Episode 59

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Published on:

31st Oct 2022

Elon Musk Twitter Takeover: $20 Twitter Verification, Layoffs and Next Moves

Learn about the Elon Musk Twitter takeover and the proposed $19.99 Twitter Verification subscription, 25% staff layoffs, and Elon's next moves. Mesmerizing Marketing™ Podcast Episode 59.

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Transcript
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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you

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with the top resources you need to thrive and make your marketing mesmer.

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And now here's your host Dimple.

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Dang.

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Hello, my mes Maring Marketing Tribe.

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Today we're gonna be talking about the Elon Musk Twitter takeover and

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what's coming up next for Twitter.

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I know Twitter is a hot topic right now.

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I know that everyone's wondering what's gonna happen with Twitter.

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They're wondering if they should be using it.

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If they haven't been, and those who didn't pay much attention to it

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are now paying attention to Twitter because of the Elon must take over.

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, we're gonna be talking about what's happening with Twitter,

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what Elon Musk is gonna do next.

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What are some of the features that may be coming out, or some of

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the changes that you need to know about when it comes to Twitter.

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So this past Thursday, Twitter was officially sold to Elon Musk for the.

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price tag of $44 billion.

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Yes, you heard that right?

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$44 billion.

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So yes, that is a lot of money.

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And as you can see, Mr.

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Elon is going to be thinking about ways to get that money back.

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So here are some recent tweets that Elon Musk made that I think are

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interesting to know about, to talk about.

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So in quotes, he said, To be super clear, we have not yet made any changes to

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Twitter's content moderation policies.

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And then he also tweeted on October 28th, in quotes, twitter will

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be forming a content moderation.

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Council with widely diverse viewpoint.

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No major content decisions or account reinstatements will happen before that.

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Council reconvenes.

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So what that means is if you did lose your Twitter account and you're looking to get

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it back, it's probably gonna happen after this council meets and they go through

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the conversations of whatever needs to.

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So the good news is if you did have your Twitter account banned,

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there may be a highly good chance that you will be getting it back.

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It's just a matter of when, but I think things are moving at a pretty

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quick pace with Twitter right now.

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All right, so here's another tweet by Elon Musk that he made recently in

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quotes, comedies now legal on Twitter.

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So I know that people who are just being banned for so many things and you know,

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being banned from their accounts are probably happy that Twitter is going to

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be more open game to, you know, talk more freely when it comes to freedom of speech.

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But then on the other hand, we also have to be careful about the people

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that are gonna abuse that power that they were given and what are gonna

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be the ramifications of dealing.

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Okay.

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Here's another tweet that he made.

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He tweeted last night, and this is like a vote for, you know, in quotes,

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Bring back Vine with a question mark.

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So he is asking if we should bring back Vine.

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And I think the reason why he's asking this is because he might be

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thinking of incorporating that app into Twitter somehow, or coming up

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with another new variation of a feature that's incorporated with Twitter

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that has the functionality of Vine.

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Now, if you guys don't know what that is, it is a free mobile app that allows users

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to record and share unlimited number of.

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Looping video clips that have a maximum length of six seconds.

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And what happened is Vine was acquired by Twitter back in October

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of 2012, and then the app showed up in January, 2013 in the app store.

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But.

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It was kind of shut down, but the content's still there for people

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who already posted from what I heard, so that's interesting.

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Now, some other headlines that are happening, and this is happening

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pretty much today, is that

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the Washington Post shared that Twitter is going to lay off 25% of its workforce

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in the first round of job cuts.

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Key word here, first round of job cuts.

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So what that means is, This is just the first round.

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There's probably gonna be round two, a round three.

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Who knows?

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Right?

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and if you're gonna survive there, I don't know what he's looking for, but

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you better be damn good at what you do.

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And I think that it's really important to, do things in a timely

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manner, from what I can tell.

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Cuz he's not playing around.

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He's like, Listen, I'm here, I'm taking over and we are making

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moves really, really quickly.

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and he's got his lawyer, Alex Sparrow, and he's already working very closely

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with his lawyer on, you know, what needs to happen and getting things done

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in a very quick and efficient manner.

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He's got his team and everything he needs, he's got right.

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He, he's got the resources and he is ready to just plunge right in and, you know,

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have a game plan of what he wants to do.

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And I'm sure that game plan will change.

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Once the dust settles from the layoffs, from bringing new management on, from the

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immediate changes that he wants to make, and then next year you might see some more

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of, okay, what's actually, launching or new features are coming out, or changes

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that are drastic because of the takeover.

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So the other thing is that on Sunday he tweeted in quotes, the whole

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verification process is being revamp.

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So he gave his employees their first ultimatum as well.

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He said meet the deadline to introduce paid verification on

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Twitter, our pack up and leave.

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Right.

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So the directive is to change Twitter blue, which is basically an option

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that Twitter has currently that users can pay $4 and 99 cents a.

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a subscription that unlocks additional features and.

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He wants to turn that into a more expensive subscription

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that also verifies users.

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Right.

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But if you're not sure what even Twitter Blue was, it was launched like about a

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year ago and it was a way to view ad-free articles from some publishers and also

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make other tweaks, you know, to the app, such as having different color home

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screen icons and some additional features.

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And there was an article that came.

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A couple hours ago last night from the Verge, and they shared that according

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to people that have some knowledge of the matter and internal correspondence

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seen by the Verge, Twitter is currently planning to charge $19 and 99 cents

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for the new Twitter blue subscription.

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Under the current plan, verified users would have 90 days to

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subscribe or lose their blue check.

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Employees working on the project, were told on Sunday that they need to meet

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a deadline of November 7th to launch the feature or they will be fired.

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So Elon is not playing around.

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He wants us done and he wants it done by the deadline.

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And if it's not done, audios go find another place to work.

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This is going to get real, real fast.

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All right, you guys.

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So let's talk now about some of the requests that we're seeing

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from Twitter users of things that they want Elon to fix.

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So one of the things that is really high up there on the list is that they

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want Twitter to get rid of all the bots.

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They're complaining that there's too many bots and they post something.

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There's all these bots replying in their inboxes and all this.

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And yeah, that does need to.

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. And then some people are talking about, you know, wanting to see

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how tweets can be monetized.

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And this is because, many other social media platforms like

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Instagram and Facebook and YouTube and TikTok are allowing users.

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And content creators to make money from their content and from their posts.

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Right?

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And Twitter is the only platform that really has not

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jumped on that bandwagon yet.

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So it is something that, you know, users want to see.

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Now, do I think if it will happen?

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I, I don't know.

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I don't know

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you know, because that would change a lot, right?

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That would, that would just change a lot.

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And I think.

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, we're gonna see a lot of things happen first before that happens.

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Although I think if Twitter wants to be competitive with all of these other

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platforms like Instagram and TikTok and YouTube and Facebook, then you know,

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they may need to do that to, to keep the interest, you know, of, users or

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not just the interest, but I think it's about growing the platform to getting

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more people to come to Twitter that maybe were not even Twitter fans before.

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Right.

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But now they're like, Elon's taken over.

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You know, this thing is gonna get to be really big and I can

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grow my following, and so many exciting things are gonna happen.

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So I think people are looking at Twitter with a whole new, fresh pair of eyes

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right now, and they're like, Wow, why didn't I spend more time on Twitter?

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Why didn't I pay attention to Twitter?

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Why didn't I post on Twitter?

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And now you're seeing a lot of people that didn't post on Twitter for.

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Or going back to their Twitter accounts and reviving their

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accounts and starting to post.

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The other thing that was shared by users is that Twitter should find

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a way to compensate and provide monetization for top craters.

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Twitter should also find a way to compensate and partner with its top

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creators, just like every other platform is , even Walmart's in the game.

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Now you guys can go listen to my previous podcast episode where.

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Walmart is launching their content partner platform that

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you know is in beta right now.

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Officially it's gonna launch in 2023, but you can learn how to apply for that if you

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wanna monetize, you know, your content.

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The other option that people are asking for is the option to save video

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directly, like they save picture.

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and I think one of the biggest useful features that is in really high

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demand is that Twitter currently does not have a edit button.

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And it would be great if they can have an edit button, and I think

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I, I heard something that they're gonna start testing it or doing it.

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I just don't know when it's gonna roll out or if it's gonna roll

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out to everyone or what's gonna.

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Now we're gonna talk about the pushback because there is pushback that Twitter's

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getting from certain celebrities, from lawmakers and advertisers because

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they're worried about how Twitter is gonna change under Elon's leadership.

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Right?

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And that's a valid concern because if they're used to paying money to

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advertise on Twitter, and you know, he's a Tesla guy and they're like the

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Ford company, you know, for Ford cars.

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Why would they wanna advertise there?

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Right?

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Or if they do, like, they're gonna need to have to revamp and think about how.

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, they're gonna do that.

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Or if they wanna put their money and give it to someone,

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that's their com competition.

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Really.

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Right?

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In a way.

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And not directly competition.

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You don't compare a Ford with a Tesla, but in terms of the car industry, right?

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So that's another thing to think about.

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And one of the other things that happened recently is, , the NBA

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star LeBron James tweeted yesterday that there's been a surge in, you

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know, people using the racist n word and it's been since Elon's takeover.

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Right.

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And he's hoping that Elon and his team are really gonna take this

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very seriously because that's not.

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Where we wanna go.

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I get that with, you know, LeBron, like, he's totally right.

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I mean, this is like, we don't need to go backwards.

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I mean, we're still like living in a society where things are

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just not the way they should be.

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And we definitely don't need to go backwards.

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I mean, we need to go forwards and we need to like come together and.

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I agree with that.

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So I don't wanna see Twitter get outta control, but it's

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gonna be a rollercoaster.

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I think it's gonna be quite interest.

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Even Trump is back.

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So then also Shonda Rhimes, she's, you know, celebrity.

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She said that she's gonna be taking a break from Twitter.

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So you guys are gonna see like, so much happening.

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But this is kind of.

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Your Twitter low down from Mesmerizing Marketing from Dimple, and I'm

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just letting you know what I have noticed is going on and what's

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happening, what's gonna happen, And I'll keep you guys updated on more.

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So make sure you subscribe to the Mesmerizing Marketing Podcast.

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And by the way, if you're looking to launch your own show,

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You can also check my show notes for resources to my favorite microphones

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ring lights for creating content, because I wouldn't be surprised

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of even Twitter ends up launching.

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Video content and you know, a video platform of some sort, almost similar

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to YouTube shorts or Instagram stories.

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It would just make sense that they did something like that.

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You know, and, and when you think about one, well, he's got all

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the money in the world, so one is not that hard for him to hire.

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Teams and teams of people to say, Hey, you're gonna work 15,

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16 hours a day, 20 hours a day.

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This is getting done.

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Cuz this is already what it's sounding like from some of the articles that

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are out there that are talking about, he's giving ultimatums about, Hey, get

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this done, or you're gonna be fired.

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So interesting.

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Anyway, I hope you guys enjoyed all the news about Twitter on this episode

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and I'll see you guys next time.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.