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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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a top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hello, everyone.

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Welcome back.

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My mesmerizing marketing tribe today.

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I'm super excited to be here with my dear friend, Robert Hannah, who is the host of

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the legally speaking podcast and Robert and I go way back to our clubhouse days.

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But today we're going to be talking about LinkedIn because we have some exciting.

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Robert Hannah was chosen out of millions of creators on LinkedIn

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to be one of the few beta testers.

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There were only 200 that were chosen to be beta testers out of millions.

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So we're really excited to bring you this firsthand.

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And first of all, congratulations, my friend.

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Well-deserved.

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I know that you and I have had some conversations in the past about LinkedIn.

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And we talked about if they were to come out with social audio, that this

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is exactly what you wanted, and it's exactly what you've been waiting for.

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So, congratulations and I'm super excited for you.

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And go ahead and introduce yourself.

Robert: 00:01:38

Firstly dimple.

Robert: 00:01:38

Thank you so much for, for having me once again on your podcast, I'm a big fan of

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your work and I, I love what you do for your community and the value you bring.

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So it's a real pleasure.

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And honest be part of your show and yes, for those that are less

Robert: 00:01:51

familiar with myself, I am a legal recruitment business founder.

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I've been in the recruitment and career space for, for over a decade.

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As you very kindly mentioned in your introduction, I'm the super proud

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host of the legally speaking podcast.

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We've produced over 130 episodes air across 3000 cities across the globe.

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And as of 2022, broken to the top one and a half percent of Podcasts.

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Globally, and I'm also an active strategic advisor and investor in

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recruitment and legal businesses.

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And I'm also passionate, like our topic today about all things linked tin impulse.

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So as you say, I have been super excited and waiting for

Robert: 00:02:28

this special opportunity to go.

Robert: 00:02:29

I think the opportunity for us as creators could be.

Dimple: 00:02:33

Absolutely.

Dimple: 00:02:34

And, you know, for the audience, they may not know this, but Robert

Dimple: 00:02:37

has been a recurring guest on the mesmerizing marketing podcast.

Dimple: 00:02:41

So Robert has been on a couple of other episodes as well,

Dimple: 00:02:45

episode seven and episode 19.

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So if you are a fan of Robert if you're not a fan, you're going to

Dimple: 00:02:51

become one, go ahead and check out the links to those episodes in the

Dimple: 00:02:56

show notes and download those as well.

Dimple: 00:02:58

But today, We're really excited to have him here.

Dimple: 00:03:01

And we're going to be talking about LinkedIn audio and you guys are getting an

Dimple: 00:03:05

exclusive because right now, FYI LinkedIn audio is not available to everyone.

Dimple: 00:03:12

There's only 200 people, probably in the entire world that have access

Dimple: 00:03:16

to the beta program right now.

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And my dear friend, Robert is one of those people and I've had the

Dimple: 00:03:22

opportunity to be in rooms with Robert and he's such an amazing host.

Dimple: 00:03:26

And Robert does such a great job at making everyone feel so welcome.

Dimple: 00:03:31

And this was even way before Lincoln.

Dimple: 00:03:34

I mean, Robert, you were like that on clubhouse too.

Dimple: 00:03:37

Right?

Dimple: 00:03:37

So first of all, let's rewind a little bit.

Dimple: 00:03:40

Now, when did you first even get hint, you know, from the grapevine that they

Dimple: 00:03:45

might be doing something like this, and then how did you find out about it?

Dimple: 00:03:49

Did you get recruited for this?

Dimple: 00:03:52

Was there an application process that you applied to?

Dimple: 00:03:55

Let's give the audience a little bit more about the Baxter.

Robert: 00:03:59

Yeah.

Robert: 00:03:59

Yeah.

Robert: 00:03:59

I mean, firstly, the whole concept of social audio was very new to me.

Robert: 00:04:04

I only.

Robert: 00:04:05

Found it as a thing through clubhouse.

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And that's how we formed a great friendship.

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And I've collaborated across many, many rooms across the, the

Robert: 00:04:13

marketing space, the legal space and where our paths intertwine.

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And I immediately thought there's no way these major platforms.

Robert: 00:04:22

Facebook Twitter, LinkedIn, gonna let these disruptors just

Robert: 00:04:26

have the whole playing field.

Robert: 00:04:28

There's just no way it was going to happen.

Robert: 00:04:30

So I remember you and I speaking vividly saying, I can't wait for LinkedIn to

Robert: 00:04:34

do something, but I think LinkedIn had been waiting patiently to see what a

Robert: 00:04:38

lot of these other apps have been doing.

Robert: 00:04:40

And we know a number of them have appeared over the last sort of 12 to 18 months.

Robert: 00:04:45

I think there's an excess of probably 80 that in entirety have been rolled out.

Robert: 00:04:49

So social audio is definitely here.

Robert: 00:04:52

, and so I really got the flavor for social audio and I thought it was

Robert: 00:04:54

a natural progression for me as an active podcast over the last

Robert: 00:04:58

two and a half years to think.

Robert: 00:04:59

Right.

Robert: 00:05:00

Okay.

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I feel confident in audio.

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I feel comfortable.

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I feel that's a great way to transition, not only for my podcast, but my

Robert: 00:05:06

personal brand and building community and serving that community in terms

Robert: 00:05:11

of how it happened with LinkedIn.

Robert: 00:05:12

, it wasn't really by blue.

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It has to be said, you know, I'm a regular content creator over on LinkedIn.

Robert: 00:05:18

So I have built a relationship with LinkedIn creator, community managers.

Robert: 00:05:23

So LinkedIn made a real conscientious play to recruit creative managers

Robert: 00:05:28

probably about 18 to 24 months ago because the platform wants to change.

Robert: 00:05:33

Stay or stuffy professional, just resumes focused site to actually understanding

Robert: 00:05:39

that, you know, there is something in the workplace for humans being humans,

Robert: 00:05:42

authentic content, storytelling, variations of different content.

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People expressing themselves.

Robert: 00:05:48

People showcasing, thought leadership, producing newsletters, articles, you

Robert: 00:05:52

know, the various forms of content and all helping inspire, educate, entertain,

Robert: 00:05:57

and, you know, bring communities together.

Robert: 00:05:59

And so these creative managers are really.

Robert: 00:06:01

Picking up creators within their niches.

Robert: 00:06:04

So I guess for people listening to this, that how you may get

Robert: 00:06:07

a shot for other releases on LinkedIn products moving forward.

Robert: 00:06:11

I think it's very important, firstly, to be actually active on the platform.

Robert: 00:06:14

And the reason I'm active on LinkedIn, my ideal customer avatar is on there.

Robert: 00:06:18

It's the largest population of my customers and potential

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clients and people I wish to know.

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On the platform.

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What's good about all these other new social audio apps, such as clubhouse.

Robert: 00:06:28

They're great, but they don't have the audience.

Robert: 00:06:31

LinkedIn has a goal of having 3 billion users within this decade.

Robert: 00:06:34

They're already up to 800 million users.

Robert: 00:06:36

So the opportunity to actually network and connect and warm up an

Robert: 00:06:40

existing audience that already have.

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It could be exponentially expedited through the power of

Robert: 00:06:46

audio and the power of voice.

Robert: 00:06:47

And I find that exceptionally, exceptionally exciting.

Robert: 00:06:49

So tip number one is stay in your lane.

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So not only beyond the platform and be active on the platform,

Robert: 00:06:55

but stay in your vertical.

Robert: 00:06:56

So for myself, I do a lot of content creation for the legal.

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Because I have a legal podcast, I have a legal talent solutions business.

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I run legal newsletters.

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I run the legal events, legal, personal branding, where you and I team up

Robert: 00:07:08

dim Paul and produce lots of content for lawyers on the marketing front.

Robert: 00:07:11

And so that's really, really important.

Robert: 00:07:13

And LinkedIn wants to have thought leaders within their vertical markets.

Robert: 00:07:17

You know, we always talk about generalists, seek clients,

Robert: 00:07:20

clients seek specialist.

Robert: 00:07:21

I think if.

Robert: 00:07:22

Specialized and focused.

Robert: 00:07:24

It's not about having the largest following and a million followers.

Robert: 00:07:27

I do not have over 1 million followers on LinkedIn by any stretch.

Robert: 00:07:31

I've got a significant number, but I have a very centralized, strong community

Robert: 00:07:36

linked to the topic of influence, which is all later to legal and career.

Robert: 00:07:40

So make sure that you're producing content and staying in your lane

Robert: 00:07:43

because they want people who are experts in that niche because they

Robert: 00:07:46

have an audience of 800 million.

Robert: 00:07:48

So there's a lot of subcategories they want to serve.

Robert: 00:07:51

Content creation.

Robert: 00:07:52

The other thing is LinkedIn has creator mode, which wasn't a feature they rolled

Robert: 00:07:56

out quite a while ago now, but a large percentage of people don't actually have

Robert: 00:07:59

it switched on what creates a mode is.

Robert: 00:08:02

It's an opportunity for you to have five hashtags linked to your pro.

Robert: 00:08:08

But what you most talk about.

Robert: 00:08:09

So you could be most discovered and they encourage you to use

Robert: 00:08:12

those hashtags with your posts.

Robert: 00:08:14

It gives you access to LinkedIn live.

Robert: 00:08:16

It gives you access to the LinkedIn newsletter feature, and it gives you

Robert: 00:08:20

more tools basically in your toolbox as a creator to reach more audience.

Robert: 00:08:25

So I would encourage people if you want to get access, particularly maybe to

Robert: 00:08:28

the next wave of release of LinkedIn audio, to turn on your creative.

Robert: 00:08:32

That would also help you.

Robert: 00:08:34

And the third point is to build relationships.

Robert: 00:08:36

So get on the platform, be consistent, stay in your lane.

Robert: 00:08:39

Absolutely all of those points.

Robert: 00:08:41

But the next thing is actually build relationships with these

Robert: 00:08:43

creators community managers, because do you know what LinkedIn

Robert: 00:08:46

is a professional networking site?

Robert: 00:08:47

So reaching out to people forming really.

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Fostering relationships, adding value.

Robert: 00:08:52

All of those things are going to help you get noticed.

Robert: 00:08:55

So you will get some insight scoop and some heads up on things that are happening

Robert: 00:08:58

in terms of the products and services.

Robert: 00:09:00

And that's exactly how I did it.

Robert: 00:09:01

I started, I got approached by a creative manager originally because I

Robert: 00:09:04

was producing vertical, heavy content and they wanted to connect with me.

Robert: 00:09:08

And then from.

Robert: 00:09:09

We have built a relationship and then I've got early access to the

Robert: 00:09:11

beta testing, which, you know, there's a unique opportunity here.

Robert: 00:09:15

And probably a once in a lifetime for me, in terms of social audio with,

Robert: 00:09:19

you know, only a few hundred out of a platform, as long as I approach it

Robert: 00:09:23

professionally and in the right manner and at the right content and serve the right

Robert: 00:09:27

audience, it's a real, real opportunity.

Robert: 00:09:29

But the other thing to do with social audio is you can not go.

Robert: 00:09:32

You cannot go alone.

Robert: 00:09:33

You have to collaborate with people you have to collaborate with.

Robert: 00:09:36

Right.

Robert: 00:09:36

And like-minded people like you, and I've already collaborated

Robert: 00:09:39

on LinkedIn audio didn't, but we'll continue to do lots more.

Robert: 00:09:41

And on other platforms, I think that's really important to recognize, to

Robert: 00:09:45

bring in people within your audiences and collaborate with them because

Robert: 00:09:49

there'll be a far better experience and you'll have a far better success

Robert: 00:09:52

in terms of building that community.

Robert: 00:09:53

And then obviously, hopefully getting clients and all the

Robert: 00:09:55

other things through it.

Robert: 00:09:56

So hopefully.

Robert: 00:09:58

Yeah, that was amazing.

Robert: 00:09:59

Robert.

Robert: 00:10:00

And you know, I have to agree with you.

Robert: 00:10:02

Collaboration and community are two things that are so important when it

Robert: 00:10:07

comes to just building relationships and also connecting with other people.

Robert: 00:10:13

And connecting with fans and followers and no matter what social

Robert: 00:10:17

media platform people are using.

Robert: 00:10:20

The concept is all the same.

Robert: 00:10:22

You have to be able to collaborate with other people.

Robert: 00:10:24

You need to build a community and you need to nurture that community.

Robert: 00:10:29

And you also need to grow that community and you need to invite more

Robert: 00:10:32

people in and you know, you're right.

Robert: 00:10:36

It's not something that you can do with.

Robert: 00:10:38

And I think the power of having multiple people come in and collaborate

Robert: 00:10:42

together where they can share, with each other's audiences and vice versa.

Robert: 00:10:47

I think that's really powerful.

Robert: 00:10:50

And there was a time, many years ago where I think a lot

Robert: 00:10:52

of people were very competitive.

Robert: 00:10:54

and I think now people are more into collaboration and I think people are

Robert: 00:10:59

even collaborating with their competition because I think they're realizing

Robert: 00:11:04

the power of what can be achieved when people collaborate together.

Robert: 00:11:08

And that's a beautiful thing.

Dimple: 00:11:10

right?

Robert: 00:11:10

Yeah.

Robert: 00:11:11

I think that they're realizing that collaboration over competition

Robert: 00:11:15

is the way to go because being competitive no longer works.

Robert: 00:11:19

I mean, maybe in corporate America, I've seen that a little.

Robert: 00:11:23

But then again, that model doesn't work and companies end up losing their

Robert: 00:11:28

talented employees and every employee that they retain in higher, it costs

Robert: 00:11:33

about $60,000 to train every new person.

Robert: 00:11:38

Right.

Robert: 00:11:39

Yeah.

Robert: 00:11:39

, So it is still important to really

Robert: 00:11:44

And, you know, Robert you've been really good at that.

Robert: 00:11:46

So I commend you for that.

Robert: 00:11:48

And when we talk about LinkedIn, I think a lot of people are

Robert: 00:11:51

so stuck on Instagram, right.

Robert: 00:11:54

Or they're so stuck on tick-tock and these other platforms, because

Robert: 00:11:57

maybe those platforms may be a little bit sexier, maybe a little

Robert: 00:12:02

bit hipper, a little bit cooler.

Robert: 00:12:04

And I know with the inception of social media apps, like clubhouse and wisdom and

Robert: 00:12:09

fireside and all these different apps,

Robert: 00:12:12

a lot of people have put LinkedIn to the back burner for many years.

Robert: 00:12:16

And I think, the way that they use LinkedIn is they only go on there.

Robert: 00:12:20

Like if they're looking for a job opportunity, are they think of it as a

Robert: 00:12:24

platform for, oh, I need a job right now.

Robert: 00:12:27

So I need a recruiter.

Robert: 00:12:28

I'm going to go on LinkedIn.

Robert: 00:12:30

But what they have to realize is it's actually much, much more than.

Robert: 00:12:34

And my question, Robert is what advice or feedback do you have for people

Robert: 00:12:39

who've never really used LinkedIn a lot, but what would you say about how it's

Robert: 00:12:44

changed throughout the years and why?

Robert: 00:12:46

It is a platform that every single business owner, entrepreneur corporate

Robert: 00:12:51

executive should be utilizing in 2020.

Robert: 00:12:54

I'm pretty good question to import, I think every social media

Robert: 00:12:57

platform or social audio platform definitely has a marketplace.

Robert: 00:13:01

What I would say for LinkedIn.

Robert: 00:13:03

, not only is it now encouraging and bringing on numbers of creators

Robert: 00:13:07

and trying to encourage people to be created for the corporates.

Robert: 00:13:10

You know, you've got the big C-suite corporates, you've got the big

Robert: 00:13:14

organizations that have been on that platform for many, many years.

Robert: 00:13:18

You have an opportunity to get in front of them with all of these

Robert: 00:13:22

features that LinkedIn is rolling out.

Robert: 00:13:25

So I think there's a real opportunity.

Robert: 00:13:28

All of us as early stage adopters to accept that the platform has changed.

Robert: 00:13:33

And the fact that LinkedIn has rolled out an audio feature just

Robert: 00:13:36

tells you the platform has changed.

Robert: 00:13:38

It's not just a stuffy place where you go for job, knowledge

Robert: 00:13:41

seekers are going there.

Robert: 00:13:42

They're looking for thought provoking content.

Robert: 00:13:44

They're looking for people that can educate them on particular topics.

Robert: 00:13:48

So it is becoming a home now.

Robert: 00:13:51

And also for breaking news and for all sorts of different things.

Robert: 00:13:54

So LinkedIn, the other added benefit is there's a level

Robert: 00:13:57

of verification and profile.

Robert: 00:13:59

I like to describe it as the platform.

Robert: 00:14:00

There's nowhere, really to hide.

Robert: 00:14:02

And I think that's really good kind of a verification and validation.

Robert: 00:14:06

And you and I both know dental from being on certain other social audio apps.

Robert: 00:14:09

A lot of people claim things and not necessarily there's

Robert: 00:14:13

any follow through with that.

Robert: 00:14:14

I think with LinkedIn, you know, people have a comfort that they can

Robert: 00:14:17

do their research, or they can see the profile, they can see what people

Robert: 00:14:20

have done and then they can come that know like, and trust factor.

Robert: 00:14:24

And I think LinkedIn as well, it's just humanizing the workplace.

Robert: 00:14:27

That's what they want to do.

Robert: 00:14:29

And so they're encouraging.

Robert: 00:14:30

They understand that I might be robbed the business owner, the

Robert: 00:14:35

executive, but I do have a dog.

Robert: 00:14:37

I do have a family.

Robert: 00:14:38

I do go for walks on a Sunday.

Robert: 00:14:40

You know, all of that is okay.

Robert: 00:14:42

So that's the human behind all of this business side and professionalism is

Robert: 00:14:46

changing and maybe it's okay that I don't have to wear a shirt and tie every day.

Robert: 00:14:50

Maybe it's okay that, I'm from my home office and my portrait

Robert: 00:14:53

and the back's on the salon.

Robert: 00:14:54

Like we're all people at the end of the day.

Robert: 00:14:56

And I think that's going to massively help the overall wellbeing.

Robert: 00:15:00

Of people as well.

Robert: 00:15:01

And I think first startup entrepreneurs, you know, you have an opportunity

Robert: 00:15:04

because there's everybody on there.

Robert: 00:15:06

And guess what to be on the platform is free to produce.

Robert: 00:15:09

Content is free to have the opportunity to say hello to an 800 million user database.

Robert: 00:15:16

Every day, every hour to have a virtual digital business card up to date by

Robert: 00:15:20

just having your profile, like you're missing a trick, not being on that.

Robert: 00:15:24

So that's my opinion on why I think LinkedIn has real, real

Robert: 00:15:28

opportunities for people to see.

Dimple: 00:15:29

You know what?

Dimple: 00:15:30

Yeah, I agree with you.

Dimple: 00:15:32

I think it's going to be a game changer when they launched

Dimple: 00:15:35

LinkedIn audio for everyone.

Dimple: 00:15:37

I really do.

Dimple: 00:15:38

And speaking of launching it to everyone, have they given you some

Dimple: 00:15:43

type of a timeframe or idea of when that's going to happen or how that

Dimple: 00:15:46

rollout is going to take place?

Dimple: 00:15:48

Robert

Robert: 00:15:49

Yeah.

Robert: 00:15:49

So I wouldn't say the product as it stands at the moment in terms of.

Robert: 00:15:53

Ah, the level of other social audio apps that are out there

Robert: 00:15:56

currently, but what's good.

Robert: 00:15:58

And why they have done the beta testing is because they wanted to actually

Robert: 00:16:01

take feedback from us as the creators, listen to us and actually implement.

Robert: 00:16:07

So.

Robert: 00:16:08

Actively listening to us.

Robert: 00:16:09

They've told us that there's going to be an update in features on the 26th of

Robert: 00:16:13

January, , which I don't know which will involve, but we've been feeding back to

Robert: 00:16:17

them on countless occasions on some of the functionality and things that need fixing.

Robert: 00:16:21

, I would suspect with people who have that creates a modes.

Robert: 00:16:25

On, they will get earlier access as part of the next release.

Robert: 00:16:28

They have said, I also run the creator's town hall every Sunday, which is at 7:00

Robert: 00:16:34

PM, UK, which I think is 2:00 PM Eastern.

Robert: 00:16:36

And, , I think it's about 11:00 AM Pacific.

Robert: 00:16:40

But they are also gonna be running their own special town halls where they're

Robert: 00:16:43

going to be updating and educating people on what they're implementing.

Robert: 00:16:46

So it's going to be exciting once they do that, because obviously through

Robert: 00:16:49

those town halls, they'll be telling us formal timelines, but I don't

Robert: 00:16:53

see in the short term, this being rolled out to everybody just because.

Robert: 00:16:57

Buggy.

Robert: 00:16:58

And I think, you know, if you rolled this feature out to the whole platform,

Robert: 00:17:01

it would be a poor user experience.

Robert: 00:17:03

And I think they still need to figure out where this sits and you know, why

Robert: 00:17:06

should people use LinkedIn ADI over at LinkedIn live, for example, you

Robert: 00:17:09

know, what are the benefits of that?

Robert: 00:17:11

How can that really push and benefit people?

Robert: 00:17:13

So it's exciting times, but I would say definitely at some point this

Robert: 00:17:17

year, it should have been rolled out completely because I think if they leave

Robert: 00:17:20

it past this year, it'll be too late.

Robert: 00:17:22

, but will it be in the next week or two?

Robert: 00:17:23

Definitely.

Robert: 00:17:24

Yeah, I think timing is so important too.

Robert: 00:17:27

And I think the sooner they can roll it out.

Robert: 00:17:29

I mean, I know it has to be systematic obviously, but if they roll it out

Robert: 00:17:34

sooner and they do it in batches where they don't roll it out to everyone,

Robert: 00:17:40

I think that's going to be good because then if there are glitches,

Robert: 00:17:44

you know, that can be worked out.

Robert: 00:17:46

If the system crashes, they can fix all of that.

Robert: 00:17:49

And I think that it definitely makes sense to do it in phases.

Robert: 00:17:53

but you know, I'm actually thinking that.

Robert: 00:17:55

It should have been around even like a year ago or two years ago.

Robert: 00:17:58

Right.

Robert: 00:17:59

But even when you think about it, Instagram is going to be launching

Robert: 00:18:04

social audio rooms, and that should have been done a while back.

Robert: 00:18:09

But I think what we're seeing is that a lot of the major social media

Robert: 00:18:13

platforms are realizing they need to have their own social audio platform.

Robert: 00:18:18

And I think that they really started to notice that after.

Robert: 00:18:22

You know, clubhouse came around, right.

Robert: 00:18:24

And then you and I, we started using clubhouse a little over a year ago and

Robert: 00:18:30

we were somewhat the early adopters.

Robert: 00:18:33

Although I will say there were some people that had access to an even

Robert: 00:18:36

three or four months before us.

Robert: 00:18:38

And those are the ones that have three times the followers that we do.

Robert: 00:18:42

But I think that when they saw, okay, a lot of people are spending

Robert: 00:18:46

their time on social audio apps, like clubhouse on wisdom and all of these

Robert: 00:18:50

different, new social audio apps.

Robert: 00:18:53

I think they realize that if they don't do this, they're going to be losing

Robert: 00:18:57

out on their audience and they're going to be losing out engagement.

Robert: 00:19:01

And obviously, all of these platforms have paid ads and their

Robert: 00:19:05

goal is to monetize and make.

Robert: 00:19:07

And the only way you're going to monetize is if you have more

Robert: 00:19:10

eyeballs on content, right?

Robert: 00:19:12

So with LinkedIn audio, you have hosted some amazing rooms.

Robert: 00:19:17

What are your thoughts in terms of where you want to take it?

Robert: 00:19:20

Like for you personally, what are some of your goals?

Robert: 00:19:22

What's your vision that you're developing for yourself for LinkedIn?

Robert: 00:19:26

Yeah, and I, I think, you know, LinkedIn is, is well

Robert: 00:19:29

set up for the space that I'm in.

Robert: 00:19:30

I want to be, you know, one of the prominent careers creating.

Robert: 00:19:36

Thought leaders on the platform.

Robert: 00:19:38

And I also want to ensure that I'm serving my direct community, which is legal.

Robert: 00:19:43

So I'm doing a two pillar approach is going to be a lot of content about

Robert: 00:19:47

broad careers that can help everybody.

Robert: 00:19:50

, so some of the things we've done thus far, or top 10, 12 skills for career

Robert: 00:19:54

success, we're going to be doing, 10 mistakes to avoid throughout your career.

Robert: 00:19:59

How to navigate the corporate ladder.

Robert: 00:20:01

All of these things, you know, how to switch up from employee to employer.

Robert: 00:20:06

, so lots of, sort of content related to that because everybody has a career.

Robert: 00:20:10

, more specifically, I'm going to be doing some really targeted rooms labeled

Robert: 00:20:13

to the, the legal industry and maybe how lawyers can exercise a social or.

Robert: 00:20:17

How lawyers can, , be educated on the emergence of legal tech, , what we

Robert: 00:20:21

need to be doing from diversity equity inclusion and giving people a voice

Robert: 00:20:24

to pushing for change mental health.

Robert: 00:20:27

So there'll be a lot of content around that, and that will run, , in

Robert: 00:20:29

line with my podcast as well.

Robert: 00:20:31

So it's going to be a chance for us to.

Robert: 00:20:34

Ultimately push our podcast further, but also speak to more people.

Robert: 00:20:37

And you know, maybe people would come onto the podcast can then

Robert: 00:20:40

jump into a LinkedIn audio room.

Robert: 00:20:41

We can do a Q and a with that guest and our fans can have access to them to come

Robert: 00:20:45

up and ask questions of that particular guest who had listened to that episode.

Robert: 00:20:48

So there's lots of opportunities within that.

Dimple: 00:20:50

Yeah, definitely.

Dimple: 00:20:52

And with all the features of LinkedIn, right.

Dimple: 00:20:54

I want to go back to talking a little bit more about the live stream feature.

Dimple: 00:20:59

is that a feature that, you know, you've used or you are using it

Dimple: 00:21:03

in conjunction with LinkedIn audio rooms and also for the audience?

Dimple: 00:21:08

Robert, can you share if they have access to.

Dimple: 00:21:11

The live stream feature as well are how do they get access to it?

Dimple: 00:21:15

If you can talk about that as well.

Robert: 00:21:17

Yeah.

Robert: 00:21:17

I think if you have your creator mode on, you should now have access to LinkedIn

Robert: 00:21:21

live, which will enable you to do video.

Robert: 00:21:24

And this used to be really hard to get access to.

Robert: 00:21:27

And again, that's just, I mean, you'd have to fill out application forms.

Robert: 00:21:30

You'd never hit that from LinkedIn.

Robert: 00:21:32

It would just go into a dark hole.

Robert: 00:21:34

So the fact that they've given that.

Robert: 00:21:36

People cause they know they've seen the rise of YouTubers.

Robert: 00:21:38

They've seen the rise of all of these video platform.

Robert: 00:21:41

They've seen what's happening.

Robert: 00:21:42

They have to react, they have to react.

Robert: 00:21:44

So, one thing you could potentially do is you could do a LinkedIn art live

Robert: 00:21:48

video, and then you could push people into an audio room, maybe for some, some

Robert: 00:21:51

one-on-one or a smaller condensed circuit and have some interactive discussions

Robert: 00:21:55

where people can come up onto the stage and talk to you because the something is.

Robert: 00:22:00

The authentic voice and building relationships with the voice, every

Robert: 00:22:03

connection or every follower or anyone that I know if I've spoken with them

Robert: 00:22:08

within a LinkedIn or a clubhouse or an audio focus room, I already have a

Robert: 00:22:13

better relationship with them somehow.

Robert: 00:22:15

So there's something definitely in the power of voice.

Robert: 00:22:18

And I think that's definitely something we can all capitalize on

Robert: 00:22:21

because how many of us, how many S so many followers that we have so many

Robert: 00:22:24

connections on LinkedIn, I see this as a way I can really warm up my own.

Robert: 00:22:28

Yeah, absolutely.

Robert: 00:22:29

And I mean, for you being a legal recruiter, it's so ideal.

Robert: 00:22:34

It's so perfect.

Robert: 00:22:35

Right.

Robert: 00:22:36

But let's talk about for someone who's not in corporate America.

Robert: 00:22:39

Let's talk about how other people can use it.

Robert: 00:22:42

Maybe people who are entrepreneurs, maybe their influencer, Instagram,

Robert: 00:22:47

things like that, how can they utilize LinkedIn so that it does benefit them.

Robert: 00:22:52

And it helps them grow their personal brand as well.

Robert: 00:22:55

Well, I think the reality is there's, so I just think now's the time

Robert: 00:22:58

to start because LinkedIn is really growing and going to grow even more.

Robert: 00:23:02

So, so if you start producing content and getting known while maybe you

Robert: 00:23:06

don't have access to host rooms, people are going to know you as top of mind

Robert: 00:23:10

when you start to host rooms, because they're going to relate it to your

Robert: 00:23:12

content and want to be in your rooms.

Robert: 00:23:14

Yeah, content is king.

Robert: 00:23:16

I mean, content creation is so key and essential to the success of a business.

Robert: 00:23:20

And I think that a lot of businesses are failing to create content

Robert: 00:23:24

or they're failing to create the right kind of content because

Robert: 00:23:27

they're just putting a post.

Robert: 00:23:29

You know, on Instagram with a photo are maybe even a mini video with

Robert: 00:23:33

content, but it's not the only type of content you should be creating.

Robert: 00:23:38

I also believe that business owners and thought leaders and, companies

Robert: 00:23:42

and executives and influencers, I think everybody should be creating content

Robert: 00:23:47

in the form of articles and blogs.

Robert: 00:23:50

And the reason that they should be doing that is because it's really good for.

Robert: 00:23:55

Search engine optimization, SEO, which means that you get

Robert: 00:23:59

to rank on page one of Google.

Robert: 00:24:01

So if you can write your articles strategically to get them to rank,

Robert: 00:24:05

that's really, really powerful.

Robert: 00:24:08

And from what I've heard, Robert would LinkedIn the articles on LinkedIn.

Robert: 00:24:12

They really are positioned to land on page one of Google organic.

Robert: 00:24:18

And, you know, I don't know if you've heard a lot about that, but if you

Robert: 00:24:21

can speak to that and also speak to the fact of, you've created article.

Robert: 00:24:26

And I also want to highlight the fact that every platform that people use,

Robert: 00:24:31

whether it's Instagram or LinkedIn or Facebook, I think that a lot

Robert: 00:24:35

of the platforms will reward you for utilizing all of the features.

Robert: 00:24:40

And I think that when they do have.

Robert: 00:24:43

Test in the future.

Robert: 00:24:44

They usually roll them out to people that are obviously more active on the

Robert: 00:24:48

platforms, rather than not active.

Robert: 00:24:51

For example, Robert got chosen because he is very active on LinkedIn and

Robert: 00:24:57

that's part of the reason why he got picked, because if he wasn't

Robert: 00:25:00

active, they don't really feel like he would make a good beta tester.

Robert: 00:25:05

And because they know that they're watching everything behind the

Robert: 00:25:09

scenes and they have analytics.

Robert: 00:25:11

So they know that every time a new feature comes out okay.

Robert: 00:25:15

That Robert's using that feature.

Robert: 00:25:17

Right.

Robert: 00:25:18

So they're more likely to say, we want Robert to beta test this because

Robert: 00:25:22

they know that whenever they roll out something new, he's not just going

Robert: 00:25:26

to use it one time and that's it.

Robert: 00:25:27

He's going to be an active, engaged participant.

Robert: 00:25:31

In the game of being a content creator and being a content creator also means

Robert: 00:25:36

being consistent and staying consistent.

Robert: 00:25:40

Consistency is key when it comes to creating content.

Robert: 00:25:43

But give us a quick overview of the newsletters

Robert: 00:25:47

So let's talk a little bit more about that because I know that our audience

Robert: 00:25:51

may not know about that feature as well,

Robert: 00:25:53

and I'd love for them to leave this episode and start embracing LinkedIn.

Robert: 00:25:57

Yeah.

Robert: 00:25:58

So you've raised a really good point about the newsletter.

Robert: 00:26:01

So what's really good about the newsletter.

Robert: 00:26:03

Again, you need to have you create a moat.

Robert: 00:26:05

, Um,

Robert: 00:26:06

if you don't know how to do that, go to your profile.

Robert: 00:26:08

And then under the featured section, there'll just be a

Robert: 00:26:11

button that says create a mode.

Robert: 00:26:13

You should just be able to push that to turn that on.

Robert: 00:26:16

Okay.

Robert: 00:26:17

With the newsletter.

Robert: 00:26:18

What's good about it.

Robert: 00:26:20

You can get into your followers and connections in boxes.

Robert: 00:26:23

Imagine you have, even if you only have 200 followers or you have 2000

Robert: 00:26:28

followers or you have 2000 connections, whatever it might be once you, if

Robert: 00:26:33

they subscribe to your newsletter, once you send it out on LinkedIn.

Robert: 00:26:37

You're gonna be able to get onto that inboxes every week or every

Robert: 00:26:40

month that you release a news.

Robert: 00:26:42

My tip would be, do not just try and start a newsletter straight away and release

Robert: 00:26:47

it because people are probably going to decline it unless the newsletter is so

Robert: 00:26:50

thought provoking people want to read from people they know, like, and trust to

Robert: 00:26:54

start producing content, get known, get the community, and then announce you're

Robert: 00:26:58

going to be releasing your newsletter.

Robert: 00:27:00

And then more likely people are going to subscribe to it because at the moment

Robert: 00:27:03

there's been a mass kind of onboarding of newsletters, newsletters, newsletters.

Robert: 00:27:07

So to stand out, you need to give people a reason to why they're going to want

Robert: 00:27:10

to read your, your newsletter, but yet super, super believe in terms of,

Robert: 00:27:15

, utilizing that feature because you can get into inboxes, which is pretty cool.

Robert: 00:27:19

Nice.

Robert: 00:27:20

Yeah.

Robert: 00:27:20

Getting into an inbox.

Robert: 00:27:22

I mean, that's gold and gold and gold.

Robert: 00:27:25

That is golden.

Robert: 00:27:27

So the newsletter, Robert, you said something about that,

Robert: 00:27:30

that they may decline it.

Robert: 00:27:32

What did you mean.

Robert: 00:27:33

So when you decide to, set up a newsletter, then you can

Robert: 00:27:38

share that with your connections.

Robert: 00:27:40

And so there's the option for them to subscribe.

Robert: 00:27:42

They have to subscribe to it for then for it to hit their inbox.

Robert: 00:27:45

But some of them may not choose to subscribe to it if it's not.

Robert: 00:27:50

If of interest to them, or if you don't, they don't really know you.

Robert: 00:27:54

So a biggest tip would be if you start producing content or communicating

Robert: 00:27:58

and contributing and speaking to your audience, , they're more likely to

Robert: 00:28:02

probably once sign up to your newsletter.

Robert: 00:28:03

Cause they already know you.

Robert: 00:28:04

They like you.

Robert: 00:28:05

They like the sound of your content.

Robert: 00:28:06

So they're going to want to want to have more so you could definitely

Robert: 00:28:09

try for right from the start and get on there and start a newsletter.

Robert: 00:28:12

But I would just say warm up the audience first and you're more likely to get a

Robert: 00:28:15

higher conversion rate of a subject.

Robert: 00:28:17

Absolutely.

Robert: 00:28:18

I agree with you.

Robert: 00:28:20

That makes sense.

Robert: 00:28:21

And when you think about it, you know, you should be producing

Robert: 00:28:25

content on an ongoing basis.

Robert: 00:28:28

What type of content in your opinion does well on LinkedIn, Robert, and also what

Robert: 00:28:32

type of content do you personally enjoy?

Robert: 00:28:35

Yeah, I think content that does well, , there's

Robert: 00:28:38

sort of the 20, 20, 60 rules.

Robert: 00:28:41

So 20%, , personal about you.

Robert: 00:28:46

Storytelling, 20% selling your products and services, but in a cute way.

Robert: 00:28:52

And then 60% value just value to the community.

Robert: 00:28:56

, you know, offering thought leadership.

Robert: 00:28:57

So through myself, it would be my podcasting episodes, having guests on

Robert: 00:29:01

sharing insights, industry news trends.

Robert: 00:29:05

Updates what's going on.

Robert: 00:29:07

And then, Hey, by the way, it's been a long week.

Robert: 00:29:09

Maybe it's been a good week.

Robert: 00:29:10

Maybe it's bad week.

Robert: 00:29:11

Here's me with my dog going up some lunch and then maybe there's

Robert: 00:29:15

something, , just saying, Hey, we've now got a master class coming up.

Robert: 00:29:18

What we're going to be teaching you X, Y, and Z.

Robert: 00:29:20

So I think if you adapt that process is pretty good.

Robert: 00:29:23

And people like to, you know, video does do well on LinkedIn.

Robert: 00:29:26

, but also they, they lengthen the number of characters now.

Robert: 00:29:29

So some people quite like long form text.

Robert: 00:29:31

So then, you know, the whole post, a point of posting,

Robert: 00:29:34

ideally they sell, make tenders.

Robert: 00:29:35

You want people to hit the, see more button, so you need a good hook.

Robert: 00:29:39

If you've got a good hook line, it's more likely to get people to see more

Robert: 00:29:42

and then read the rest of the post.

Robert: 00:29:44

Push the algorithm.

Robert: 00:29:45

So it'll open up and you should hope to get more views.

Robert: 00:29:47

, so those types of things do well.

Robert: 00:29:50

, infographics do very well as well on the platform, as well

Robert: 00:29:53

as, , audio for audio gram way forms.

Robert: 00:29:55

They also do pretty cool.

Robert: 00:29:57

So it's pretty accepting of all and PDF documents because you

Robert: 00:30:00

can slide, show them across.

Robert: 00:30:01

So again, if it's good content, people will stop and stop.

Dimple: 00:30:05

Okay.

Dimple: 00:30:06

Well, I want to ask you about the audio grams part, because I've heard in general

Dimple: 00:30:11

that audio grams don't really do well.

Dimple: 00:30:14

So I usually don't make many of them because I feel like it would be more

Dimple: 00:30:19

productive to make different posts.

Dimple: 00:30:21

Right.

Dimple: 00:30:22

So when you say that they do well, are you talking about

Dimple: 00:30:26

audio grams from your podcast?

Dimple: 00:30:28

And have you tried using them on platforms like Facebook and Instagram

Dimple: 00:30:32

and do they not work as well?

Dimple: 00:30:34

Or do they work better on, on LinkedIn?

Dimple: 00:30:36

Give us a little bit more insight on that.

Robert: 00:30:38

What are you going to on video or what have you, the key thing

Robert: 00:30:41

is you need the subtitles, right?

Robert: 00:30:43

You need the subtitles on there because most people probably won't have the sound

Robert: 00:30:46

on or they'll be at work or they're just looking, you know, whatever it might be.

Robert: 00:30:50

So you definitely want to make sure that you have, , all the texts on there.

Robert: 00:30:54

And yeah, I've found with our audiograms that we've done very, very well.

Robert: 00:30:58

, and I've also found.

Robert: 00:31:00

Our video content to do very well.

Robert: 00:31:03

I could do one post.

Robert: 00:31:04

That's a still graphic and I can do one post.

Robert: 00:31:07

That's got a video.

Robert: 00:31:08

The one with the video would always do better, but that's not

Robert: 00:31:10

to say it won't change over time.

Robert: 00:31:11

It's just that I know that preferring, cause I think LinkedIn are also going

Robert: 00:31:14

to be moving into short term short form.

Robert: 00:31:16

And I think that also with that desktop version of audio, that's also going to

Robert: 00:31:20

have a video element because there's other platforms like entre that, you

Robert: 00:31:22

know, for, we can immediately get video access straight away, in terms

Robert: 00:31:25

of, from a desktop to be on these social networking audio platforms.

Robert: 00:31:29

Yeah, that's interesting.

Robert: 00:31:31

I was just going to ask you that Robert you've read my mind Robert,

Robert: 00:31:34

do you think they're going to be coming up with short form video content like

Robert: 00:31:37

reels because, you know, we never thought that Facebook would come out

Robert: 00:31:42

with reels and now Facebook has reels and I'm seeing reels all over Facebook.

Robert: 00:31:47

And guess what type of reels?

Robert: 00:31:49

I see, guess what?

Robert: 00:31:50

I see.

Robert: 00:31:50

Robert

Robert: 00:31:51

, Puppies and kittens.

Robert: 00:31:53

And that, yeah, there's, yeah.

Robert: 00:31:54

So I watched one or two reels on faces.

Robert: 00:31:58

And they were puppies and kittens, and it's decided that that's

Robert: 00:32:02

the kind of content I like.

Robert: 00:32:04

So now whenever I go on there, that's what it shows me.

Robert: 00:32:08

And it would be a game changer if they had reels for LinkedIn too.

Robert: 00:32:12

I think that could really blow up.

Robert: 00:32:13

Yeah.

Robert: 00:32:14

And I think what's interesting about the LinkedIn audience.

Robert: 00:32:18

If it works correctly because I agree that video and that humanization, but it's also

Robert: 00:32:23

a chance for the corporates to bring the C-suites in, to really humanize the brand.

Robert: 00:32:27

imagine listening to the CEO of I don't know, Honda, the CEO of these big brands,

Robert: 00:32:32

and then throw, actually come on and show some thought leadership and actually how.

Robert: 00:32:36

They were just a young little boy, girl growing up and how they got

Robert: 00:32:40

to become the CEO of, you know, all of those sort of inspiring stories

Robert: 00:32:44

and storytelling from corporates.

Robert: 00:32:46

Not only is it going to help their personal brands of those individuals, but

Robert: 00:32:49

those business brands are probably going to help attract a lot of, a lot of talent.

Robert: 00:32:53

So I see as a real opportunity.

Robert: 00:32:55

For us to get access to the C-suite the hidden C-suite network,

Robert: 00:32:58

because that's really where they're heading out on LinkedIn.

Robert: 00:33:01

, and so there's a real, real opportunity for all of us to learn

Robert: 00:33:04

network, get access to these people.

Robert: 00:33:06

I think that would be so powerful.

Robert: 00:33:07

And I think that's even going to draw in more of an audience, right.

Robert: 00:33:11

Coming to LinkedIn and utilizing the platform.

Robert: 00:33:13

So one of the trends that I'm seeing with social audio is that.

Robert: 00:33:17

You know, a lot of the people that did not really use LinkedIn before, I'm

Robert: 00:33:23

noticing that they're now gravitating, from clubhouse and also coming over to

Robert: 00:33:27

LinkedIn, to social audio, to these beta rooms that for example, you're hosting

Robert: 00:33:33

even me, like, I guess I'm guilty.

Robert: 00:33:35

Like I didn't really use LinkedIn for many years unless I needed it.

Robert: 00:33:39

Uh, job search or something, but you know, you keep telling me Robert, you're

Robert: 00:33:43

like, oh, dimple, you should use it.

Robert: 00:33:45

And I'm like later, later, Robert, I don't have time.

Robert: 00:33:49

And I guess I have to say Robert you've convinced me a little bit, especially

Robert: 00:33:53

because I am a lover of social audio.

Robert: 00:33:57

And I think that social audio is going to be.

Robert: 00:33:59

You know, the greatest thing ever, as far as like for LinkedIn.

Robert: 00:34:03

And I think, especially during the pandemic at a time when we're

Robert: 00:34:07

not traveling as much as we can, we're not going to conferences

Robert: 00:34:11

as we used to in the past.

Robert: 00:34:13

And even if we were going to conferences like back in the day, I have to say

Robert: 00:34:17

that with social audio, it's really different because you get to meet people.

Robert: 00:34:23

On social audio that you would never meet in real life.

Robert: 00:34:26

And it's really enabled us to build meaningful connections with

Robert: 00:34:31

people from all over the world, because Robert I'm in the United

Robert: 00:34:34

States right now, you're in the UK.

Robert: 00:34:37

We probably would have never met if it wasn't for social audio.

Robert: 00:34:41

And then we have friends like Shereen she's in Canada.

Robert: 00:34:44

Then we have other friends that are in Australia.

Robert: 00:34:47

And I think that's amazing because.

Robert: 00:34:49

We are meeting people worldwide.

Robert: 00:34:52

And even if he went to 25 conferences in one year, I can guarantee that

Robert: 00:34:57

we probably would not have even met.

Robert: 00:34:59

And I think that's really the beauty of it.

Robert: 00:35:01

And for people that are coming in now to social audio, what would you say to

Robert: 00:35:06

someone who's a little bit hesitant?

Robert: 00:35:09

Because here's what I'm thinking.

Robert: 00:35:11

I'm thinking that a lot of people on LinkedIn.

Robert: 00:35:14

Because the majority of them are not necessarily on clubhouse.

Robert: 00:35:18

Right.

Robert: 00:35:18

I think they're more corporate people.

Robert: 00:35:20

They're at work all day.

Robert: 00:35:22

They don't have time to be sitting on social audio because

Robert: 00:35:25

they're at an office environment.

Robert: 00:35:26

They're in meetings, they're around other people and they're not working from home.

Robert: 00:35:31

But I think what would be interesting is that Robert, once LinkedIn audio

Robert: 00:35:35

opens up to more of the public

Robert: 00:35:38

it's going to be interesting to see what content creators from LinkedIn exclusively

Robert: 00:35:42

are stepping up to be creators in terms of social audio and not exclusively.

Robert: 00:35:49

The people that are on clubhouse and, and wisdom and the other

Robert: 00:35:52

social audio apps that came prior.

Robert: 00:35:54

But I think it'll be interesting to see what, you know, specifically the LinkedIn.

Robert: 00:35:59

User is going to crate.

Robert: 00:36:01

And I think that's going to be really cool because it's going to be revolutionary and

Robert: 00:36:06

we're going to see this whole new plethora of people that are going to be amazing

Robert: 00:36:11

creators that we probably never heard of.

Robert: 00:36:14

But that doesn't mean that they're not amazing.

Robert: 00:36:16

Right.

Robert: 00:36:17

They're so amazing.

Robert: 00:36:19

And I think that's going to be a really cool thing because when people

Robert: 00:36:22

like you and people like me, we can collaborate with even these people.

Robert: 00:36:27

And then we can expand into their network because LinkedIn is all about the network.

Robert: 00:36:32

It's all about that.

Robert: 00:36:33

One degree of separation, the two degrees of separation, it's all

Robert: 00:36:37

about who you're connected to.

Robert: 00:36:39

And I think there's a lot of power in that, and it's not just for

Robert: 00:36:42

finding a job or job connections.

Robert: 00:36:44

And I think that's the confusion.

Robert: 00:36:47

I think that's why people shy away from it.

Robert: 00:36:49

Cause they're like, well, I don't need a job right now, so why should I use it?

Robert: 00:36:53

But I think it's way more than a platform to find a job.

Robert: 00:36:56

Right.

Robert: 00:36:57

So Robert, speak to us a little bit about that.

Robert: 00:37:01

Yeah.

Robert: 00:37:01

It is way more than just, just a job.

Robert: 00:37:03

And again, I would never have thought LinkedIn would have even had a,

Robert: 00:37:06

like, Yeah, you've got to think LinkedIn never had anything like that.

Robert: 00:37:10

It was never designed to be that sort of platform.

Robert: 00:37:13

So it's evolved like most things evolve over time.

Robert: 00:37:17

I mean, we take Amazon as a business and journey where they've got to today.

Robert: 00:37:20

It was nothing like what they first started simply with these platforms.

Robert: 00:37:23

And LinkedIn is very aware, particularly when Microsoft got involved and taken

Robert: 00:37:27

over, they want to be very much in and amongst it, when it comes to

Robert: 00:37:31

not only servicing the professional.

Robert: 00:37:33

Networks, but also being like, yeah, Hey, we can be creators.

Robert: 00:37:37

You know, the corporate world isn't as tough as it used to be.

Robert: 00:37:39

We want to give people the tools to actually create community.

Robert: 00:37:43

And I think LinkedIn is one of the best places to create a community within

Robert: 00:37:46

your niche that you're most effective.

Robert: 00:37:48

In, because of the number of people there, because it's an established

Robert: 00:37:52

platform because there's verified experts and look, there's less about

Robert: 00:37:56

the followers because, you know, ultimately you could have someone who's

Robert: 00:37:59

got only a few hundred followers, but they're a thought leader in their field.

Robert: 00:38:02

Maybe they haven't been on social media before.

Robert: 00:38:04

Maybe they haven't been in social audio, but getting them into the room

Robert: 00:38:07

that hidden creator, if you like, that's never embraced it, but making it

Robert: 00:38:11

friction-free for people to jump on the mic and share their knowledge and wisdom.

Robert: 00:38:15

That's going to be so exciting because people are going to be hungry for

Robert: 00:38:18

that content and really keen to do it.

Robert: 00:38:20

And so I think there's going to prize out a lot of the hidden exceptional talent

Robert: 00:38:24

on LinkedIn, and that's what people are going to be going to the platform

Robert: 00:38:27

for, because they're gonna be wanting, hearing from these other very educated

Robert: 00:38:30

or inspiring stories and these people and how they've got to, where they've got

Robert: 00:38:33

to or how they become an entrepreneur.

Robert: 00:38:35

Got funding for the, whatever.

Robert: 00:38:37

It may be angel investing, VC, how they did it, or how someone actually became

Robert: 00:38:41

the top of the field or how someone's trying to disrupt a marketplace.

Robert: 00:38:45

And maybe why they're going so wrong right now.

Robert: 00:38:46

And people could help them.

Robert: 00:38:47

Who've got experience elsewhere.

Robert: 00:38:48

So yeah, I'm going to be doing a lot of kind of interviews with people around

Robert: 00:38:52

careers and career success and careers failures and how they kind of the

Robert: 00:38:56

mindset and all of that good stuff.

Robert: 00:38:57

Cause that's super, super important.

Robert: 00:38:58

But yeah, I think getting that unhidden talent and getting the dormant

Robert: 00:39:01

user out could be far easier with.

Robert: 00:39:04

You're just reading my mind today.

Robert: 00:39:06

Aren't you?

Robert: 00:39:07

Because I was going to say, Hey, Robert, are you going

Robert: 00:39:10

to interview people on there?

Robert: 00:39:12

And then maybe repurpose it for the pod.

Robert: 00:39:14

Yeah, absolutely.

Robert: 00:39:15

Yeah, and we all know, we know repurposing, because it's hard to

Robert: 00:39:18

leverage social audio right now.

Robert: 00:39:19

So, you know, we all know of platforms like auto.ai, where you can

Robert: 00:39:23

have the whole, audio transcribed.

Robert: 00:39:25

You can then flip that into an article.

Robert: 00:39:27

You can put that into your newsletter.

Robert: 00:39:28

You can take some quotations and put that into a guest, the quotation

Robert: 00:39:32

graphic you can do all sorts with that.

Robert: 00:39:34

You can.

Robert: 00:39:35

An animated infographic and have that go across as multiple things you could do

Robert: 00:39:38

with that source of content to repurpose.

Robert: 00:39:41

So even if you did one LinkedIn audio, our room, you could probably do.

Robert: 00:39:46

Three months of six months of content, like repurpose from that particular

Robert: 00:39:50

discussion, particularly we have keynote speakers that come on and educate and

Robert: 00:39:54

then you can get into their communities.

Robert: 00:39:55

You know, if they've got big followings as well, you can credit them, you can

Robert: 00:39:58

endorse them and then you're gonna be able to hijack those audiences.

Robert: 00:40:01

So there's so many things you can do from a creator perspective to

Robert: 00:40:04

really sort of maximize your time.

Robert: 00:40:06

Yeah, I love that Robert, because it's all about maximizing your

Robert: 00:40:09

time and being very strategic and intentional with your marketing.

Robert: 00:40:13

And I think that if you can take content and you can repurpose it in so many ways,

Robert: 00:40:18

that is very powerful and, you know, personally, I am a huge fan of otter.ai.

Robert: 00:40:23

I had Simon law on my podcast, multiple times, and I will link those episodes

Robert: 00:40:29

in the show notes as well for the audience, but I use otter.ai every day.

Robert: 00:40:34

And I even use it in creative ways where sometimes if a client has a

Robert: 00:40:39

question about something or maybe I'm helping them, make revisions to

Robert: 00:40:43

their book cover and they want to know what revisions that they should.

Robert: 00:40:47

And I think to myself, it's going to take me a long time to type everything up.

Robert: 00:40:51

And I'm just going to record myself, speaking in Otter and send them

Robert: 00:40:58

this audio message with a link that they click on and they can see

Robert: 00:41:01

the text in words, if they want.

Robert: 00:41:03

And they can also listen to the audio.

Robert: 00:41:06

And now I've started to do that a lot.

Robert: 00:41:08

And I think that clients love that as well, because they can relisten to.

Robert: 00:41:13

The explanation, like if I'm explaining how to do something,

Robert: 00:41:17

it makes it super easy for them.

Robert: 00:41:19

So I love that.

Robert: 00:41:21

And talking about repurposing content, let's say that I interviewed

Robert: 00:41:25

someone for my podcasts, right?

Robert: 00:41:27

And I can take that podcast episode.

Robert: 00:41:29

For example, there's one that I was working on and I was able to find

Robert: 00:41:34

like seven amazing clips that I plan on repurposing and using for

Robert: 00:41:38

Instagram reels and for tic talk.

Robert: 00:41:40

And I'm going to take those seven clips or so, and I'm going

Robert: 00:41:43

to turn them into a video then.

Robert: 00:41:45

They can also go on their YouTube channel as well.

Robert: 00:41:48

And I can create one video out of that and I can also create

Robert: 00:41:52

some Instagram carousel posts.

Robert: 00:41:54

I can create some quote cards, all of that.

Robert: 00:41:56

And that's all from 1 45 minute interview.

Robert: 00:41:59

Right.

Robert: 00:42:00

And I think that is so powerful.

Robert: 00:42:02

And it's also being efficient with your time.

Robert: 00:42:05

And I think a lot of people, Robert, you know, because you and I are both podcasts.

Robert: 00:42:10

They have a podcast, but I don't think that they are fully leveraging the power

Robert: 00:42:15

of podcasting because the thing that they fail to do is they don't have a

Robert: 00:42:20

marketing strategy around their podcast.

Robert: 00:42:22

And I think it's really important to have a marketing strategy around

Robert: 00:42:26

social audio around your podcast, around even all of the different social

Robert: 00:42:31

media platforms that you're using.

Robert: 00:42:33

And I think that everything that we do for our business, it has to be intentional.

Robert: 00:42:38

So even when you're doing your rooms, like you're doing it with an intention, right.

Robert: 00:42:43

Yeah.

Robert: 00:42:44

And you bring on amazing guest and you're going to capture

Robert: 00:42:47

that, you're going to record it.

Robert: 00:42:48

You're going to repurpose it.

Robert: 00:42:50

And I think that's very, very intelligent.

Robert: 00:42:52

I think that's the way that everyone should be thinking about,

Robert: 00:42:55

creating content in that way.

Robert: 00:42:58

And as content creators, It is our job to tell people that they should

Robert: 00:43:03

be spending time on social audio, but they should be doing it intentionally

Robert: 00:43:09

because I see a lot of people spending hours and hours and hours, but they're

Robert: 00:43:13

not really building an email list.

Robert: 00:43:16

They're not repurposing any of the content.

Robert: 00:43:18

They're not recording the content for their own purpose.

Robert: 00:43:21

And I think that they're missing out because.

Robert: 00:43:23

There are some rooms.

Robert: 00:43:24

I remember, you know, back in the day, Robert, when you

Robert: 00:43:27

and I had clubhouse, right?

Robert: 00:43:30

When you and I hosted clubhouse rooms together, and back then

Robert: 00:43:33

they didn't have replays.

Robert: 00:43:35

We didn't have otter.ai.

Robert: 00:43:37

Or we didn't know about it maybe, but, you know, and I was just thinking,

Robert: 00:43:42

remember all the rooms that we did with the four Musketeers, right.

Robert: 00:43:45

Imagine if we had recorded.

Robert: 00:43:47

All of those rooms and that content, we would have so much content that we

Robert: 00:43:51

could utilize and repurpose for our marketing and for, different platforms.

Robert: 00:43:58

And that would have been such a good way to repurpose the time

Robert: 00:44:02

investment that we're putting in.

Robert: 00:44:04

So with LinkedIn audio, with the social rooms, I think it's

Robert: 00:44:08

definitely capturing those chemo.

Robert: 00:44:10

Those key quotes and turning them into social media quotes and tagging

Robert: 00:44:15

that person, and then taking that content, putting it on LinkedIn and

Robert: 00:44:20

also sharing it on other platforms.

Robert: 00:44:22

Right.

Robert: 00:44:23

And speaking of that, let's talk a little bit about the rooms that you're

Robert: 00:44:27

going to be creating on LinkedIn audio.

Robert: 00:44:29

How can the audience find out about those rooms

Robert: 00:44:32

this is what I'm going to suggest, and then I'll let you chime in

Robert: 00:44:35

follow Robert on Lincoln.

Robert: 00:44:37

And I'm going to post his LinkedIn in the show notes and also connect with

Robert: 00:44:41

him on Instagram as well, because he's going to be posting links to the LinkedIn

Robert: 00:44:47

audio rooms on his Instagram stories.

Robert: 00:44:50

And from there you can click and you can send the link to your email

Robert: 00:44:54

and that's how you can access the rooms that he's hosting right now.

Robert: 00:44:56

So currently he does a Sunday town hall room.

Robert: 00:45:00

He does Thursday rooms, and I'm going to let Robert talk a little bit more about.

Robert: 00:45:05

Yeah.

Robert: 00:45:05

So one thing, if you connect with me, I am able to invite my connections

Robert: 00:45:12

to the room which I'm doing.

Robert: 00:45:13

So, if you follow and connect with me, then of course, the likelihood is I can

Robert: 00:45:17

be able to send you a direct invitation.

Robert: 00:45:19

The other thing you can do it's uh, there's no, Discoverability per se

Robert: 00:45:24

right now, but you can type into the main search bar because it's still

Robert: 00:45:27

invasive, LinkedIn audio event.

Robert: 00:45:30

And then you would click on the events tab and that would then tell you and

Robert: 00:45:33

show you which audio events we have live, or which ones are coming up.

Robert: 00:45:38

So it's not an, a particular audio right now that need to sort of Callum

Robert: 00:45:40

the feature out and work on that.

Robert: 00:45:42

But that's a way that at least you can add those and you can

Robert: 00:45:45

add them to your calendar and it has the link for you to join.

Robert: 00:45:48

Another feature of, uh, the LinkedIn audio is, does the pre live room.

Robert: 00:45:52

So if you just want it to get into the room 20 minutes early, or 10 minutes

Robert: 00:45:55

early, just see you there, you can jump in the room and then you're there.

Robert: 00:45:58

So you don't need to worry about just sort of having to go on live.

Robert: 00:46:00

And then as soon as the room starts, you will automatically

Robert: 00:46:03

get put into the, room.

Robert: 00:46:04

Any last thoughts?

Robert: 00:46:05

Robert on LinkedIn social audio?

Robert: 00:46:08

I think LinkedIn social audio is here to stay.

Robert: 00:46:11

I think a lot of platforms that have tested this.

Robert: 00:46:14

We'll not be around.

Robert: 00:46:16

And so I would encourage people if you're serious about networking

Robert: 00:46:20

your career meeting, right.

Robert: 00:46:23

And like-minded individuals and getting onto a platform

Robert: 00:46:26

that has changed significantly.

Robert: 00:46:28

And I think has a very exciting journey ahead.

Robert: 00:46:31

And one that is hopefully going to be pro collaboration.

Robert: 00:46:34

Then LinkedIn is one to, to, to check out.

Robert: 00:46:37

And I think there's a real drive for supporting.

Robert: 00:46:39

Creators.

Robert: 00:46:40

So I would just strongly urge you to give it a go and what's

Robert: 00:46:43

the worst that can happen.

Robert: 00:46:44

Yeah, absolutely.

Robert: 00:46:46

Just go out and do it and try it.

Robert: 00:46:49

And I think the first step is trying social media.

Robert: 00:46:52

It's about.

Robert: 00:46:53

Being in the audience and watching and observing and learning from

Robert: 00:46:57

other people that are the hosts and the ones that are running the rooms.

Robert: 00:47:01

And I think from doing that, you can gain a lot of knowledge just by being in

Robert: 00:47:04

the space, by watching and observing and even utilizing the different features

Robert: 00:47:10

and the buttons that are available on different social audio platforms.

Robert: 00:47:15

Like, knowing how to raise your hand and knowing.

Robert: 00:47:18

You know, LinkedIn, for example has emojis, which is a really

Robert: 00:47:21

cool feature that I love.

Robert: 00:47:23

And you can go test those out.

Robert: 00:47:25

And I think emojis are really nice because you know, people

Robert: 00:47:28

can react to what you're saying.

Robert: 00:47:29

So it gives you that confirmation that you're on the right track.

Robert: 00:47:33

And if you resonate with them, You know, it makes you feel good that they

Robert: 00:47:37

are giving you a thumbs up or they're giving you a hard, because that means

Robert: 00:47:41

that they really liked what you shared.

Robert: 00:47:43

So I do think that's a cool feature.

Robert: 00:47:45

But Robert, are there any new roll-ups that you're allowed to

Robert: 00:47:49

tell us about that LinkedIn might be making in the next couple of weeks in

Robert: 00:47:54

terms of new features or functions?

Robert: 00:47:57

I think one of the main ones that they're working on is the co-hosts.

Robert: 00:48:01

So on platforms such as like clubhouse, you can have, , host and a moderators

Robert: 00:48:06

that can help control the room.

Robert: 00:48:07

I think it's a lot of work for just one individual.

Robert: 00:48:10

So I think they're going to be working on cohost.

Robert: 00:48:12

I think they're definitely going to be working on a replace function.

Robert: 00:48:15

We can obviously repurpose that content.

Robert: 00:48:18

They're going to be working on general discoverability

Robert: 00:48:21

and the scheduling of rooms.

Robert: 00:48:23

So it doesn't affect people's algorithms as they post content, because as you

Robert: 00:48:26

currently have to schedule event, that means you then have to do a post.

Robert: 00:48:30

And most people who are familiar with LinkedIn, they don't like spamming.

Robert: 00:48:33

So they don't like your posting more than once a day.

Robert: 00:48:35

And once you do those LinkedIn events, it doesn't give you the.

Robert: 00:48:38

Perhaps a good video or good story or a good graphic would give you.

Robert: 00:48:42

So I think they're on the immediate roadmap and things that we've

Robert: 00:48:45

definitely been championing.

Robert: 00:48:47

, they're looking at kind of fixing some of the general glitches and just

Robert: 00:48:49

being able to switch between audio and desktop really, really easy.

Robert: 00:48:53

, so mobile and desktop easily.

Robert: 00:48:54

So yeah, I think that definitely working on it.

Robert: 00:48:57

, I think the 20 sick they've got some really exciting announcements, so, uh,

Robert: 00:49:01

Love it.

Robert: 00:49:02

This has been so amazing.

Robert: 00:49:03

Robert, I had so much fun talking to you about LinkedIn social audio rooms.

Robert: 00:49:08

And of course, , I love being in your rooms and we're going to be collaborating

Robert: 00:49:11

on some rooms together as well,

Robert: 00:49:13

so make sure that you guys are following me and Robert, on all of her social media

Robert: 00:49:18

handles that we're going to be putting in the show notes for you, Robert, it was

Robert: 00:49:21

such a pleasure to have you back on my podcast, you know, for the third time.

Robert: 00:49:26

And if you guys have not had a chance to check out Robert's show.

Robert: 00:49:31

Legally speaking podcasts, make sure you check it out because

Robert: 00:49:34

he's got the top rated podcast.

Robert: 00:49:36

It used to be.

Robert: 00:49:37

And the top two and a half percent, and I believe it's actually climbed even higher.

Robert: 00:49:42

So it's in the top one and a half percent rated podcasts globally.

Robert: 00:49:47

That goes to scribe, go check it out.

Robert: 00:49:49

And also don't forget to subscribe to the mesmerizing marketing podcast as well.

Robert: 00:49:53

So every time there's a new episode, you will be the first to know.

Robert: 00:49:56

This was so much fun and such a pleasure to have you back on my show.

Robert: 00:50:00

It's always a pleasure coming on your shows then pour,

Robert: 00:50:02

like you're such a kind person.

Robert: 00:50:04

I love what you're doing for your community.

Robert: 00:50:05

So yeah.

Robert: 00:50:06

I'm so, so excited.

Robert: 00:50:07

, and yeah, let's see where LinkedIn audio goes and looking forward to

Robert: 00:50:10

doing some runs with you on there too.

Robert: 00:50:11

Yeah, absolutely.

Robert: 00:50:13

Thank you so much, Robert.

Robert: 00:50:14

We'll see you later.

Dimple: 00:50:15

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Dimple: 00:50:18

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Dimple: 00:50:21

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Dimple: 00:50:27

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