full

full
Published on:

29th Jun 2022

Meta Announces Instagram Reels API for Developers - Preschedule Your Reels Now

Exciting news! Meta shared that they now have Instagram Reels API for developers. Now you can schedule your reels in advance via third-party APIs.

This is a game-changer! Everyone should be creating Instagram reels content to build their personal and business brand.

SUBSCRIBE TO DIMPLE'S OTHER PODCASTS

If you are a "And Just Like That" Fan, check out my "And Just Like That Fans" Podcast for all your Carrie Bradshaw fans.

Emily in Paris Fans Podcast

Podcast Launch Strategy Podcast

Connect with Dimple

MESMERIZING MARKETING™: Visit the podcast website to check out all the episodes. Subscribe to the Mesmerizing Marketing™ on Apple Podcasts or Spotify

Request a FREE 15-minute marketing or podcast consultation by filling out this form.

Visit my website to learn about my upcoming "Launch Your Podcast" Masterclass and other events.

Follow Dimple on Instagram, her Handle is @shewearsstilettos

Follow Dimple on Twitter

Follow Dimple on Clubhouse

Follow Dimple Mesmerizing Marketing™ Club on Clubhouse

Email: dimple@mesmerizingmarketing.com (Email me to request a marketing consultation or podcast guest requests)

Free Marketing Consultation

Request a FREE 15-minute marketing or podcast consultation by filling out this form.

Resources for Launching Your Podcast and Live Show

Join my next Launch Your Podcast 1-Day Masterclass, visit this page. If you miss this class, email me to find out when the next one is: Email: dimple@mesmerizingmarketing.com

For a recording studio for both audio and video or just audio, I love Riverside.FM.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

For live-streaming to multiple platforms, use Restream.io

For note-taking and show notes transcriptions and so much more: Otter.ai

Promote your podcast with RSS feeds in AWeber email marketing

Hello Woofy AI-Powered Social Media Marketing Platform (Listen to episode 26 to learn more)

Listen to episode 10 and episode 33 to learn more about Otter.ai

Creating Beautiful Graphics for your podcast and podcast cover: Canva.com

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

PODCAST EQUIPMENT

Blue Yeti Microphone, click here.

Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack, click here.

Shure MV7 Microphone, click here.

Shure SM7B Dynamic Microphone, click here.

Rode RODECaster Pro Podcast Production Studio, click here.

*Some of these links may be affiliate links*

Transcript
Speaker:

Welcome to the mesmerizing marketing podcast, where we take a deep dive

Speaker:

into the latest marketing trends, tools, and tips, and provide you with

Speaker:

the top resources you need to thrive and make your marketing mesmerizing.

Speaker:

And now here's your host dimple.

Speaker:

Dang.

Speaker:

welcome back.

Speaker:

My mesmerizing marketing tribe.

Speaker:

I know I have been missing an action for a few.

Speaker:

And that is because I was busy moving across the nation and I have moved and

Speaker:

I'm still trying to get settled in, but I do wanna get back to my podcast.

Speaker:

So I'm gonna be creating great content and new episodes.

Speaker:

Make sure that you guys subscribe.

Speaker:

And in the meantime, you've got 50 other episodes that you guys can download

Speaker:

and learn all about marketing on the mesmerizing marketing podcast today.

Speaker:

I'm really excited because I have some breaking news.

Speaker:

This is something that I personally have been waiting for forever because

Speaker:

it will make lives easier of anyone who's managing content for clients

Speaker:

and even creating content for themselves as their personal brand.

Speaker:

So the great news is that Instagram finally announced that

Speaker:

it's going to be opening up its Real's API to third party tools.

Speaker:

Now, what does that mean for you?

Speaker:

that means that you're gonna be able to schedule your Instagram reel in advance.

Speaker:

So it's gonna make it so much easier for you to create content and to also post

Speaker:

content at, the time when, you know, you get the most engagement with your reel.

Speaker:

For example, I've noticed that either.

Speaker:

A around 8:00 AM in the morning or 8:00 PM at night.

Speaker:

That is when most people happen to be engaging with reels.

Speaker:

So you can find out what the best time is in your time zone.

Speaker:

And then you can schedule reels in advance to go out during those scheduled times.

Speaker:

And so what the API means is.

Speaker:

you know, For example, if you're using, a platform, let's say you're

Speaker:

using, sprout social, or you're using, buffer, just, different platforms to

Speaker:

post your social media content while Instagram is gonna be, providing an

Speaker:

API to third party tools, to be able to allow the ability to schedule reels.

Speaker:

And then they're also going to be.

Speaker:

Having access to insights, to hashtag search and so much more.

Speaker:

And, wanna go through some of the details about this new, exciting announcement

Speaker:

about, the Instagram, API feature.

Speaker:

So, what's happening is that MEA.

Speaker:

And if you don't know MEA, I mean, they're the ones who

Speaker:

own Instagram and Facebook.

Speaker:

It just that they changed their name to meta, a few months ago.

Speaker:

And so what they're saying is they're gonna be introducing the reals API, on

Speaker:

the Instagram platform for developers.

Speaker:

So it's gonna allow developers to use the APIs, to schedule reels and to get

Speaker:

social interaction metrics for reels.

Speaker:

And then it's also going to allow developers.

Speaker:

To publish reel on Instagram business accounts using APIs.

Speaker:

it's also going to have the ability to let developers reply to comments, delete

Speaker:

comments, hide on hide comments and to even disable and enable comments on reels.

Speaker:

So this gives you guys so much flexibility.

Speaker:

And just to kind of give you guys a little bit of history.

Speaker:

Of why Instagram is probably doing this is because they're saying is that

Speaker:

reels actually make up 20% of the time that users are spending on Instagram.

Speaker:

So, they announced in their Q1 20, 22 earnings that reels, and

Speaker:

basically, they are riving TikTok that makes up 20% of the time that

Speaker:

people are spending on Instagram.

Speaker:

And then they also said that video overall makes up 50% of the time

Speaker:

that users spent on Facebook.

Speaker:

So video content is here to stay and short form content in the form

Speaker:

of reels is also here to stay.

Speaker:

So if you're not creating video content, you're not creating reels.

Speaker:

You're definitely missing out because you can no longer just have static post.

Speaker:

And get a lot of reach because people want to be entertained.

Speaker:

And when you're creating reals, you also wanna make sure that you're

Speaker:

creating content that is educational, but it's also entertaining.

Speaker:

It's also funny and it really grabs the attention of the user.

Speaker:

So when you think about your business, and you think about what you do.

Speaker:

You have to think of, how can you present the information in a way where people

Speaker:

are going to really be drawn in to follow your page, to, you know, save that real,

Speaker:

to even share it with their friends, because that's really, really important.

Speaker:

So, keep that in mind.

Speaker:

And then, you know, just to give you guys a little bit more details about.

Speaker:

All these different algorithms and everything.

Speaker:

So like as far as like TikTok, one of the reasons why it's really

Speaker:

popular is that it has this algorithm that gives recommendations.

Speaker:

So based on what people are watching, it actually will recommend you more

Speaker:

reals that are about those same topics.

Speaker:

So when you are coming up with a concept for your business, you can't really be

Speaker:

all over the place because then what's gonna happen is like Instagram reels.

Speaker:

Like it's gonna get confused in terms of, well, who's your target audience

Speaker:

and who should your content be shown to?

Speaker:

So you wanna niche down on what it is that you wanna get more clients for, what it

Speaker:

is that you wanna build your brand for.

Speaker:

And then if you have multiple interest, I would suggest you set up a separate

Speaker:

page because if you're gonna show things about, let's say home decorating, but

Speaker:

then you're gonna talk about marketing.

Speaker:

That really should be a separate page with separate reels.

Speaker:

And, and you can even have an Instagram page that you set up and all you

Speaker:

do is create Real's content on it.

Speaker:

You don't have to do anything else.

Speaker:

The other cool thing.

Speaker:

is now when you're posting reels.

Speaker:

And I just saw this the other day is that it gives you the ability in reels

Speaker:

to even add a pole and to add stickers.

Speaker:

So whenever Instagram comes up, when you features, you can try them out

Speaker:

because a lot of times it's going to show that content to more people.

Speaker:

If they come out with a new feature, they wanna promote it.

Speaker:

And that's, you know, that's literally how it works.

Speaker:

What's gonna happen is, you know, started on June 28th, is that they're

Speaker:

gonna be introducing reels to, several end points on the Instagram platform.

Speaker:

And what's gonna happen is about 25% of Instagram user accounts are

Speaker:

gonna have access to all Real's API.

Speaker:

But the APIs are actually gonna gradually roll out to a hundred

Speaker:

percent of all users by July 6th.

Speaker:

So coming into the 4th of July weekend, so, pretty soon

Speaker:

everyone's gonna have access to schedule their reels in advance.

Speaker:

So I think that this is so exciting.

Speaker:

I mean, I've been waiting for this forever, cuz I

Speaker:

know, you know, to post reel.

Speaker:

I wish I could schedule them because maybe I wanna post it at eight o'clock at

Speaker:

night, but maybe eight o'clock at night.

Speaker:

I'm not in a place where it's easy for me to be posting.

Speaker:

And this makes it so much easier.

Speaker:

It also makes it easier to make sure that you can have content posting consistently.

Speaker:

The one thing you're gonna have to do.

Speaker:

for that to happen though, is you're gonna have to schedule your content

Speaker:

strategy out in advance, and you're going to have to, what I call time block.

Speaker:

You're gonna have to time block on your calendar that, okay.

Speaker:

This week for two hours, I'm gonna be creating video content and I'm

Speaker:

gonna be creating this many reels.

Speaker:

, you know, and, and then you're gonna have to spend another day

Speaker:

or two and spend some time to edit those and to get them, to look at

Speaker:

the way that you want them to look.

Speaker:

And there's so many editing apps.

Speaker:

I mean, I actually love, cap cut.

Speaker:

It's amazing, but there's so many apps on the app store that you can use to really

Speaker:

just take your reels to another level.

Speaker:

But right now, what I wanna do.

Speaker:

Because I'm gonna give you guys the strategy for coming up with your

Speaker:

real content, where you can take this information and you can just have a

Speaker:

game plan on how to create content.

Speaker:

So if you're confused about what type of content to create for your

Speaker:

business, what you can do is you can go to Google and you can go to a

Speaker:

website called answer the public.com.

Speaker:

Go write it down again.

Speaker:

It's called answer the public.com and you can type in a key.

Speaker:

and what's gonna happen is it's gonna give you a list of questions.

Speaker:

And these are the questions that people are interested in when it comes to Google.

Speaker:

These are the questions that people are searching for online pertinent

Speaker:

to the keyword you typed in.

Speaker:

Let's say, for example, you type in yoga.

Speaker:

Well, you're gonna see what people are actually wanting to know about yoga,

Speaker:

and then you can take those questions.

Speaker:

on their top right hand corner.

Speaker:

You're gonna see a button that says export.

Speaker:

So you can actually export all those questions into an Excel document,

Speaker:

and you can add more columns.

Speaker:

You can remove columns and you can really just decide, okay,

Speaker:

I'm gonna make content on this.

Speaker:

And by the way, when you look at the circular.

Speaker:

you're gonna see, questions and they're like color coded.

Speaker:

So the darker green means that those questions are more popular.

Speaker:

So I recommend, you know, trying to look at those more in picking from those.

Speaker:

And what I also like to say, when you're doing this is take two screens.

Speaker:

If you have two computer screens or maybe get a laptop and a

Speaker:

desktop, or maybe go on your phone.

Speaker:

but you want to download the circular image because you can download that.

Speaker:

And then when you put everything into Excel, you can compare that to see

Speaker:

which questions are more popular.

Speaker:

Cuz when you export it to Excel, it's gonna put all the questions in

Speaker:

there and then you can actually see which ones are more popular that

Speaker:

you wanna create content off of.

Speaker:

So you can make a column that says topics.

Speaker:

You can make another column.

Speaker:

That's gonna say.

Speaker:

Platform.

Speaker:

So platform means that maybe you're gonna create content and

Speaker:

it's gonna be for Instagram.

Speaker:

It's gonna be for TikTok.

Speaker:

It's gonna be for YouTube.

Speaker:

Even this strategy can be used for like your content for your

Speaker:

blog articles, for your website.

Speaker:

And so many other things.

Speaker:

So what you can do is you can decide where that content is gonna be created

Speaker:

for, and then you can even put another column for, status a status means.

Speaker:

in productions.

Speaker:

It means maybe you have filmed it, and then there can be another column

Speaker:

for, edited and you need to post it.

Speaker:

And if you do this, like for a week or two, cuz you will

Speaker:

get one to two free searches.

Speaker:

You're literally gonna have the entire content strategy of what you

Speaker:

need to post for the next quarter.

Speaker:

and it's that easy.

Speaker:

So the free plan, they have a paid plan as well, but the free plan gives

Speaker:

you one to two keyword searches a day.

Speaker:

As far as I, last checked.

Speaker:

So this is really exciting.

Speaker:

And if you're gonna be creating content for reals, I suggest

Speaker:

that, you definitely, research on trending songs and music.

Speaker:

When you go on Instagram, you can see.

Speaker:

which songs are actually trending in terms of like how many

Speaker:

people have used them for reals.

Speaker:

So the ones that are more popular they're, you're gonna have the

Speaker:

ability to be shown to more people.

Speaker:

And even if you don't like the song, it doesn't matter.

Speaker:

You can turn the volume down.

Speaker:

And especially if you have audio where you're talking in the

Speaker:

reel, you want that to actually be louder than the music, right.

Speaker:

But some reels are gonna be without music and maybe you're

Speaker:

gonna have captions on them.

Speaker:

And, maybe you're gonna, have the app translate what you're saying, as well.

Speaker:

So you have a lot of different options, but whatever you do, you wanna make sure

Speaker:

that, your recording quality is good.

Speaker:

There's like a setting on your iPhone that you can go to your phone

Speaker:

and you can just, you know, set it to record in higher definition.

Speaker:

And that's gonna really make a difference because if you're recording

Speaker:

in like seven 20 versus like 10 80, it's gonna make a big difference.

Speaker:

So you, there's definitely ways to do that.

Speaker:

Then obviously you wanna take the real, you wanna edit it, you wanna enhance the

Speaker:

colors if you need to, and you want to, crop it into little bits and pieces and

Speaker:

delete the parts that aren't necessary.

Speaker:

Like the one thing.

Speaker:

That, you know, I think people can easily fix and I see people do this all the time.

Speaker:

They'll have their tripod, you can see them turning on the tripod

Speaker:

and turning it off in the real.

Speaker:

It's so easy just to clip those few seconds off so that when

Speaker:

you're real is being presented to people that it actually.

Speaker:

is capturing their attention right away, because you only have three seconds

Speaker:

or so to capture someone's attention.

Speaker:

If you capture their attention, they're gonna watch all the way through.

Speaker:

If you don't capture their attention, they're gonna keep scrolling.

Speaker:

And one of the way that your reels are gonna go viral is that when

Speaker:

it's posted how many people are actually liking it, engaging with

Speaker:

it, watching it all the way through.

Speaker:

So you wanna make sure that in the first few seconds there's some movement.

Speaker:

There's like, oh, I have to tell you something really important today.

Speaker:

You really just wanna get their attention.

Speaker:

So then you're captivating them to stay because they wanna

Speaker:

hear what the big news is.

Speaker:

Right.

Speaker:

And I think that's gonna make a big difference.

Speaker:

And then you also wanna make sure that you have pattern interruptions

Speaker:

because pattern interruptions.

Speaker:

And if you're probably think.

Speaker:

Well dimple, what is a pattern interruption?

Speaker:

A pattern interruption is that you could be filming the reel

Speaker:

and you can get different angles.

Speaker:

So you change the angle or you can film the reel, but then

Speaker:

you can put like a photo of something in it to show something.

Speaker:

you know, to reference something that you're talking about.

Speaker:

So it's really not just doing something static necessarily, and just talking

Speaker:

all the way through, but it's actually showing different things in it, changing

Speaker:

up, maybe with transitions, and that just makes it more engaging to watch.

Speaker:

And it holds the attention of people.

Speaker:

I've also noticed that when I posted reels and I put some animations, whether it's

Speaker:

like special effects and things like that.

Speaker:

those have actually performed better than those without special effects.

Speaker:

So I hope you guys are just as excited as I am about this announcement

Speaker:

of reels, and I hope you get out there and create some content.

Speaker:

Do me a favor, share this episode with any of your friends that you know, or content

Speaker:

creators or business owners that need to know about this exciting announcement.

Speaker:

And there's some great tips in here.

Speaker:

How to create reels as well.

Speaker:

So thanks guys.

Speaker:

And I'll see you on the next one.

Speaker:

Thank you for listening to the mesmerizing marketing podcast.

Speaker:

If you found this episode valuable, please subscribe to the show.

Speaker:

So you don't ever miss an episode and also share it with your friends.

Speaker:

Dimple would be so grateful.

Speaker:

If you could take a minute to leave a review and visit the podcast website,

Speaker:

to check out all the latest episode.

Speaker:

At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

Speaker:

and follow PLE on clubhouse.

Speaker:

Her handle is marketing expert and also join her mesmerizing marketing

Speaker:

club also on clubhouse for live rooms on top marketing strategies for

Speaker:

entrepreneurs and business owners who want to mesmerize their marketing.

Show artwork for Mesmerizing Marketing™

About the Podcast

Mesmerizing Marketing™
Mesmerize Your Marketing
Mesmerizing Marketing™ Podcast talks about the latest and most innovative marketing strategies, apps and brings actionable tips and strategies that you can implement to take your business to the next level.
Support This Show

About your host

Profile picture for Dimple Dang

Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.