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welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Hello everyone.

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Welcome back to Mesmer Marketing.

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Today I'm here with Mickey Kennedy with eReleases and we're gonna be

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talking about the importance of press releases and what you need to know.

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So welcome Mickey.

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Thanks for having me.

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Yeah, you're welcome.

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So maybe you can tell us a little bit about what, you know, what

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inspired you to, to start this company and you know, what was your why?

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Right.

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So about 26 years ago I was working for a telecom startup as employee number three.

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I had a writing background, so they told me to figure out press releases

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and try to get media attention.

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And we published a telecom traffic statistics numbers.

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And so I tried to flesh out interesting anomalies in the data, certain

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countries traffic that just stood out for a strange reason and tried to

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figure out what was going on there.

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And I got really good at, you know, fleshing these out and,

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having entertaining stories and the media responded.

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We would get picked up routinely by the Economist Financial Times, Washington

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Post, wall Street Journal, lots of national and international coverage.

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And I was faxing at the time and I started to get calls from journalists saying,

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Hey, I received your fax press release.

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Could you email it over to me cuz it's easier to work with the data

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and numbers by copy and pasting.

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And so that sort of got me thinking that email seemed a natural evolution

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of press releases from faxing.

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And so I spent a year reaching out to journalists and asked if I could

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send them press releases on their subject, the beat that they covered.

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And I, launched a little over 24 years ago with eReleases just sort of

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being a matchmaker, trying to pair up client's releases to the journalists

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that, that fit their industry the best.

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And over time we've added Newswire distribution through PR Newswire.

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They reached out to me I think about 15 years ago and said you, I should

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also include their distribution.

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And I pointed out that they charged like $1,500 to go out nationally.

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And surprisingly they didn't, they didn't balk, they, they

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understood that entrepreneurs and startups and small businesses just

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don't have the assets for that.

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So, all of our releases do go out naturally over the wire.

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But it's substantially less than spending $1,500 with the wire directly.

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So you've been in the industry for quite a bit of time and what have you seen change

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throughout, in terms of like the industry of, you know, press releases back from,

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let's say 20 years ago, up until today?

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So it's gotten a lot more relaxed.

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Used to be People believed one grammatical mistake in a press release, and you

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were, you were doomed for failure.

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Things happen so fast now in the era of Twitter and, you know, fast typing that

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it's not as strict as it used to be.

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And.

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I was strict adherent, adherent to the AP style and everything being perfect.

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But I've calmed down a little bit.

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And so, that's a big change.

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Another big change is the landscape of media.

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It used to be just, you know, mostly print magazines.

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There was also radio and TV broadcasts.

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But you know, about 15 years ago, kicking and screaming,

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the Newswire accepted bloggers.

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As a news source and as a result, I think they've done a 180

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because they embraced social media faster than I thought they would.

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There are Instagram influencers, for example, in the fashion arena who

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have journalists access to the wire.

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You know, because they have more influence than a lot of you know,

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journalist, editors and things like that.

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And they're looking for advanced material.

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As well.

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And that's you know, press releases and newswires are a great access for that.

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I, I see the landscape.

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Probably going to continue to change.

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I think there's gonna be a lot of cool stuff that happens with video.

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We're not there yet.

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Some people do include video collateral, but I haven't seen it

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being utilized a lot by news sources.

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But I think that that's the natural progression that we're gonna move

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from print to online to more of video and you know, multimedia delivery.

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Yeah.

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Thank you for sharing that.

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So when you're referring to video, how long can a video be,

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you know, in the press release?

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Is there like a limit of how many minutes?

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There isn't a limit with the wire though.

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It's, it's YouTube only to be embedded as a video.

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If you have a video that's not YouTube, You can provide a link, like a url,

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just like you can with anything else.

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And that would be supported, but it wouldn't be embedded

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into the actual press release.

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I, you know, I, I recommend, you know, if you, if you have a video collateral, it's,

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it's worth using, but I wouldn't stress over very much because I'm not seeing

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it giving you a huge advantage today.

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But I think it will in just a year or two.

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So what do you think is gonna change in a year or two?

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I think that right now I think the, the media hasn't determined who

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owns these rights to the video.

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That you're including.

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And I think I, I find so many places don't utilize the videos that are provided, even

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the news sources that have video and when asked, they say it's copyright clearance,

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and things like that, that you know.

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And, and, and the idea is that what you include in a press release.

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It's kind of copyright free so that a journalist can work with

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it freely and make it their own.

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And I think the video should be the same way, but for whatever reason.

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Maybe legal departments and news teams and things like that.

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They don't utilize a lot of video from clients press releases yet.

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And the thing I hear about is clearance, you know, getting the rights to the video.

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They feel like they have to have them sign a a release form.

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But that's kind of bizarre because you don't have to sign a release

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form with the press release.

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It's understood that the press releases is, is open content to be utilized.

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Yeah.

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Thanks for sharing that.

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So what are some best practices that you can share for our audience in

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terms of if they are putting together a press release, you know, one, how often

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should they put out a press release?

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Like, should it be.

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Every month, every two months, every quarter.

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I think quarterly is a attainable goal for a lot of small businesses.

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I think that you know, I, I have clients that do them monthly, but I

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think that you really have to have a framework in place that sort of easily

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allows for you to develop new press releases new subjects to talk about.

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And, you know, it, it's harder I think, for small businesses to make room

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with everything else they're doing to incorporate that kind of frequency.

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But I do think quarterly should be a goal for, for people,

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to get a release out there.

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And the types of releases, you know, they, they vary all over the place.

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A product launch is a no-brainer.

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You have a new product.

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The one thing I would advise people is a lot of the product launch press

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releases that we get are, here's the product and here's the features.

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And you gotta realize journalists are storytellers and it's really hard for

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them to build a story around a product.

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And a list of features include a use case study, someone who used the product.

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What were their results and then get a quote by them.

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All of a sudden they can say, here's this new product.

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Here's someone who used it.

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Here's what they achieved.

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Here's a quote by them, and here's some additional features.

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That's a complete story.

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There's a story arc, and I think sometimes people get preoccupied with.

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What they're doing is important to them and they want to get people to buy and

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promote it, but they don't realize that they have to sort of make it in a way

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that's appealing to the other party.

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And journalists being gatekeepers and trying to protect their audience, you

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have to make it really captivating and of interest so that it would be something

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that could be shared with that audience.

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Absolutely.

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And, how does one do that?

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Right?

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are there some specific components that , This is gonna catch the eye of

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a journalist versus a press release.

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That's not like, what are some, you know, tips on that, that you can share, right?

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So whenever you have sort of what I call soft press release, you know,

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where you're just talking about maybe forecasting trends or something in your

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industry, or talking about a subject like something that's really been trending in

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your industry might be like, you know, going green or something like that.

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I consider those softer pieces cuz it's not hard cutting news and the

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newsworthiness is, is a little low.

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Try to add data.

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Take, you can take publicly available data and put it in your release.

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It really grounds it.

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And journalists like numbers, they like data.

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Another thing that you can do and this is what I recommend with a lot of my

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clients who just feel like they're not newsworthy, is make the news Generate the

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content you know, generate the data, do a survey or study within your industry.

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It's easy to set up.

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Survey Monkey Four questions per page, four pages, 16 questions.

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Ask things that are really relevant today that anybody would say,

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Hey, I am curious in my industry if people are halting hiring or.

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Are they having difficulty with people wanting to work from home or what their

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marketing spend is over the next quarters?

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Are they cutting back?

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You know, taking the barometer of things can really help people and

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so asking really relevant questions that are very timely as of right

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now is, is a great way to do that.

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I get pushback from clients saying they don't know who

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to send the press release to.

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That's easy.

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There are hundreds if not thousands of trade associations in every industry.

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Pick a smaller independent trade association in your industry.

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Reach out to them and say, Hey, I'm doing a survey.

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Would you be willing to send this link to your members?

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If so, I will include you in a press release.

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I'll be issuing over the wire.

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So they see it as a win-win.

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The smaller and independent trade associations don't get

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a lot of media attention.

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So, them being mentioned in the press release could be a, you

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know, a real benefit for them.

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And often they'll promote it either through social media or email.

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And sometimes you're lucky enough that they'll do both.

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And, you know, once you get, I, I usually strive for 200 responses or more.

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You can sort of analyze the data, figure out.

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What are the most surprising things?

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And have some quotes ready for why you think that the the numbers skewed

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a certain way and you can make some analysis and then put together that

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into a press release and send it out.

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Generally surveys that I've been involved with, with clients, Get between eight

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and 14 articles earned media as a result.

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And these aren't like syndicated press releases where the press releases

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is replicated on lots of websites.

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That happens with everybody, but these are actual articles for a journalist

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wrote it and is completely original.

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And if there are any links, you know, it's original content linking to you,

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which is really valuable from a s e o com component as well as bringing

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you new traffic and potential leads.

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So to recap, you're saying it helps to do some, some type of market research or, you

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know, a survey and take the survey, see if you can partner up with a local train,

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you know, association in your industry and get them to, you know, have that trade

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industry, whether it's legal, industry, medical, whatever it happens to be.

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. Right.

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And it doesn't have to be local.

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It could be national if it's like, you know, there's trade associations get

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broken down into so many differences.

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Some of 'em are demographics some of them are you know, by gender.

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All these different variables.

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Just pick one that you're comfortable with.

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You know, perhaps one you belong to, but it, you don't have to belong to it.

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To, to reach out to 'em and ask and, but generally I find the smaller and

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more independent ones, usually between 20 505,000 members is the sweet spot.

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Okay.

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So then, and yeah, partner up with them.

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Let's say they agree, then you can mention them in the release

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and that's an advantage to them.

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But then you're saying the journalists like that, so they pick it up and then

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they might, some of them may write that story on their own initiative.

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And now you're getting, maybe instead of, you know, just a couple

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of inbound links, you're getting like seven to eight or more?

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Correct.

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That's, that's a great, yeah, that's a great example.

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Thank you for sharing that.

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Sure.

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So besides, you know, the obvious press releases, people do them

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to try to get media attention.

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What are some not so obvious advantages of doing a press release?

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Well, I think the biggest advantage is that everybody's so focused

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on marketing, paid marketing.

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And social media they don't think about press releases.

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Ironically, the busiest times that I have at eReleases is when we're in a downturn.

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We went through the.com crash business boomed.

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We went through the recession in 2008, 2009, business boomed, and I

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think what happens is people can no longer spend marketing dollars with

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Google and Facebook and other places.

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So they're like, what can I do with very limited funds?

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And they're like, oh, I've always heard about press releases in pr,

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but it takes so much time and energy and it, but it's not very expensive.

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And so I think that's why people turn to it when they don't have a lot of

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capital because the before their time and energy was being spent elsewhere.

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And I would say that you know, a lot of people in a lot of industries

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aren't taking advantage of press releases or if they're doing

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it, they're not doing it well.

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I see, you know, the most common press release that I get at eReleases is

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the least effective press release.

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It's the personnel change.

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There's a new hire you know, associate hr club person, or

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someone else at the company.

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With the exception of like key executives, most of these do

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not generate any media pickup.

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It just looks nice and I think that companies feel like this is kind

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of nice to the incoming employee to see a press release was on the wire.

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But you know, outside of that, You know, you might get a local two

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inch mention on, on the move and a trade publication if you're lucky,

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and perhaps maybe the local paper.

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But that's about it.

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So I would say if you're going to utilize your resources and spend

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money and go over a wire, you want to use your best ammo, and a personnel

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change is not it, you know, there are lots of other things I would do first.

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Yeah.

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Thank you so much.

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And, and I have a question.

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So, you know, let's say like, for example, I'm, actually doing this

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next week I'm launching a podcast for a client who's a lawyer.

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And you know, I produced a whole show for them and everything and we're launching

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and we're gonna do a press release.

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Cuz personally, I believe in press releases for many reasons.

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But one of the main reasons is for.

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The advantages it brings with seo, with search engine optimization and

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getting an inbound authoritative link, you know, from powerful sites.

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How would you position a press release to announce the launch of a new,

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you know, legal industry podcast That may be, you know, more opt

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for like the media to pick it up.

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Like what, what are some good elements to put in there?

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I think that The trick here is we've got a new podcast

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that we're trying to promote.

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But from the standpoint of the journalists are like, well,

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everybody's launching podcasts.

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What's so different about this one?

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So is it the story?

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You know, it could be being authentic and sharing the story of the, you

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know, people behind the podcast.

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It could be inspirational or overcoming obstacles or just

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being vulnerable and real.

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You know, that, that could potentially be an arc into a story.

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But you know, just.

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What, what, working with what you've got, where, where, what are the potential

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stories that you could promote that an audience would find captivating?

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Is it, some of the cases that the principles have, have done in the past?

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Or is it some analysis that they have?

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Like if there's something trending right now in the legal landscape?

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And , the people behind this podcast are contrarians, which

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I love as a in the media.

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And pr being a contrarian is, is really great.

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And maybe they have a contrarian viewpoint.

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So putting that front and center and then mentioning the

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podcast being launched as well.

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That could be a way to sort of, you know, put the pill in the cheese so to speak,

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so that they really will respond to the contrarian aspect and then buy into

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the podcast and promote that as well.

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Other things that I, I find work really well are yearly predictions, top 10 list.

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Things like that.

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So if there's something with the podcast that has an angle like

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that, you could potentially do it.

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One thing that I've seen other podcasts people do is build the

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Top 10 podcast for their industry and put their podcast in it.

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But then surround it with nine other really leading podcasts in that industry.

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And as a result, it's content that's very easy to copy and paste, and journalists

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love stuff that's almost ready.

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So all they have to do is copy and paste it.

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So if you've done the work of, of pulling together a top 10 list

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or something like that, that's another great way to stand out.

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You are there with nine other podcasts, but the, the likelihood.

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It getting out there to a lot of places and potentially you getting traffic

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as a result of it could be high.

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So, it, it's one of the cases where sometimes being with potential

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competitors has an advantage.

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That's a great tip.

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I love that.

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But I'm just thinking, if you're a new show, can you really say you're a top 10,

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I might wait a few months after the launch, before I, I did the top 10

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industry podcast, but It is one thing to keep in mind cause I have seen that

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work really well for a lot of other people where they they're a marketing

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podcasts and they do a roundup of the top 10, and they're all names that you

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recognize except for pretty much them.

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But, you know, as a result it gets, the whole thing gets copy and pasted

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and used by a lot of journalists and websites and as, as free content.

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So, it, it's a great way to sort of get some exposure out there.

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Yeah, I think I'm kind of wrapping my head around all this stuff.

Speaker: 00:18:29

It's just interesting cuz I, I do marketing and marketing strategy, but

Speaker: 00:18:32

that makes sense because whenever I see a lot of these articles that are shared,

Speaker: 00:18:37

And, you know, picked up and, and by different, , platforms, it is like tips.

Speaker: 00:18:42

It's like 10 social media apps and tools.

Speaker: 00:18:45

It's 10 this, it's 10 that.

Speaker: 00:18:46

So I mean, yeah, I can see that, that makes sense.

Speaker: 00:18:49

So, and I think that's the thing, people have to get more creative with their

Speaker: 00:18:53

press releases instead of, I've seen the ones that you're talking about,

Speaker: 00:18:57

oh, we have a new marketing director, we have a new coo o o or whatever.

Speaker: 00:19:01

And.

Speaker: 00:19:02

So thanks for sharing that.

Speaker: 00:19:03

Can you talk a little bit about, the SEO part of press releases?

Speaker: 00:19:06

Because to me, Whenever I recommend clients do press releases, that's

Speaker: 00:19:10

one of the primary reasons, because you know, more than

Speaker: 00:19:14

likely you can do press releases.

Speaker: 00:19:16

You may get picked up, but it doesn't mean you're gonna get picked up by the media.

Speaker: 00:19:20

It's like, it's like putting it out there and seeing if it happens.

Speaker: 00:19:24

Obviously the way that you write the press release can have a big impact on

Speaker: 00:19:28

that, but, It's not anything that anyone should promise anyone, but more so it's

Speaker: 00:19:33

like what's, what are like the facts?

Speaker: 00:19:35

What's the reality?

Speaker: 00:19:36

The reality is when you have a press release out there, you're getting an

Speaker: 00:19:39

inbound link back to your website from a news related site that has high authority.

Speaker: 00:19:44

So can you talk to us a little bit about that?

Speaker: 00:19:46

Sure.

Speaker: 00:19:47

So anytime a press release goes out, it gets syndicated where the press release

Speaker: 00:19:51

gets replicated on various news sites.

Speaker: 00:19:54

Google has in the past said that it doesn't convey much in the way of SEO

Speaker: 00:19:59

benefit, but despite that, people see in their logs and their traffic that they

Speaker: 00:20:03

do get bumps from it, and it does help.

Speaker: 00:20:06

And a lot of the links, for example, from the Newswire itself and a few other

Speaker: 00:20:11

websites will last a really long time.

Speaker: 00:20:14

And I think that that's, really valuable to have that happen.

Speaker: 00:20:18

What I do say is that, If you get an original article written about

Speaker: 00:20:23

you that links to you, that's, that's definitely going to convey

Speaker: 00:20:26

a lot of, of SEO juice to you.

Speaker: 00:20:29

I had one client with just a local auto repair shop in Pennsylvania.

Speaker: 00:20:33

They had a new website.

Speaker: 00:20:35

Their old one was tied to the yellow pages and it went dark.

Speaker: 00:20:38

And so they had to get a new domain name.

Speaker: 00:20:40

They weren't ranking in their area.

Speaker: 00:20:43

And a SEO guy came to me and said, do you think you could help?

Speaker: 00:20:46

And I'm like, Potentially.

Speaker: 00:20:47

I said, what kind of links are you looking for?

Speaker: 00:20:49

And they said, auto industry links would be great.

Speaker: 00:20:52

And I'm like, perfect.

Speaker: 00:20:54

A survey.

Speaker: 00:20:54

So we did a survey.

Speaker: 00:20:56

We asked among all the questions, one that was open-ended, what's the

Speaker: 00:20:59

strangest thing a client has left in their car while being repaired?

Speaker: 00:21:03

It was sent out to independent auto repair trade association.

Speaker: 00:21:07

We got a few hundred responses.

Speaker: 00:21:09

All of the ones for that question were not statistically relevant because

Speaker: 00:21:13

every response was unique, but what we did is we put together like the top 50.

Speaker: 00:21:18

Of the weirdest things people left in their car.

Speaker: 00:21:20

And that was the press release.

Speaker: 00:21:22

And it got picked up by over a dozen auto industry.

Speaker: 00:21:26

Trade publications got picked up by their local newspaper as well,

Speaker: 00:21:30

and a few other little newspapers thought it was a cute story.

Speaker: 00:21:33

They all didn't run with all 50, but they would pick and choose what they

Speaker: 00:21:35

thought were the most interesting of the things that were left.

Speaker: 00:21:39

And it worked extremely well.

Speaker: 00:21:40

Within two to three months, they were ranking number one in their

Speaker: 00:21:43

area with a brand new domain name.

Speaker: 00:21:46

And really the core of the back links were just auto industry links.

Speaker: 00:21:50

So , it can be a really powerful thing.

Speaker: 00:21:53

And you know, despite that there are places that generally don't link to you.

Speaker: 00:21:58

Like the New York Times rarely links to anybody, but I've had them

Speaker: 00:22:02

link to clients in their articles.

Speaker: 00:22:05

Where they built out a resource page that had a lot of information

Speaker: 00:22:09

having to do with a survey.

Speaker: 00:22:10

It's like, here's all the questions, here's all the

Speaker: 00:22:12

responses, here's some analysis.

Speaker: 00:22:14

It was just a very valuable page and the New York Times linked to it.

Speaker: 00:22:18

So if you build out really good, powerful pages, the media will reward it by

Speaker: 00:22:22

often leaking to it in their articles.

Speaker: 00:22:25

But even if they don't, you know, there it's still.

Speaker: 00:22:28

Exposure for you.

Speaker: 00:22:29

And Google says that they still give you page rank even when your domain name

Speaker: 00:22:32

doesn't occur in an article that they have a patent where they can contextually

Speaker: 00:22:37

tell that if a New York Times article is talking about eReleases and they know

Speaker: 00:22:42

that that's definitely eReleases, press release services based on the context,

Speaker: 00:22:46

then they will treat that as a link to you even though there is no link in it.

Speaker: 00:22:50

Yeah, that's powerful.

Speaker: 00:22:51

. I see the links reflect on s e m Rush when I look on the backend, you know, it,

Speaker: 00:22:57

they, they do show up and they do count as the higher authority links, which, you

Speaker: 00:23:02

know, those are hard to get, so I think if you can do press release and pay a

Speaker: 00:23:06

little bit of money, but also you have the ability to, to, reach media, you have

Speaker: 00:23:10

the ability to rank higher organically.

Speaker: 00:23:13

Cuz I think if you're strategic with how you write the content, how you write

Speaker: 00:23:17

the title, You can also end up ranking on page one, even if it's, you know,

Speaker: 00:23:22

not permanent, but at the time being for, you know, particular keywords.

Speaker: 00:23:26

I think that's, that's key also.

Speaker: 00:23:28

Excellent.

Speaker: 00:23:29

So what else, what else did you wanna share about press releases that our

Speaker: 00:23:33

audience might find interesting?

Speaker: 00:23:34

You know, any.

Speaker: 00:23:35

Any final thoughts?

Speaker: 00:23:37

Any, any other tips that you wanted to give out?

Speaker: 00:23:39

Well, I think one of the most valuable things about going over

Speaker: 00:23:42

a wire is the ability of leverage.

Speaker: 00:23:45

We had a PR firm reach out to us early in the pandemic and said,

Speaker: 00:23:48

we're doing something called the Dining Bond Initiative.

Speaker: 00:23:51

We're not making money here.

Speaker: 00:23:53

It's basically a a very short-lived effort where we're going to try to match people

Speaker: 00:23:58

to their favorite restaurant, which is likely closed because of the pandemic.

Speaker: 00:24:01

And if we can get in touch with them.

Speaker: 00:24:04

And they're willing to accept People can make a donation and it would

Speaker: 00:24:09

go immediately to the restaurant.

Speaker: 00:24:11

It'd be secured through like a gift certificate or what

Speaker: 00:24:14

they called a dining bond.

Speaker: 00:24:15

And we did the press release at no charge to them normally would've cost

Speaker: 00:24:19

probably $400 to go out through us.

Speaker: 00:24:22

And they got over 150 articles.

Speaker: 00:24:24

The Wall Street Journal barons I think the New York Times, Washington

Speaker: 00:24:28

Post, all the big publications, lots of small publications.

Speaker: 00:24:32

We actually stopped counting local newspapers once we got over 150 combined.

Speaker: 00:24:37

And all of it was just through one press release and it generated

Speaker: 00:24:41

excess of 10 million in revenue.

Speaker: 00:24:43

And that is an extreme example.

Speaker: 00:24:45

I think it worked really well because it was positive news at a

Speaker: 00:24:48

time of uncertainty and negativity.

Speaker: 00:24:51

And here was something actionable as well where you could actually help out

Speaker: 00:24:55

your, your favorite local restaurant.

Speaker: 00:24:57

And it was a really cool concept, lived for a very short period

Speaker: 00:25:00

of time, but it, it was able to get exposure incredibly fast.

Speaker: 00:25:05

Incredibly cheap by utilizing the wire.

Speaker: 00:25:08

And, and I think that's the, the real advantage of a press release.

Speaker: 00:25:11

If you have something that's extremely newsworthy, just hitting send can get

Speaker: 00:25:14

you out to a lot of different places, and the results can really be amazing.

Speaker: 00:25:19

And, and I think that that's the opportunity that's there if you just

Speaker: 00:25:23

sort of take advantage of it and work on strategic types of press releases.

Speaker: 00:25:27

And , I have a free masterclass that teaches how to build out these

Speaker: 00:25:30

strategic types of press releases.

Speaker: 00:25:32

It's about an hour long video training, and it's completely

Speaker: 00:25:36

free at ereleases.com/plan.

Speaker: 00:25:39

P L A n.

Speaker: 00:25:40

I'm really all about educating my clients to do more strategic types of releases,

Speaker: 00:25:44

and I do encourage anybody who's new to PR to go through that sort of with

Speaker: 00:25:49

an idea of being, you know, auditing your own company and seeing if you

Speaker: 00:25:53

can't come up with probably six really good ideas that you could do strategic

Speaker: 00:25:58

press releases and avoid the press releases that don't get media pickup.

Speaker: 00:26:02

Yeah, I love that because if you're gonna do it, you might as well do

Speaker: 00:26:05

it right and be strategic about it.

Speaker: 00:26:07

You know, everything's about having a strategy and if you wanna

Speaker: 00:26:09

see the results, so I love that.

Speaker: 00:26:11

And for that webinar too, I will put it in the show notes for our audience so

Speaker: 00:26:15

that they can sign up and check it out.

Speaker: 00:26:18

I would be interested in signing up for it myself, you know,

Speaker: 00:26:20

because I want the rest of the tips that weren't shared today.

Speaker: 00:26:23

What other resources do you have or any other ways like, you know, like, let us

Speaker: 00:26:27

know where people can go and check out the eReleases website, how they can sign up.

Speaker: 00:26:32

And also I would love to know a little bit more about.

Speaker: 00:26:35

I know the prices may change, but like the different plans,

Speaker: 00:26:37

I was looking on the website.

Speaker: 00:26:39

It wasn't clear to me.

Speaker: 00:26:40

I saw the pricing plans.

Speaker: 00:26:41

It just wasn't clear how many releases are included.

Speaker: 00:26:44

Like do you have packages where they get a certain number of releases for the year?

Speaker: 00:26:48

Something like that.

Speaker: 00:26:49

If someone wants more than just one, right?

Speaker: 00:26:51

All of our prices are all a carte, it starts at 3 99.

Speaker: 00:26:55

Runs up to 6 99 per press release.

Speaker: 00:26:58

We do have a new customer special where you save about 30% off of your first

Speaker: 00:27:02

order, and you can, can buy packages of releases at that discount at the, at the

Speaker: 00:27:07

time that you place the order, or within 30 days of placing your first order.

Speaker: 00:27:11

It is pricey, but the, the thing is you're reaching a, a news wire that

Speaker: 00:27:16

normally costs $1,500 per breast release.

Speaker: 00:27:19

So it's a, it's a really good value from that standpoint, and

Speaker: 00:27:22

the Newswire can really open you up if you have strategic news that

Speaker: 00:27:26

potentially could, could catapult you into getting several articles.

Speaker: 00:27:30

Yeah, I think all businesses and, you know, entrepreneurs, lawyers, doctors

Speaker: 00:27:36

who have their own private practice, things like that, they should all be

Speaker: 00:27:38

doing press releases at least quarterly.

Speaker: 00:27:41

That's, that's my opinion.

Speaker: 00:27:43

I mean, for one of my clients, if we do them more often, because we just, I

Speaker: 00:27:46

remember we got a package at the end of last year and you know, we do them every

Speaker: 00:27:50

six weeks because that's a good way.

Speaker: 00:27:53

To get more traffic coming back to the website.

Speaker: 00:27:55

So I think people, it's, I think press releases is something

Speaker: 00:27:58

that people forget about.

Speaker: 00:28:00

They always think about things like TikTok and Instagram, LinkedIn, but

Speaker: 00:28:04

press releases are like a powerful, you know, resource and tool to use as part

Speaker: 00:28:08

of the marketing plan and strategy.

Speaker: 00:28:11

But Mickey, I always think like people forget about press releases and, and

Speaker: 00:28:14

it's good that we're doing this episode.

Speaker: 00:28:17

To remind them.

Speaker: 00:28:18

Sure.

Speaker: 00:28:19

And another thing on the website e ereleases.com, we have press

Speaker: 00:28:23

release templates a writing guide for how to write a press release.

Speaker: 00:28:27

We have chat, phone, email.

Speaker: 00:28:30

No salespeople, just editors.

Speaker: 00:28:32

So feel free to reach out in whatever way you want.

Speaker: 00:28:35

And we can walk you through the process and talk you through where,

Speaker: 00:28:39

where to find the right resources on our website to help you.

Speaker: 00:28:42

Awesome.

Speaker: 00:28:43

Thank you so much.

Speaker: 00:28:44

We'll put everything in the show notes for our audience and

Speaker: 00:28:47

thank you for being on the show.

Speaker: 00:28:48

Oh, you're very welcome.

Speaker: 00:28:49

Thank you for listening to the Mesmerizing Marketing Podcast.

Speaker: 00:28:53

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Speaker: 00:28:56

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Speaker: 00:28:59

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Speaker: 00:29:16

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