwise, if you try to do more, I think than one or two, it's gonna say

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sign up for a paid account, but you can do one or two searches for a day and

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you do that for like seven to 10 days.

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You're literally gonna have.

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Your entire content marketing strategy for the next 90 days.

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And that's gonna help you so much because you can just open up your spreadsheet.

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You can know what kind of content you're gonna film, and it's actually

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content that's useful, cuz those are the questions that people are already

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looking for the answers to on Google.

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And when you create content.

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Now, you know, this content that's being created on TikTok, even

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it's being indexed by Google.

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So More and more so short form video content is gonna start coming up on Google

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too, when people are doing searches.

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So it's really going to be to your benefit to make sure that when you're

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creating content, you're also creating it with a SEO strategy in mind.

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That means search engine optimization.

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Now, if you need help, Coming up with a marketing strategy for you,

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for your business, for your brand.

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If you're an entrepreneur, if you're a lawyer, if you're a business owner,

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you're a doctor, doesn't matter what you do feel free to reach out to me.

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I have a form in the show notes where you can schedule free consultation, and

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I would be happy to help you put together a content marketing strategy or help

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you with any of your marketing needs.

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And also if you're not familiar and comfortable with how to use Instagram or

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how to use T TikTok or how to create reel.

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We can actually help you with that as well.

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So I hope you enjoyed this episode.

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And if you did do me a favor and share it with your friends and your

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colleagues, because I know that everyone wants to know how to keep up with

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Instagram, cuz it changes so quickly.

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And as we know, there are times when your posts were getting more reach

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and now they're not getting reached.

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Your stories were getting me reach and now they're not.

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So it's really important to know what the new features are and start using.

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And I think that's gonna really help you expand your reach and reach a broader

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audience, I hope you enjoyed this episode and I will see you guys on the next one.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episode.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow PLE on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.