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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you

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with the top resources you need to thrive and make your marketing mesmer.

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And now here's your host Dimple.

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Dang.

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Welcome back my Mesmerizing marketing Tribe.

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Today we're gonna be talking about the Walmart Creator Program.

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So yes, you heard that right about a week ago, Walmart announced that

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they're launching their own content creator program and platform, and

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here's the whole low down on what you need to do to apply when it

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launches, and basically what it's all.

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So if you haven't noticed a trend already, a lot of the big major players, whether

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it's TikTok, it's Amazon, it's Walmart, A lot of these big brands and these big

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retailers are all launching their own crater programs, and they really are

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recognizing the importance of content craters and the contributions that they

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make, and in an effort to influence people to buy different products.

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so Walmart.

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Announced that they're launching their program.

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Right now it is in beta, and what it does is it allows content

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creators to make commissions without a limit on Walmart products.

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So basically you're gonna share a link to a Walmart product

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on any social media platform

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and

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the platform is also going to provide performance data as well as product

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recommendations that are based on people's interest, then content creators

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can apply for the beta access ahead of the holiday season walmart officially

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plans to launch their Walmart content creator program in 2023, but you can

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apply for it now, and I would suggest that you do that because you wanna be

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the first to get in and the sooner you get in, the sooner you can start setting

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everything up and planning out your links and just taking advantage of it.

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The Chief Marketing Officer at Walmart.

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William White stated in quotes, We know our customers are inspired by

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the content and stories they see from their favorite influencers

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and their social feeds every day.

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This next step in our strategy will help feel inspiration for our

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customers by connecting their favorite creators directly with our brands

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and the brands they love at Walmart.

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So this is really, really exciting.

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When you think about it, you look at all the different platforms across the board.

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Walmart is not the only one that's expanding, their platform to

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announce different partnerships.

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Even Snapchat recently just partnered with a Halloween costume brand disguise

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last week, and what that does is it allows users to try on costumes using

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AR filters within the Snapchat app, which I think that's really cool.

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The other thing that's happened is Google has expanded its shopping

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functionalities and it's released a 3D sneaker tool with personalized

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features such as an outfit curator.

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As we go into 2023, we're gonna see a lot of exciting announcements and.

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I think Walmart is one of those.

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I mean, a lot of people shop at Walmart.

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It's affordable.

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They have basically everything you need.

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They have groceries, they have electronics, they have clothes, they have

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personal beauty items, home appliances, kitchen, home decor, everything.

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Right?

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And it's reasonably priced.

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now what we're going to do is we're gonna talk about.

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How you apply, what you have to do and what you have to fill out.

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So in order to apply, to be considered to become a Walmart crater, you're gonna

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go to the website, walmart crater.com.

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I'm gonna link it in the show notes for you guys, and you're

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going to apply to be a Walmart.

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creator So this is like a beta launch for them and obviously

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they're gonna be perfecting it.

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They're gonna test different features out.

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Then what it's gonna ask you to do is it's gonna ask you to.

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share your social media channels.

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So you wanna share the ones that have the most amount of followers

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and engagement, and it's gonna ask you to put in a couple of them.

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So you're gonna put in your Instagram, you're gonna put in Facebook,

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you're gonna put in Twitter, and then it's going to ask you to pick

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the categories that you want to.

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In terms of being an Amazon influencer, So for me, I picked, five categories.

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I picked fashion, lifestyle, marketing, home decor, and electronics.

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So I think those are great because for fashion, you know, I can promote clothes

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or shoes, accessories, things like that.

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For lifestyle, it can be.

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your day to day items, like what are you drinking your, your coffee in

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and what are you, you know, using when you go outside and in your car?

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marketing, because I am a marketing strategist, of course that makes sense.

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Home decor because I am in a little bit into home decor as well and

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you know, moved a few months ago.

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So decorating is always fun and I am a tech geek, so electronics

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for sure, because electronics are something that people.

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Spend a lot of money on, and sometimes electronics are also something

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that's necessary that they need.

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So for example, I'm podcasting right now and I'm using the

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Sure MB seven microphone.

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And I need a microphone to podcast me.

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Don't have to have one, but you know, if you wanna produce a high quality show,

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it makes sense to have a microphone.

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By the way, if you want access to my favorite microphones and tools, you can

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go to the show notes and you can click on the link where I have recommendations for.

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Podcast equipment and you can go and check out my Amazon store.

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Okay, so I have applied and they're gonna notify people, in

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a few weeks when they're ready.

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Basically, once you apply, it says, Thanks for applying to the Walmart

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creator beta, where it's excited to bring this platform to life, but it wouldn't

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be possible without creators like you.

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We will be in touch with you regarding next steps for your application.

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Thank you for submitting your response.

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And then basically you're gonna wait and you're gonna see, but in the meantime,

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what you can do is they do have some tips.

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And these tips are going to tell you how you can create content, how

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you can get started, and couple of the things that they're sharing.

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by the way, this is really cool too.

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They have already set up.

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Channel on TikTok, it's called Walmart Craters.

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So you guys can check that out as well and follow that and you can,

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see what they're posting about.

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And one of the things that's really important is finding your niche right.

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Figure out what it is that you're passionate about, what you're excited

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to talk about with your audience.

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And you know, whether it's, like I said, fashion, right?

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Could be do it yourself project, or Maybe cooking whatever it happens to be,

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but find a couple of niches and that, I would say that when you're creating

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content, you want to group them into a niche because it could be a niche all

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about, cooking at home for the holidays, and I think that would be a great idea.

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For a content creator to create content on.

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And then the other thing is you want to obviously continue to build

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your audience and your community.

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So if you are promoting yourself on social media, you want to build

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that community and you want to grow that audience and you wanna get

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them to engage with your content.

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The other thing that you wanna do is you wanna plan ahead and you want to

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brainstorm ideas for your content and group them into a content calendar.

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You can put that into an Excel document in Google Sheets, or you can put that

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in an award document if you want.

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But it makes sense to plan ahead and say, Okay, in the month of

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January, if I'm gonna be promoting content and I'm gonna be a Walmart

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creator, what am I going to promote?

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And what are some themes coming up, For example, in February's Valentine's Day?

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So maybe you can create content.

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Around Valentine's Day.

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Right.

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So think of it in terms of that, because when you start to group and bucket

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into holidays, into upcoming, things that are happening, it makes sense.

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For example, there's a lot of content creators right now that are monetizing off

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of Halloween because people are looking to buy Halloween costumes, Halloween

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decorations for their homes, and if they.

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You know, influence someone to buy something and they can get a small

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commission out of it, but they have a lot of influence and they can

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end up making a lot of commission.

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And that's the whole concept of being a content creator.

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And then the other thing is that, You really just wanna let your personality

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shine, and even if you're not comfortable in front of the camera right now,

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now is a great time to turn on that camera to practice and record yourself.

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And this way, when you do get approved for the program, you will be ready to rock and

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roll because you'll have that confidence.

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And just remember, it doesn't have to be perfect.

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It just has to be done.

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You just have to start.

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So I hope that I've inspired you to take action because I am going to

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be diving into the Amazon influencer program, and I've also applied

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for the Walmart, creator program.

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And I think that's a great way to just, you know, have fun and make money

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while you're having fun and just create content that people can really relate to.

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And also helping people, educating them on products so that they're

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spending their hard earned money on the right product for them,

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right, the right product for them.

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So, For you, content creators.

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2023 is going to be such an amazing year.

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There's so many things happening.

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If you, um, wanna know what else is going on, download, one or two of my episodes

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prior to this and you're gonna see where I talk about social media, wars, what

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all the other platforms are doing to compete with each other and you will.

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That it's going to be definitely a social media war next year, and

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you want a piece of that, then you can start taking advantage.

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You can start applying to be a crater for a lot of these different

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platforms and you know, you can really make this work and it doesn't matter.

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If you've never done this before, you don't have experience.

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But if you have the passion for it and you have the ability the willingness,

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I guess to, to go on camera or even not necessarily on camera, just to take

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photos of you and of items and promote them either way, I think it's a great,

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great, great avenue to just dive into.

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And see if it's something for you.

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And if it's not, it's okay.

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You can move on to something else.

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But definitely we are living in a creator economy, so go create that

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content, whether it's for your blog.

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Whether it is for your podcast, whether it's for your YouTube channel, whether

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it's for your TikTok channel, whether it's for Instagram reels, but take massive

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action, Go do something great and set yourself up to have an amazing 2023.

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I love all you guys.

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Thank you for listening and supporting my show.

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And if you are in your listener, and if you not had the opportunity to leave me a

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five star review, if you're enjoying the episode on Apple, go ahead and do that.

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Check out the show notes.

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I've got some free resources in there and some great things.

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And by the way, if you're looking to launch your own podcast show,

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I've just launched my own podcast group mentorship that starts on

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November 7th, so it's not too late.

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You can get in and even if you start later, it's something that's gonna

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continue on just, you know, all of 2023.

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So, you're committed to do it for three months, but it can continue on

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for the whole year because I'm gonna be teaching so many things that are

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going to be useful for you, that are gonna help you build your brand,

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that are gonna help you elevate your business to make more money, and to

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just, you know, build your confidence and it's gonna be absolutely amazing.

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And this came out of.

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Live podcast masterclass that I did and everyone wanted more.

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And so I said, Okay, well if you guys all agree to sign up, I'm gonna create this.

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And, and you know they did.

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And so we have this, coming up and you can get details in the show notes.

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You can sign up.

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If you have questions about it, you can email me.

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But I will hopefully see you in there and I've got some other exciting

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things I'm gonna be launching.

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So make sure that you follow me.

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On Instagram, my main page issue, wear stilettos, and then I also

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have a page for the podcast.

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It's called Mesmerizing Marketing.

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That's the handle,

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thank you, and I'll see you guys on the next episode.

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Thanks for tuning in.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave

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a review and visit the podcast website to check out all the latest.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow Dimple on Clubhouse.

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Her handle is Marketing Expert and also join her mesmerizing marketing club.

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Also on Clubhouse for live rooms, on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.