Speaker: 00:00:07

Welcome to the mesmerizing marketing

podcast, where we take a deep dive

2

: 00:00:11

into the latest marketing trends,

tools, and tips, and provide you with

3

: 00:00:16

the top resources you need to thrive

and make your marketing mesmerizing.

4

: 00:00:21

And now here's your host Dimple Dang.

5

: 00:00:36

Welcome back.

6

: 00:00:36

My mesmerizing marketing tribe.

7

: 00:00:38

I know it's been a little bit since

I have uploaded a new episode, but it

8

: 00:00:41

was December and the holiday season.

9

: 00:00:44

And as we know, things can get a little

bit busy with holiday travel and all those

10

: 00:00:48

things, but I am back and I'm here to talk

to you about the latest and greatest in

11

: 00:00:54

AI and what you need to know about the

latest AI releases, the latest AI news,

12

: 00:01:00

and what you can expect in the upcoming.

13

: 00:01:03

Months, years in terms of what the top

thought leaders are saying about AI.

14

: 00:01:09

So one of the things that I want to

talk to you guys about is something

15

: 00:01:13

new that Google has released,

and it is called Google Gemini.

16

: 00:01:18

Google Gemini is a new

generative AI platform.

17

: 00:01:22

And what Google Gemini is, is

it's basically next generation.

18

: 00:01:26

generative AI model family, and

it's developed by Google AI Research

19

: 00:01:31

Labs, DeepMind and Google Research.

20

: 00:01:34

There's three different variations of it.

21

: 00:01:36

There's Gemini Ultra,

which is a flagship model.

22

: 00:01:40

There's Gemini Pro,

which is a light model.

23

: 00:01:43

And then there's Gemini Nano,

which is a smaller distilled

24

: 00:01:46

model that runs on mobile devices.

25

: 00:01:48

For example, the pixel a pro and what's

interesting to know is what is really

26

: 00:01:55

different from Bard versus Gemini.

27

: 00:01:59

So Bard, it's an interface through which

certain Gemini models can be accessed.

28

: 00:02:05

So think of it like an app

or a client for Gemini.

29

: 00:02:09

And other gen AI models, but Gemini,

what that is, is it's a family of models.

30

: 00:02:15

It's not an app or front end.

31

: 00:02:17

There's no standalone Gemini experience,

nor is there ever going to be one.

32

: 00:02:22

So if you compare the two products, Bard

really corresponds to chat GP team, which.

33

: 00:02:30

Is, you know, opening eyes, AI app, and

then Gemini corresponds to the language

34

: 00:02:36

model that powers it, which is chat.

35

: 00:02:39

GPT is GPT for right now.

36

: 00:02:43

So what exactly does Gemini do?

37

: 00:02:46

So Gemini models are multimodal.

38

: 00:02:48

So what they can do is they can

perform a range of tasks anywhere from

39

: 00:02:53

transcribing speech to captioning images.

40

: 00:02:56

And videos to generating artwork.

41

: 00:02:59

And a lot of these capabilities

have reached the product stage

42

: 00:03:02

so far, and there's going to be

more coming up in the near future.

43

: 00:03:06

So you guys can check this Google Gemini

out and let me know what you guys think.

44

: 00:03:12

And then other exciting news

in AI, let's talk about.

45

: 00:03:17

GPT and the upcoming release of GPT 5, you

know, Sam Altman has been talking a lot

46

: 00:03:25

about, you know, different things when it

comes to GPT 5 and basically it's going to

47

: 00:03:31

be expected to be a true multimodal model.

48

: 00:03:34

It's going to be similar to actually

Google's new Gemini Ultra and

49

: 00:03:39

OpenAI, you know, last year started

training GPT 5 and Altman said

50

: 00:03:45

that it's going to be, obviously.

51

: 00:03:47

A significant improvement over GPT 4,

especially with its ability to understand

52

: 00:03:53

complex queries and the real world.

53

: 00:03:56

And what Altman said to Bill Gates is

that for at least the next 5 to 10 years,

54

: 00:04:02

we will be on a steep improvement curve.

55

: 00:04:05

This is the stupidest

these models will ever be.

56

: 00:04:08

So then the question is, is there

ever going to be a super intelligence?

57

: 00:04:12

So one of the goals of open AI is to

have artificial general intelligence,

58

: 00:04:18

which is a G I as their final goal.

59

: 00:04:21

And that's basically, it's creating

a form of super intelligence.

60

: 00:04:25

That's supposed to be smarter than

humanity and much more capable.

61

: 00:04:29

And there were some suggestions

early on that the GPT five model.

62

: 00:04:35

Might be some form of super intelligence,

however, speculation that surrounding

63

: 00:04:40

the model suggests that it's going

to be basically a better version of

64

: 00:04:45

the AI that we already have using

Chachapiti 4, or for example, Google's

65

: 00:04:50

Gemini Ultra, or Anthropic's Clawed 2.

66

: 00:04:54

But it's going to have much better

reasoning capabilities and not just

67

: 00:04:59

in terms of outperforming humans

on things like academic tests and

68

: 00:05:03

assessments, but also having a degree

of understanding that goes beyond just

69

: 00:05:08

copying and mirroring human intelligence.

70

: 00:05:11

So what is it that people

actually want from GPT 5?

71

: 00:05:16

So one of the biggest problems with models

like 4 is that it tends to make up things.

72

: 00:05:24

So AI tends to make up things,

which is known as hallucinations.

73

: 00:05:28

And that in part is like an

issue that needs to be solved

74

: 00:05:33

and will be solved in GPT 5.

75

: 00:05:35

So that's really, really good because

Made up information is not good.

76

: 00:05:40

And if you guys are using chat,

GBT and other similar AI tools,

77

: 00:05:43

and you're not proofchecking the

information before you're putting

78

: 00:05:46

it out there, that's a big, no, no.

79

: 00:05:48

I say that all the time.

80

: 00:05:49

You don't want to do that

because you will get screwed.

81

: 00:05:53

And let's just put it that way.

82

: 00:05:54

You don't want to do that.

83

: 00:05:55

So then the other thing that Altman

told Gates is that he said, if you ask

84

: 00:06:01

GPT 4 most questions 10, 000 times,

one of those 10, 000 is probably pretty

85

: 00:06:07

good, but it doesn't know which one.

86

: 00:06:10

And so if you want to get the best

response of 10, 000 every time, so that's

87

: 00:06:14

going to be important in reliability.

88

: 00:06:17

The other improvement that's going

to be made is going to be the

89

: 00:06:19

ability to customize how AI responds.

90

: 00:06:23

And acts and solves problems.

91

: 00:06:25

So some of this problem solving has

actually become possible with them

92

: 00:06:31

adding GPTs, which are these personalized

chatbots that are built on top of

93

: 00:06:36

chat GPT to function a particular

way to do things a particular way.

94

: 00:06:41

And to streamline processes for people so

that people can have a more personalized

95

: 00:06:46

experience with their custom GPT.

96

: 00:06:50

And if you guys need a custom GPT,

I'm actually creating custom GPTs.

97

: 00:06:55

For law firms, for entrepreneurs, for

business owners, I've created a couple

98

: 00:06:59

for myself already and for some clients.

99

: 00:07:01

And I have to tell you, it

really, really makes a difference

100

: 00:07:05

in how you're using chat GPT.

101

: 00:07:07

It streamlines the process of how much

time it takes to do different things.

102

: 00:07:11

And it just.

103

: 00:07:12

Pretty amazing.

104

: 00:07:13

And I am going to be spending more time

creating more because there's a GPT store.

105

: 00:07:18

And if you guys don't know, you

can make money creating GPTs.

106

: 00:07:22

I'm going to talk about that a

little bit later on this episode.

107

: 00:07:25

So make sure that you guys are continuing

to listen all the way through the end.

108

: 00:07:30

So the other thing that people want,

that's not, you know, currently happening,

109

: 00:07:34

they want to see different styles and

responses and even like different.

110

: 00:07:39

Variations of assumptions, right?

111

: 00:07:41

And they're going to make it possible to

have that and also to use our own data.

112

: 00:07:47

And that's important.

113

: 00:07:47

And then the other interesting thing

to note is that Microsoft and Google

114

: 00:07:51

have already taken steps to integrate

AI models with personal data through co

115

: 00:07:56

pilots integrations with 365 and then

with Bards association with Workspace.

116

: 00:08:03

So this is going to be making it easier

for people to, you know, have AI within

117

: 00:08:09

their calendars within their appointments

and really just improve the way that

118

: 00:08:14

they're working from day to day.

119

: 00:08:16

Okay.

120

: 00:08:17

The other thing I wanted to share with

you guys, because I thought that this

121

: 00:08:20

was really interesting is I want to share

with you what the 10 most popular top AI

122

: 00:08:26

tools were for 2023, based on rankings

and how many total visits that they had.

123

: 00:08:33

So number one, of course, is chat GPT.

124

: 00:08:36

And that is basically in the category

of an AI chat bot and chat GPT had 14.

125

: 00:08:43

6 billion.

126

: 00:08:44

Total visits from the data

that I pulled this from.

127

: 00:08:47

And then number two is character

dot AI, and that's also an AI chat

128

: 00:08:52

bot and character dot AI had 3.

129

: 00:08:55

8 billion total visits.

130

: 00:08:57

And then number three, we

have Quillbot, which is an AI

131

: 00:09:01

writing tool, and that had 1.

132

: 00:09:05

1 billion, and then we have Midjourney,

another one of my personal favorites

133

: 00:09:09

that I use to create thousands of

images that I can even turn into

134

: 00:09:14

mugs and wall art, all those things.

135

: 00:09:17

So Midjourney is an image

generator, and that had 500.

136

: 00:09:21

4 million.

137

: 00:09:23

And then we have Hugging Face, which

is in the category of data science.

138

: 00:09:26

And And that had total 316.

139

: 00:09:28

6 million visits.

140

: 00:09:31

And then number six, we've got

BARD, and that's an AI chatbot

141

: 00:09:35

as well, similar to chatGBT.

142

: 00:09:37

And that one had 241.

143

: 00:09:40

6 million.

144

: 00:09:41

And then we have Novel AI, that's N O

V E L, and that's an AI writing tool.

145

: 00:09:48

And that had 238.

146

: 00:09:49

7 million.

147

: 00:09:51

And then we've got another one of my

favorites, number eight, which is CapCut.

148

: 00:09:55

And CapCut is a tool that you can

use on your desktop or on your phone.

149

: 00:09:59

And it's a video editing

tool and a video generator.

150

: 00:10:02

And CapCut had 203.

151

: 00:10:04

8 million.

152

: 00:10:06

And then number nine, janitor

AI, and that's an AI chat bot.

153

: 00:10:10

And that had 192.

154

: 00:10:13

4 million.

155

: 00:10:14

And then number 10, we have something

called CIVIT AI, C I V I T A I.

156

: 00:10:21

And that one is an image

generator that had 177.

157

: 00:10:23

2 million.

158

: 00:10:26

So I hope that you found those

numbers insightful because.

159

: 00:10:34

That's a lot of that's a lot of

because that's a lot of views.

160

: 00:10:38

It really, really, really is.

161

: 00:10:39

All right.

162

: 00:10:40

So some other interesting things that I

wanted to talk about in terms of what's

163

: 00:10:43

new in AI is that Bill Gates, of course,

is really big on artificial intelligence.

164

: 00:10:48

And he's actually predicting that

AI is going to be transformative for

165

: 00:10:53

everyone within the next five years.

166

: 00:10:55

And, you know, he's saying that there

was like actually another article that

167

: 00:11:01

talked about how The International

Monetary Fund reported that about

168

: 00:11:06

40 percent of jobs around the world

would be affected by the rise of AI.

169

: 00:11:11

So Bill Gates, he actually does not

necessarily disagree with that notion.

170

: 00:11:16

However, he does believe that history

shows every new technology comes with fear

171

: 00:11:23

and then it comes with new opportunity.

172

: 00:11:26

And I think that's huge

because what he's saying is.

173

: 00:11:29

That a lot of new job categories,

you know, were created and we're

174

: 00:11:34

way better off than we were

when we were doing farm work.

175

: 00:11:37

When you think about

like back in: 1900

176

: 00:11:40

So you said this situation with

AI is going to be just like that.

177

: 00:11:44

So he's saying that AI is going

to make everyone's life easier.

178

: 00:11:48

And he indicated specifically to

the medical industry that doctors.

179

: 00:11:53

It's going to really help them do

their paperwork part of the job that

180

: 00:11:56

they're not really fond of doing.

181

: 00:11:58

And it can help them be

very efficient with that.

182

: 00:12:01

The other thing that he shared in this

article is that he said that, you know,

183

: 00:12:08

AI, it's actually like having a white

collar worker to be a tutor or to give

184

: 00:12:14

healthcare advice or to help write code

or to help with technical support calls.

185

: 00:12:19

And when you think about it, it is true.

186

: 00:12:20

AI can actually do a lot.

187

: 00:12:22

And it's like about knowing how to

use it the right way, but it can,

188

: 00:12:25

it can help, help you do a lot.

189

: 00:12:27

And then some of the things like I

want to talk about next is, well, how

190

: 00:12:31

do you use chat GPT for your benefit?

191

: 00:12:34

And what can you use it for?

192

: 00:12:36

So one of the ways that you can

use chat GPT is to land yourself

193

: 00:12:39

a promotion or get a raise.

194

: 00:12:42

So.

195

: 00:12:43

If you feel like, okay, you've been

working hard, go for America, whatever,

196

: 00:12:49

and you want to basically be able to

present a strong argument that you can

197

: 00:12:54

go over with your employer, your boss,

and your next performance review, well,

198

: 00:13:01

You can actually tell it, hey, I want

you to give me like, you know, the

199

: 00:13:06

skills I would need for this promotion.

200

: 00:13:07

I want you to even help me plan what

questions they may ask or how I can

201

: 00:13:13

highlight all my achievements this year.

202

: 00:13:15

So ChatGPT can help you draft

that in a concise manner.

203

: 00:13:20

It can help you predict what are

the factors that they would look

204

: 00:13:24

for in giving someone a promotion.

205

: 00:13:27

It can even tell you how to

negotiate the promotion, right?

206

: 00:13:31

So there's one way that you can use it.

207

: 00:13:33

The other way that you can use

chat GPT Is you can actually

208

: 00:13:39

use it to get business ideas.

209

: 00:13:42

So let's say if you were leaving corporate

America, you're starting your own business

210

: 00:13:48

and you're not even quite sure exactly

what type of business you want to start,

211

: 00:13:51

but you have an idea of like, okay, you

know, what criteria you're looking for?

212

: 00:13:56

Like, do you want to be

able to work from home?

213

: 00:13:58

Do you want it to be like low investment?

214

: 00:14:01

You can give chat GPT all that

information and you can say, give me

215

: 00:14:05

a list of 25 different business ideas.

216

: 00:14:08

Then you go look through that list.

217

: 00:14:09

You pick one or two that you like, then

you say, okay, chat GPT, I want you to

218

: 00:14:14

write me a detailed business plan and you

can say, act as a professional business

219

: 00:14:19

advisor and write a detailed business

plan, you know, write a detailed marketing

220

: 00:14:24

plan and it can do all of that for you.

221

: 00:14:27

So then you can even say,

give me resources for my city.

222

: 00:14:33

In terms of what I would need to start

a new business or what are some things I

223

: 00:14:36

need to know about you can do all of that.

224

: 00:14:39

Now, the one I'm really excited about

is that you can actually make passive

225

: 00:14:44

income with their new chat GPT GPT store

like last year, they announced it, but

226

: 00:14:50

they really just released it in January.

227

: 00:14:53

And now, like, basically, you can have

developers make custom GPTs, and depending

228

: 00:15:01

on how popular their GPT is in terms

of how people are using it, you know,

229

: 00:15:07

you can Make money off of that and you

are also allowed to promote it from, I

230

: 00:15:14

think, reading opening as guidelines that

says you are allowed to advertise it.

231

: 00:15:19

You're allowed to share it on

social media, you know, and

232

: 00:15:22

groups and things like that.

233

: 00:15:23

So that's a great way

of making extra money.

234

: 00:15:28

You just have to, you know, be creative

in terms of what you're coming up with.

235

: 00:15:32

So just be creative, think outside

the box and think of how we can solve

236

: 00:15:36

a problem or, you know, fill like a

gap in the marketplace that's there.

237

: 00:15:41

And I think that's just a great way

to have some extra income coming in.

238

: 00:15:47

Now, the other way that you can use

ChatGBT, which I think a lot of people

239

: 00:15:51

are already using it for, it's one of

the major ways they're using it, is

240

: 00:15:55

to really save time and, you know, use

it for content creation, for writing

241

: 00:16:00

blog posts, for writing, you know,

landing pages for your events, maybe

242

: 00:16:05

you're doing a live LinkedIn room.

243

: 00:16:07

Things like that, or even to improve

your current website copy and make it

244

: 00:16:13

a little bit more personalized, add a

bit of a personal brand touch to it.

245

: 00:16:18

And it's great for that.

246

: 00:16:20

But you do want to look it over

and tweak it and put the human

247

: 00:16:25

element and intelligence into it.

248

: 00:16:27

Like I always say, that's

what my caution is about.

249

: 00:16:30

Use AI, but use it intelligently.

250

: 00:16:33

And then the other thing is, you

can use it to You know, to get

251

: 00:16:38

more business, you can ask it

like, how can I get more business?

252

: 00:16:41

This is exactly what I do.

253

: 00:16:43

And it can give you a ton of ideas.

254

: 00:16:46

And if you like some of those ideas,

then you can take those ideas.

255

: 00:16:50

So you can say, Oh,

please elaborate on that.

256

: 00:16:53

Right.

257

: 00:16:53

Please elaborate.

258

: 00:16:54

So I think it's just really

interesting where AI is going.

259

: 00:16:59

It is like just improving.

260

: 00:17:01

It's going to get better and better.

261

: 00:17:03

Like I said earlier, the next

generation model of GPT five, it's

262

: 00:17:07

going to have like way better,

you know, reasoning capabilities.

263

: 00:17:11

It's going to be more accurate.

264

: 00:17:12

It's going to have video support.

265

: 00:17:14

So I'm really excited for that

because things are just going.

266

: 00:17:19

To be more improved.

267

: 00:17:21

It's only going to get

better and better with time.

268

: 00:17:24

So my question to you is if you're not

currently embracing AI, and if you're

269

: 00:17:29

not currently using these tools, you

currently do not have a plan for how

270

: 00:17:35

you're going to incorporate AI in your

law firm or in your business to be

271

: 00:17:40

more productive or even into your life.

272

: 00:17:42

Maybe you're.

273

: 00:17:43

In corporate America, you should be

thinking about all these things right

274

: 00:17:46

now, because if you're not going

to, you're going to get left behind.

275

: 00:17:50

And I don't say that to scare you,

but the reality is AI is moving

276

: 00:17:54

so fast and it makes my head spin.

277

: 00:17:57

And I'm an AI strategist

and a marketing expert.

278

: 00:18:00

And if I'm seeing that it's moving so fast

that I'm like, Oh my God, there's so much.

279

: 00:18:05

To learn.

280

: 00:18:06

There's so many new tools.

281

: 00:18:07

There's so many new things happening

that the ordinary person they're going to

282

: 00:18:12

feel like they're becoming irrelevant if

they're not learning about AI and how to

283

: 00:18:18

use it in their business and their life

to be more productive, to get the answers

284

: 00:18:23

that they need to type up those letters

that would have taken them an hour, and

285

: 00:18:27

now they can have a letter in 30 seconds.

286

: 00:18:29

How much more time can

they get back in their day?

287

: 00:18:33

So those are all things to think about.

288

: 00:18:35

If you do need help with your AI or

marketing strategy, reach out to me.

289

: 00:18:39

My information is in the show

notes, or you can go to my website,

290

: 00:18:43

which is attorneymarketingexpert.

291

: 00:18:44

com and fill out the form.

292

: 00:18:47

And I would love to have

a conversation with you.

293

: 00:18:49

And if you found this podcast episode

insightful, and you thought there was

294

: 00:18:54

some really good information in here.

295

: 00:18:56

Share it out with a friend and don't

forget to leave me a five star review

296

: 00:19:01

on Apple podcasts with some detailed

information and let me know what other

297

: 00:19:05

topics you would like to hear next and

I'll see you guys on the next episode.

298

: 00:19:09

Thank you for listening to the

Mesmerizing Marketing Podcast.

299

: 00:19:12

If you found this episode valuable,

please subscribe to the show so

300

: 00:19:15

you don't ever miss an episode and

also share it with your friends.

301

: 00:19:19

Dimple would be so grateful if you

could take a minute to leave a review

302

: 00:19:23

and visit the podcast website to

check out all the latest episodes.

303

: 00:19:26

At www.mesmerizingmarketingpodcast.com.

304

: 00:19:31

That's

www.mesmerizingmarketingpodcast.com.

305

: 00:19:35

And follow Dimple on Clubhouse.

306

: 00:19:37

Her handle is Marketing Expert and also

join her mesmerizing marketing club.

307

: 00:19:42

Also on Clubhouse for live rooms,

on top marketing strategies for

308

: 00:19:46

entrepreneurs and business owners who

want to mesmerize their marketing.