Episode 43

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Published on:

1st Feb 2022

LinkedIn Rolls Out Social Audio Beta Similar to Clubhouse with LinkedIn Creator Robert Hanna

In episode 43 of the Mesmerizing Marketing™ Podcast: I interview LinkedIn creator Robert Hanna. Robert was one of the 200 LinkedIn audio beta testers that were chosen out of millions of people to beta test the new LinkedIn audio feature that is similar to Clubhouse.

Resources Mentioned on This Episode

To listen to other episodes that Robert Hanna was a guest on for the Mesmerizing Marketing™ podcast, download episode 19 and episode 7.

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Connect with Robert Hanna

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Transcript
Speaker:

Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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a top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hello, everyone.

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Welcome back.

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My mesmerizing marketing tribe today.

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I'm super excited to be here with my dear friend, Robert Hannah, who is the host of

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the legally speaking podcast and Robert and I go way back to our clubhouse days.

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But today we're going to be talking about LinkedIn because we have some exciting.

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Robert Hannah was chosen out of millions of creators on LinkedIn

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to be one of the few beta testers.

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There were only 200 that were chosen to be beta testers out of millions.

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So we're really excited to bring you this firsthand.

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And first of all, congratulations, my friend.

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Well-deserved.

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I know that you and I have had some conversations in the past about LinkedIn.

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And we talked about if they were to come out with social audio, that this

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is exactly what you wanted, and it's exactly what you've been waiting for.

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So, congratulations and I'm super excited for you.

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And go ahead and introduce yourself.

Robert:

Firstly dimple.

Robert:

Thank you so much for, for having me once again on your podcast, I'm a big fan of

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your work and I, I love what you do for your community and the value you bring.

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So it's a real pleasure.

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And honest be part of your show and yes, for those that are less

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familiar with myself, I am a legal recruitment business founder.

Robert:

I've been in the recruitment and career space for, for over a decade.

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As you very kindly mentioned in your introduction, I'm the super proud

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host of the legally speaking podcast.

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We've produced over 130 episodes air across 3000 cities across the globe.

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And as of 2022, broken to the top one and a half percent of Podcasts.

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Globally, and I'm also an active strategic advisor and investor in

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recruitment and legal businesses.

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And I'm also passionate, like our topic today about all things linked tin impulse.

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So as you say, I have been super excited and waiting for

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this special opportunity to go.

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I think the opportunity for us as creators could be.

Dimple:

Absolutely.

Dimple:

And, you know, for the audience, they may not know this, but Robert

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has been a recurring guest on the mesmerizing marketing podcast.

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So Robert has been on a couple of other episodes as well,

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episode seven and episode 19.

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So if you are a fan of Robert if you're not a fan, you're going to

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become one, go ahead and check out the links to those episodes in the

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show notes and download those as well.

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But today, We're really excited to have him here.

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And we're going to be talking about LinkedIn audio and you guys are getting an

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exclusive because right now, FYI LinkedIn audio is not available to everyone.

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There's only 200 people, probably in the entire world that have access

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to the beta program right now.

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And my dear friend, Robert is one of those people and I've had the

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opportunity to be in rooms with Robert and he's such an amazing host.

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And Robert does such a great job at making everyone feel so welcome.

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And this was even way before Lincoln.

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I mean, Robert, you were like that on clubhouse too.

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Right?

Dimple:

So first of all, let's rewind a little bit.

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Now, when did you first even get hint, you know, from the grapevine that they

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might be doing something like this, and then how did you find out about it?

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Did you get recruited for this?

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Was there an application process that you applied to?

Dimple:

Let's give the audience a little bit more about the Baxter.

Robert:

Yeah.

Robert:

Yeah.

Robert:

I mean, firstly, the whole concept of social audio was very new to me.

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I only.

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Found it as a thing through clubhouse.

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And that's how we formed a great friendship.

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And I've collaborated across many, many rooms across the, the

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marketing space, the legal space and where our paths intertwine.

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And I immediately thought there's no way these major platforms.

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Facebook Twitter, LinkedIn, gonna let these disruptors just

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have the whole playing field.

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There's just no way it was going to happen.

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So I remember you and I speaking vividly saying, I can't wait for LinkedIn to

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do something, but I think LinkedIn had been waiting patiently to see what a

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lot of these other apps have been doing.

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And we know a number of them have appeared over the last sort of 12 to 18 months.

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I think there's an excess of probably 80 that in entirety have been rolled out.

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So social audio is definitely here.

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, and so I really got the flavor for social audio and I thought it was

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a natural progression for me as an active podcast over the last

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two and a half years to think.

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Right.

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Okay.

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I feel confident in audio.

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I feel comfortable.

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I feel that's a great way to transition, not only for my podcast, but my

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personal brand and building community and serving that community in terms

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of how it happened with LinkedIn.

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, it wasn't really by blue.

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It has to be said, you know, I'm a regular content creator over on LinkedIn.

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So I have built a relationship with LinkedIn creator, community managers.

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So LinkedIn made a real conscientious play to recruit creative managers

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probably about 18 to 24 months ago because the platform wants to change.

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Stay or stuffy professional, just resumes focused site to actually understanding

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that, you know, there is something in the workplace for humans being humans,

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authentic content, storytelling, variations of different content.

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People expressing themselves.

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People showcasing, thought leadership, producing newsletters, articles, you

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know, the various forms of content and all helping inspire, educate, entertain,

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and, you know, bring communities together.

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And so these creative managers are really.

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Picking up creators within their niches.

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So I guess for people listening to this, that how you may get

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a shot for other releases on LinkedIn products moving forward.

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I think it's very important, firstly, to be actually active on the platform.

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And the reason I'm active on LinkedIn, my ideal customer avatar is on there.

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It's the largest population of my customers and potential

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clients and people I wish to know.

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On the platform.

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What's good about all these other new social audio apps, such as clubhouse.

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They're great, but they don't have the audience.

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LinkedIn has a goal of having 3 billion users within this decade.

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They're already up to 800 million users.

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So the opportunity to actually network and connect and warm up an

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existing audience that already have.

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It could be exponentially expedited through the power of

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audio and the power of voice.

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And I find that exceptionally, exceptionally exciting.

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So tip number one is stay in your lane.

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So not only beyond the platform and be active on the platform,

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but stay in your vertical.

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So for myself, I do a lot of content creation for the legal.

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Because I have a legal podcast, I have a legal talent solutions business.

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I run legal newsletters.

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I run the legal events, legal, personal branding, where you and I team up

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dim Paul and produce lots of content for lawyers on the marketing front.

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And so that's really, really important.

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And LinkedIn wants to have thought leaders within their vertical markets.

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You know, we always talk about generalists, seek clients,

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clients seek specialist.

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I think if.

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Specialized and focused.

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It's not about having the largest following and a million followers.

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I do not have over 1 million followers on LinkedIn by any stretch.

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I've got a significant number, but I have a very centralized, strong community

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linked to the topic of influence, which is all later to legal and career.

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So make sure that you're producing content and staying in your lane

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because they want people who are experts in that niche because they

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have an audience of 800 million.

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So there's a lot of subcategories they want to serve.

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Content creation.

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The other thing is LinkedIn has creator mode, which wasn't a feature they rolled

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out quite a while ago now, but a large percentage of people don't actually have

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it switched on what creates a mode is.

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It's an opportunity for you to have five hashtags linked to your pro.

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But what you most talk about.

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So you could be most discovered and they encourage you to use

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those hashtags with your posts.

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It gives you access to LinkedIn live.

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It gives you access to the LinkedIn newsletter feature, and it gives you

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more tools basically in your toolbox as a creator to reach more audience.

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So I would encourage people if you want to get access, particularly maybe to

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the next wave of release of LinkedIn audio, to turn on your creative.

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That would also help you.

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And the third point is to build relationships.

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So get on the platform, be consistent, stay in your lane.

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Absolutely all of those points.

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But the next thing is actually build relationships with these

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creators community managers, because do you know what LinkedIn

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is a professional networking site?

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So reaching out to people forming really.

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Fostering relationships, adding value.

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All of those things are going to help you get noticed.

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So you will get some insight scoop and some heads up on things that are happening

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in terms of the products and services.

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And that's exactly how I did it.

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I started, I got approached by a creative manager originally because I

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was producing vertical, heavy content and they wanted to connect with me.

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And then from.

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We have built a relationship and then I've got early access to the

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beta testing, which, you know, there's a unique opportunity here.

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And probably a once in a lifetime for me, in terms of social audio with,

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you know, only a few hundred out of a platform, as long as I approach it

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professionally and in the right manner and at the right content and serve the right

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audience, it's a real, real opportunity.

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But the other thing to do with social audio is you can not go.

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You cannot go alone.

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You have to collaborate with people you have to collaborate with.

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Right.

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And like-minded people like you, and I've already collaborated

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on LinkedIn audio didn't, but we'll continue to do lots more.

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And on other platforms, I think that's really important to recognize, to

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bring in people within your audiences and collaborate with them because

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there'll be a far better experience and you'll have a far better success

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in terms of building that community.

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And then obviously, hopefully getting clients and all the

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other things through it.

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So hopefully.

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Yeah, that was amazing.

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Robert.

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And you know, I have to agree with you.

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Collaboration and community are two things that are so important when it

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comes to just building relationships and also connecting with other people.

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And connecting with fans and followers and no matter what social

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media platform people are using.

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The concept is all the same.

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You have to be able to collaborate with other people.

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You need to build a community and you need to nurture that community.

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And you also need to grow that community and you need to invite more

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people in and you know, you're right.

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It's not something that you can do with.

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And I think the power of having multiple people come in and collaborate

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together where they can share, with each other's audiences and vice versa.

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I think that's really powerful.

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And there was a time, many years ago where I think a lot

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of people were very competitive.

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and I think now people are more into collaboration and I think people are

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even collaborating with their competition because I think they're realizing

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the power of what can be achieved when people collaborate together.

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And that's a beautiful thing.

Dimple:

right?

Robert:

Yeah.

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I think that they're realizing that collaboration over competition

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is the way to go because being competitive no longer works.

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I mean, maybe in corporate America, I've seen that a little.

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But then again, that model doesn't work and companies end up losing their

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talented employees and every employee that they retain in higher, it costs

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about $60,000 to train every new person.

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Right.

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Yeah.

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, So it is still important to really

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And, you know, Robert you've been really good at that.

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So I commend you for that.

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And when we talk about LinkedIn, I think a lot of people are

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so stuck on Instagram, right.

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Or they're so stuck on tick-tock and these other platforms, because

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maybe those platforms may be a little bit sexier, maybe a little

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bit hipper, a little bit cooler.

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And I know with the inception of social media apps, like clubhouse and wisdom and

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fireside and all these different apps,

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a lot of people have put LinkedIn to the back burner for many years.

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And I think, the way that they use LinkedIn is they only go on there.

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Like if they're looking for a job opportunity, are they think of it as a

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platform for, oh, I need a job right now.

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So I need a recruiter.

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I'm going to go on LinkedIn.

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But what they have to realize is it's actually much, much more than.

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And my question, Robert is what advice or feedback do you have for people

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who've never really used LinkedIn a lot, but what would you say about how it's

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changed throughout the years and why?

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It is a platform that every single business owner, entrepreneur corporate

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executive should be utilizing in 2020.

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I'm pretty good question to import, I think every social media

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platform or social audio platform definitely has a marketplace.

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What I would say for LinkedIn.

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, not only is it now encouraging and bringing on numbers of creators

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and trying to encourage people to be created for the corporates.

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You know, you've got the big C-suite corporates, you've got the big

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organizations that have been on that platform for many, many years.

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You have an opportunity to get in front of them with all of these

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features that LinkedIn is rolling out.

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So I think there's a real opportunity.

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All of us as early stage adopters to accept that the platform has changed.

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And the fact that LinkedIn has rolled out an audio feature just

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tells you the platform has changed.

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It's not just a stuffy place where you go for job, knowledge

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seekers are going there.

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They're looking for thought provoking content.

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They're looking for people that can educate them on particular topics.

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So it is becoming a home now.

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And also for breaking news and for all sorts of different things.

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So LinkedIn, the other added benefit is there's a level

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of verification and profile.

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I like to describe it as the platform.

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There's nowhere, really to hide.

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And I think that's really good kind of a verification and validation.

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And you and I both know dental from being on certain other social audio apps.

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A lot of people claim things and not necessarily there's

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any follow through with that.

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I think with LinkedIn, you know, people have a comfort that they can

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do their research, or they can see the profile, they can see what people

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have done and then they can come that know like, and trust factor.

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And I think LinkedIn as well, it's just humanizing the workplace.

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That's what they want to do.

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And so they're encouraging.

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They understand that I might be robbed the business owner, the

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executive, but I do have a dog.

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I do have a family.

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I do go for walks on a Sunday.

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You know, all of that is okay.

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So that's the human behind all of this business side and professionalism is

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changing and maybe it's okay that I don't have to wear a shirt and tie every day.

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Maybe it's okay that, I'm from my home office and my portrait

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and the back's on the salon.

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Like we're all people at the end of the day.

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And I think that's going to massively help the overall wellbeing.

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Of people as well.

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And I think first startup entrepreneurs, you know, you have an opportunity

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because there's everybody on there.

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And guess what to be on the platform is free to produce.

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Content is free to have the opportunity to say hello to an 800 million user database.

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Every day, every hour to have a virtual digital business card up to date by

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just having your profile, like you're missing a trick, not being on that.

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So that's my opinion on why I think LinkedIn has real, real

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opportunities for people to see.

Dimple:

You know what?

Dimple:

Yeah, I agree with you.

Dimple:

I think it's going to be a game changer when they launched

Dimple:

LinkedIn audio for everyone.

Dimple:

I really do.

Dimple:

And speaking of launching it to everyone, have they given you some

Dimple:

type of a timeframe or idea of when that's going to happen or how that

Dimple:

rollout is going to take place?

Dimple:

Robert

Robert:

Yeah.

Robert:

So I wouldn't say the product as it stands at the moment in terms of.

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Ah, the level of other social audio apps that are out there

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currently, but what's good.

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And why they have done the beta testing is because they wanted to actually

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take feedback from us as the creators, listen to us and actually implement.

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So.

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Actively listening to us.

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They've told us that there's going to be an update in features on the 26th of

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January, , which I don't know which will involve, but we've been feeding back to

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them on countless occasions on some of the functionality and things that need fixing.

Robert:

, I would suspect with people who have that creates a modes.

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On, they will get earlier access as part of the next release.

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They have said, I also run the creator's town hall every Sunday, which is at 7:00

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PM, UK, which I think is 2:00 PM Eastern.

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And, , I think it's about 11:00 AM Pacific.

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But they are also gonna be running their own special town halls where they're

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going to be updating and educating people on what they're implementing.

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So it's going to be exciting once they do that, because obviously through

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those town halls, they'll be telling us formal timelines, but I don't

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see in the short term, this being rolled out to everybody just because.

Robert:

Buggy.

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And I think, you know, if you rolled this feature out to the whole platform,

Robert:

it would be a poor user experience.

Robert:

And I think they still need to figure out where this sits and you know, why

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should people use LinkedIn ADI over at LinkedIn live, for example, you

Robert:

know, what are the benefits of that?

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How can that really push and benefit people?

Robert:

So it's exciting times, but I would say definitely at some point this

Robert:

year, it should have been rolled out completely because I think if they leave

Robert:

it past this year, it'll be too late.

Robert:

, but will it be in the next week or two?

Robert:

Definitely.

Robert:

Yeah, I think timing is so important too.

Robert:

And I think the sooner they can roll it out.

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I mean, I know it has to be systematic obviously, but if they roll it out

Robert:

sooner and they do it in batches where they don't roll it out to everyone,

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I think that's going to be good because then if there are glitches,

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you know, that can be worked out.

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If the system crashes, they can fix all of that.

Robert:

And I think that it definitely makes sense to do it in phases.

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but you know, I'm actually thinking that.

Robert:

It should have been around even like a year ago or two years ago.

Robert:

Right.

Robert:

But even when you think about it, Instagram is going to be launching

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social audio rooms, and that should have been done a while back.

Robert:

But I think what we're seeing is that a lot of the major social media

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platforms are realizing they need to have their own social audio platform.

Robert:

And I think that they really started to notice that after.

Robert:

You know, clubhouse came around, right.

Robert:

And then you and I, we started using clubhouse a little over a year ago and

Robert:

we were somewhat the early adopters.

Robert:

Although I will say there were some people that had access to an even

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three or four months before us.

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And those are the ones that have three times the followers that we do.

Robert:

But I think that when they saw, okay, a lot of people are spending

Robert:

their time on social audio apps, like clubhouse on wisdom and all of these

Robert:

different, new social audio apps.

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I think they realize that if they don't do this, they're going to be losing

Robert:

out on their audience and they're going to be losing out engagement.

Robert:

And obviously, all of these platforms have paid ads and their

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goal is to monetize and make.

Robert:

And the only way you're going to monetize is if you have more

Robert:

eyeballs on content, right?

Robert:

So with LinkedIn audio, you have hosted some amazing rooms.

Robert:

What are your thoughts in terms of where you want to take it?

Robert:

Like for you personally, what are some of your goals?

Robert:

What's your vision that you're developing for yourself for LinkedIn?

Robert:

Yeah, and I, I think, you know, LinkedIn is, is well

Robert:

set up for the space that I'm in.

Robert:

I want to be, you know, one of the prominent careers creating.

Robert:

Thought leaders on the platform.

Robert:

And I also want to ensure that I'm serving my direct community, which is legal.

Robert:

So I'm doing a two pillar approach is going to be a lot of content about

Robert:

broad careers that can help everybody.

Robert:

, so some of the things we've done thus far, or top 10, 12 skills for career

Robert:

success, we're going to be doing, 10 mistakes to avoid throughout your career.

Robert:

How to navigate the corporate ladder.

Robert:

All of these things, you know, how to switch up from employee to employer.

Robert:

, so lots of, sort of content related to that because everybody has a career.

Robert:

, more specifically, I'm going to be doing some really targeted rooms labeled

Robert:

to the, the legal industry and maybe how lawyers can exercise a social or.

Robert:

How lawyers can, , be educated on the emergence of legal tech, , what we

Robert:

need to be doing from diversity equity inclusion and giving people a voice

Robert:

to pushing for change mental health.

Robert:

So there'll be a lot of content around that, and that will run, , in

Robert:

line with my podcast as well.

Robert:

So it's going to be a chance for us to.

Robert:

Ultimately push our podcast further, but also speak to more people.

Robert:

And you know, maybe people would come onto the podcast can then

Robert:

jump into a LinkedIn audio room.

Robert:

We can do a Q and a with that guest and our fans can have access to them to come

Robert:

up and ask questions of that particular guest who had listened to that episode.

Robert:

So there's lots of opportunities within that.

Dimple:

Yeah, definitely.

Dimple:

And with all the features of LinkedIn, right.

Dimple:

I want to go back to talking a little bit more about the live stream feature.

Dimple:

is that a feature that, you know, you've used or you are using it

Dimple:

in conjunction with LinkedIn audio rooms and also for the audience?

Dimple:

Robert, can you share if they have access to.

Dimple:

The live stream feature as well are how do they get access to it?

Dimple:

If you can talk about that as well.

Robert:

Yeah.

Robert:

I think if you have your creator mode on, you should now have access to LinkedIn

Robert:

live, which will enable you to do video.

Robert:

And this used to be really hard to get access to.

Robert:

And again, that's just, I mean, you'd have to fill out application forms.

Robert:

You'd never hit that from LinkedIn.

Robert:

It would just go into a dark hole.

Robert:

So the fact that they've given that.

Robert:

People cause they know they've seen the rise of YouTubers.

Robert:

They've seen the rise of all of these video platform.

Robert:

They've seen what's happening.

Robert:

They have to react, they have to react.

Robert:

So, one thing you could potentially do is you could do a LinkedIn art live

Robert:

video, and then you could push people into an audio room, maybe for some, some

Robert:

one-on-one or a smaller condensed circuit and have some interactive discussions

Robert:

where people can come up onto the stage and talk to you because the something is.

Robert:

The authentic voice and building relationships with the voice, every

Robert:

connection or every follower or anyone that I know if I've spoken with them

Robert:

within a LinkedIn or a clubhouse or an audio focus room, I already have a

Robert:

better relationship with them somehow.

Robert:

So there's something definitely in the power of voice.

Robert:

And I think that's definitely something we can all capitalize on

Robert:

because how many of us, how many S so many followers that we have so many

Robert:

connections on LinkedIn, I see this as a way I can really warm up my own.

Robert:

Yeah, absolutely.

Robert:

And I mean, for you being a legal recruiter, it's so ideal.

Robert:

It's so perfect.

Robert:

Right.

Robert:

But let's talk about for someone who's not in corporate America.

Robert:

Let's talk about how other people can use it.

Robert:

Maybe people who are entrepreneurs, maybe their influencer, Instagram,

Robert:

things like that, how can they utilize LinkedIn so that it does benefit them.

Robert:

And it helps them grow their personal brand as well.

Robert:

Well, I think the reality is there's, so I just think now's the time

Robert:

to start because LinkedIn is really growing and going to grow even more.

Robert:

So, so if you start producing content and getting known while maybe you

Robert:

don't have access to host rooms, people are going to know you as top of mind

Robert:

when you start to host rooms, because they're going to relate it to your

Robert:

content and want to be in your rooms.

Robert:

Yeah, content is king.

Robert:

I mean, content creation is so key and essential to the success of a business.

Robert:

And I think that a lot of businesses are failing to create content

Robert:

or they're failing to create the right kind of content because

Robert:

they're just putting a post.

Robert:

You know, on Instagram with a photo are maybe even a mini video with

Robert:

content, but it's not the only type of content you should be creating.

Robert:

I also believe that business owners and thought leaders and, companies

Robert:

and executives and influencers, I think everybody should be creating content

Robert:

in the form of articles and blogs.

Robert:

And the reason that they should be doing that is because it's really good for.

Robert:

Search engine optimization, SEO, which means that you get

Robert:

to rank on page one of Google.

Robert:

So if you can write your articles strategically to get them to rank,

Robert:

that's really, really powerful.

Robert:

And from what I've heard, Robert would LinkedIn the articles on LinkedIn.

Robert:

They really are positioned to land on page one of Google organic.

Robert:

And, you know, I don't know if you've heard a lot about that, but if you

Robert:

can speak to that and also speak to the fact of, you've created article.

Robert:

And I also want to highlight the fact that every platform that people use,

Robert:

whether it's Instagram or LinkedIn or Facebook, I think that a lot

Robert:

of the platforms will reward you for utilizing all of the features.

Robert:

And I think that when they do have.

Robert:

Test in the future.

Robert:

They usually roll them out to people that are obviously more active on the

Robert:

platforms, rather than not active.

Robert:

For example, Robert got chosen because he is very active on LinkedIn and

Robert:

that's part of the reason why he got picked, because if he wasn't

Robert:

active, they don't really feel like he would make a good beta tester.

Robert:

And because they know that they're watching everything behind the

Robert:

scenes and they have analytics.

Robert:

So they know that every time a new feature comes out okay.

Robert:

That Robert's using that feature.

Robert:

Right.

Robert:

So they're more likely to say, we want Robert to beta test this because

Robert:

they know that whenever they roll out something new, he's not just going

Robert:

to use it one time and that's it.

Robert:

He's going to be an active, engaged participant.

Robert:

In the game of being a content creator and being a content creator also means

Robert:

being consistent and staying consistent.

Robert:

Consistency is key when it comes to creating content.

Robert:

But give us a quick overview of the newsletters

Robert:

So let's talk a little bit more about that because I know that our audience

Robert:

may not know about that feature as well,

Robert:

and I'd love for them to leave this episode and start embracing LinkedIn.

Robert:

Yeah.

Robert:

So you've raised a really good point about the newsletter.

Robert:

So what's really good about the newsletter.

Robert:

Again, you need to have you create a moat.

Robert:

, Um,

Robert:

if you don't know how to do that, go to your profile.

Robert:

And then under the featured section, there'll just be a

Robert:

button that says create a mode.

Robert:

You should just be able to push that to turn that on.

Robert:

Okay.

Robert:

With the newsletter.

Robert:

What's good about it.

Robert:

You can get into your followers and connections in boxes.

Robert:

Imagine you have, even if you only have 200 followers or you have 2000

Robert:

followers or you have 2000 connections, whatever it might be once you, if

Robert:

they subscribe to your newsletter, once you send it out on LinkedIn.

Robert:

You're gonna be able to get onto that inboxes every week or every

Robert:

month that you release a news.

Robert:

My tip would be, do not just try and start a newsletter straight away and release

Robert:

it because people are probably going to decline it unless the newsletter is so

Robert:

thought provoking people want to read from people they know, like, and trust to

Robert:

start producing content, get known, get the community, and then announce you're

Robert:

going to be releasing your newsletter.

Robert:

And then more likely people are going to subscribe to it because at the moment

Robert:

there's been a mass kind of onboarding of newsletters, newsletters, newsletters.

Robert:

So to stand out, you need to give people a reason to why they're going to want

Robert:

to read your, your newsletter, but yet super, super believe in terms of,

Robert:

, utilizing that feature because you can get into inboxes, which is pretty cool.

Robert:

Nice.

Robert:

Yeah.

Robert:

Getting into an inbox.

Robert:

I mean, that's gold and gold and gold.

Robert:

That is golden.

Robert:

So the newsletter, Robert, you said something about that,

Robert:

that they may decline it.

Robert:

What did you mean.

Robert:

So when you decide to, set up a newsletter, then you can

Robert:

share that with your connections.

Robert:

And so there's the option for them to subscribe.

Robert:

They have to subscribe to it for then for it to hit their inbox.

Robert:

But some of them may not choose to subscribe to it if it's not.

Robert:

If of interest to them, or if you don't, they don't really know you.

Robert:

So a biggest tip would be if you start producing content or communicating

Robert:

and contributing and speaking to your audience, , they're more likely to

Robert:

probably once sign up to your newsletter.

Robert:

Cause they already know you.

Robert:

They like you.

Robert:

They like the sound of your content.

Robert:

So they're going to want to want to have more so you could definitely

Robert:

try for right from the start and get on there and start a newsletter.

Robert:

But I would just say warm up the audience first and you're more likely to get a

Robert:

higher conversion rate of a subject.

Robert:

Absolutely.

Robert:

I agree with you.

Robert:

That makes sense.

Robert:

And when you think about it, you know, you should be producing

Robert:

content on an ongoing basis.

Robert:

What type of content in your opinion does well on LinkedIn, Robert, and also what

Robert:

type of content do you personally enjoy?

Robert:

Yeah, I think content that does well, , there's

Robert:

sort of the 20, 20, 60 rules.

Robert:

So 20%, , personal about you.

Robert:

Storytelling, 20% selling your products and services, but in a cute way.

Robert:

And then 60% value just value to the community.

Robert:

, you know, offering thought leadership.

Robert:

So through myself, it would be my podcasting episodes, having guests on

Robert:

sharing insights, industry news trends.

Robert:

Updates what's going on.

Robert:

And then, Hey, by the way, it's been a long week.

Robert:

Maybe it's been a good week.

Robert:

Maybe it's bad week.

Robert:

Here's me with my dog going up some lunch and then maybe there's

Robert:

something, , just saying, Hey, we've now got a master class coming up.

Robert:

What we're going to be teaching you X, Y, and Z.

Robert:

So I think if you adapt that process is pretty good.

Robert:

And people like to, you know, video does do well on LinkedIn.

Robert:

, but also they, they lengthen the number of characters now.

Robert:

So some people quite like long form text.

Robert:

So then, you know, the whole post, a point of posting,

Robert:

ideally they sell, make tenders.

Robert:

You want people to hit the, see more button, so you need a good hook.

Robert:

If you've got a good hook line, it's more likely to get people to see more

Robert:

and then read the rest of the post.

Robert:

Push the algorithm.

Robert:

So it'll open up and you should hope to get more views.

Robert:

, so those types of things do well.

Robert:

, infographics do very well as well on the platform, as well

Robert:

as, , audio for audio gram way forms.

Robert:

They also do pretty cool.

Robert:

So it's pretty accepting of all and PDF documents because you

Robert:

can slide, show them across.

Robert:

So again, if it's good content, people will stop and stop.

Dimple:

Okay.

Dimple:

Well, I want to ask you about the audio grams part, because I've heard in general

Dimple:

that audio grams don't really do well.

Dimple:

So I usually don't make many of them because I feel like it would be more

Dimple:

productive to make different posts.

Dimple:

Right.

Dimple:

So when you say that they do well, are you talking about

Dimple:

audio grams from your podcast?

Dimple:

And have you tried using them on platforms like Facebook and Instagram

Dimple:

and do they not work as well?

Dimple:

Or do they work better on, on LinkedIn?

Dimple:

Give us a little bit more insight on that.

Robert:

What are you going to on video or what have you, the key thing

Robert:

is you need the subtitles, right?

Robert:

You need the subtitles on there because most people probably won't have the sound

Robert:

on or they'll be at work or they're just looking, you know, whatever it might be.

Robert:

So you definitely want to make sure that you have, , all the texts on there.

Robert:

And yeah, I've found with our audiograms that we've done very, very well.

Robert:

, and I've also found.

Robert:

Our video content to do very well.

Robert:

I could do one post.

Robert:

That's a still graphic and I can do one post.

Robert:

That's got a video.

Robert:

The one with the video would always do better, but that's not

Robert:

to say it won't change over time.

Robert:

It's just that I know that preferring, cause I think LinkedIn are also going

Robert:

to be moving into short term short form.

Robert:

And I think that also with that desktop version of audio, that's also going to

Robert:

have a video element because there's other platforms like entre that, you

Robert:

know, for, we can immediately get video access straight away, in terms

Robert:

of, from a desktop to be on these social networking audio platforms.

Robert:

Yeah, that's interesting.

Robert:

I was just going to ask you that Robert you've read my mind Robert,

Robert:

do you think they're going to be coming up with short form video content like

Robert:

reels because, you know, we never thought that Facebook would come out

Robert:

with reels and now Facebook has reels and I'm seeing reels all over Facebook.

Robert:

And guess what type of reels?

Robert:

I see, guess what?

Robert:

I see.

Robert:

Robert

Robert:

, Puppies and kittens.

Robert:

And that, yeah, there's, yeah.

Robert:

So I watched one or two reels on faces.

Robert:

And they were puppies and kittens, and it's decided that that's

Robert:

the kind of content I like.

Robert:

So now whenever I go on there, that's what it shows me.

Robert:

And it would be a game changer if they had reels for LinkedIn too.

Robert:

I think that could really blow up.

Robert:

Yeah.

Robert:

And I think what's interesting about the LinkedIn audience.

Robert:

If it works correctly because I agree that video and that humanization, but it's also

Robert:

a chance for the corporates to bring the C-suites in, to really humanize the brand.

Robert:

imagine listening to the CEO of I don't know, Honda, the CEO of these big brands,

Robert:

and then throw, actually come on and show some thought leadership and actually how.

Robert:

They were just a young little boy, girl growing up and how they got

Robert:

to become the CEO of, you know, all of those sort of inspiring stories

Robert:

and storytelling from corporates.

Robert:

Not only is it going to help their personal brands of those individuals, but

Robert:

those business brands are probably going to help attract a lot of, a lot of talent.

Robert:

So I see as a real opportunity.

Robert:

For us to get access to the C-suite the hidden C-suite network,

Robert:

because that's really where they're heading out on LinkedIn.

Robert:

, and so there's a real, real opportunity for all of us to learn

Robert:

network, get access to these people.

Robert:

I think that would be so powerful.

Robert:

And I think that's even going to draw in more of an audience, right.

Robert:

Coming to LinkedIn and utilizing the platform.

Robert:

So one of the trends that I'm seeing with social audio is that.

Robert:

You know, a lot of the people that did not really use LinkedIn before, I'm

Robert:

noticing that they're now gravitating, from clubhouse and also coming over to

Robert:

LinkedIn, to social audio, to these beta rooms that for example, you're hosting

Robert:

even me, like, I guess I'm guilty.

Robert:

Like I didn't really use LinkedIn for many years unless I needed it.

Robert:

Uh, job search or something, but you know, you keep telling me Robert, you're

Robert:

like, oh, dimple, you should use it.

Robert:

And I'm like later, later, Robert, I don't have time.

Robert:

And I guess I have to say Robert you've convinced me a little bit, especially

Robert:

because I am a lover of social audio.

Robert:

And I think that social audio is going to be.

Robert:

You know, the greatest thing ever, as far as like for LinkedIn.

Robert:

And I think, especially during the pandemic at a time when we're

Robert:

not traveling as much as we can, we're not going to conferences

Robert:

as we used to in the past.

Robert:

And even if we were going to conferences like back in the day, I have to say

Robert:

that with social audio, it's really different because you get to meet people.

Robert:

On social audio that you would never meet in real life.

Robert:

And it's really enabled us to build meaningful connections with

Robert:

people from all over the world, because Robert I'm in the United

Robert:

States right now, you're in the UK.

Robert:

We probably would have never met if it wasn't for social audio.

Robert:

And then we have friends like Shereen she's in Canada.

Robert:

Then we have other friends that are in Australia.

Robert:

And I think that's amazing because.

Robert:

We are meeting people worldwide.

Robert:

And even if he went to 25 conferences in one year, I can guarantee that

Robert:

we probably would not have even met.

Robert:

And I think that's really the beauty of it.

Robert:

And for people that are coming in now to social audio, what would you say to

Robert:

someone who's a little bit hesitant?

Robert:

Because here's what I'm thinking.

Robert:

I'm thinking that a lot of people on LinkedIn.

Robert:

Because the majority of them are not necessarily on clubhouse.

Robert:

Right.

Robert:

I think they're more corporate people.

Robert:

They're at work all day.

Robert:

They don't have time to be sitting on social audio because

Robert:

they're at an office environment.

Robert:

They're in meetings, they're around other people and they're not working from home.

Robert:

But I think what would be interesting is that Robert, once LinkedIn audio

Robert:

opens up to more of the public

Robert:

it's going to be interesting to see what content creators from LinkedIn exclusively

Robert:

are stepping up to be creators in terms of social audio and not exclusively.

Robert:

The people that are on clubhouse and, and wisdom and the other

Robert:

social audio apps that came prior.

Robert:

But I think it'll be interesting to see what, you know, specifically the LinkedIn.

Robert:

User is going to crate.

Robert:

And I think that's going to be really cool because it's going to be revolutionary and

Robert:

we're going to see this whole new plethora of people that are going to be amazing

Robert:

creators that we probably never heard of.

Robert:

But that doesn't mean that they're not amazing.

Robert:

Right.

Robert:

They're so amazing.

Robert:

And I think that's going to be a really cool thing because when people

Robert:

like you and people like me, we can collaborate with even these people.

Robert:

And then we can expand into their network because LinkedIn is all about the network.

Robert:

It's all about that.

Robert:

One degree of separation, the two degrees of separation, it's all

Robert:

about who you're connected to.

Robert:

And I think there's a lot of power in that, and it's not just for

Robert:

finding a job or job connections.

Robert:

And I think that's the confusion.

Robert:

I think that's why people shy away from it.

Robert:

Cause they're like, well, I don't need a job right now, so why should I use it?

Robert:

But I think it's way more than a platform to find a job.

Robert:

Right.

Robert:

So Robert, speak to us a little bit about that.

Robert:

Yeah.

Robert:

It is way more than just, just a job.

Robert:

And again, I would never have thought LinkedIn would have even had a,

Robert:

like, Yeah, you've got to think LinkedIn never had anything like that.

Robert:

It was never designed to be that sort of platform.

Robert:

So it's evolved like most things evolve over time.

Robert:

I mean, we take Amazon as a business and journey where they've got to today.

Robert:

It was nothing like what they first started simply with these platforms.

Robert:

And LinkedIn is very aware, particularly when Microsoft got involved and taken

Robert:

over, they want to be very much in and amongst it, when it comes to

Robert:

not only servicing the professional.

Robert:

Networks, but also being like, yeah, Hey, we can be creators.

Robert:

You know, the corporate world isn't as tough as it used to be.

Robert:

We want to give people the tools to actually create community.

Robert:

And I think LinkedIn is one of the best places to create a community within

Robert:

your niche that you're most effective.

Robert:

In, because of the number of people there, because it's an established

Robert:

platform because there's verified experts and look, there's less about

Robert:

the followers because, you know, ultimately you could have someone who's

Robert:

got only a few hundred followers, but they're a thought leader in their field.

Robert:

Maybe they haven't been on social media before.

Robert:

Maybe they haven't been in social audio, but getting them into the room

Robert:

that hidden creator, if you like, that's never embraced it, but making it

Robert:

friction-free for people to jump on the mic and share their knowledge and wisdom.

Robert:

That's going to be so exciting because people are going to be hungry for

Robert:

that content and really keen to do it.

Robert:

And so I think there's going to prize out a lot of the hidden exceptional talent

Robert:

on LinkedIn, and that's what people are going to be going to the platform

Robert:

for, because they're gonna be wanting, hearing from these other very educated

Robert:

or inspiring stories and these people and how they've got to, where they've got

Robert:

to or how they become an entrepreneur.

Robert:

Got funding for the, whatever.

Robert:

It may be angel investing, VC, how they did it, or how someone actually became

Robert:

the top of the field or how someone's trying to disrupt a marketplace.

Robert:

And maybe why they're going so wrong right now.

Robert:

And people could help them.

Robert:

Who've got experience elsewhere.

Robert:

So yeah, I'm going to be doing a lot of kind of interviews with people around

Robert:

careers and career success and careers failures and how they kind of the

Robert:

mindset and all of that good stuff.

Robert:

Cause that's super, super important.

Robert:

But yeah, I think getting that unhidden talent and getting the dormant

Robert:

user out could be far easier with.

Robert:

You're just reading my mind today.

Robert:

Aren't you?

Robert:

Because I was going to say, Hey, Robert, are you going

Robert:

to interview people on there?

Robert:

And then maybe repurpose it for the pod.

Robert:

Yeah, absolutely.

Robert:

Yeah, and we all know, we know repurposing, because it's hard to

Robert:

leverage social audio right now.

Robert:

So, you know, we all know of platforms like auto.ai, where you can

Robert:

have the whole, audio transcribed.

Robert:

You can then flip that into an article.

Robert:

You can put that into your newsletter.

Robert:

You can take some quotations and put that into a guest, the quotation

Robert:

graphic you can do all sorts with that.

Robert:

You can.

Robert:

An animated infographic and have that go across as multiple things you could do

Robert:

with that source of content to repurpose.

Robert:

So even if you did one LinkedIn audio, our room, you could probably do.

Robert:

Three months of six months of content, like repurpose from that particular

Robert:

discussion, particularly we have keynote speakers that come on and educate and

Robert:

then you can get into their communities.

Robert:

You know, if they've got big followings as well, you can credit them, you can

Robert:

endorse them and then you're gonna be able to hijack those audiences.

Robert:

So there's so many things you can do from a creator perspective to

Robert:

really sort of maximize your time.

Robert:

Yeah, I love that Robert, because it's all about maximizing your

Robert:

time and being very strategic and intentional with your marketing.

Robert:

And I think that if you can take content and you can repurpose it in so many ways,

Robert:

that is very powerful and, you know, personally, I am a huge fan of otter.ai.

Robert:

I had Simon law on my podcast, multiple times, and I will link those episodes

Robert:

in the show notes as well for the audience, but I use otter.ai every day.

Robert:

And I even use it in creative ways where sometimes if a client has a

Robert:

question about something or maybe I'm helping them, make revisions to

Robert:

their book cover and they want to know what revisions that they should.

Robert:

And I think to myself, it's going to take me a long time to type everything up.

Robert:

And I'm just going to record myself, speaking in Otter and send them

Robert:

this audio message with a link that they click on and they can see

Robert:

the text in words, if they want.

Robert:

And they can also listen to the audio.

Robert:

And now I've started to do that a lot.

Robert:

And I think that clients love that as well, because they can relisten to.

Robert:

The explanation, like if I'm explaining how to do something,

Robert:

it makes it super easy for them.

Robert:

So I love that.

Robert:

And talking about repurposing content, let's say that I interviewed

Robert:

someone for my podcasts, right?

Robert:

And I can take that podcast episode.

Robert:

For example, there's one that I was working on and I was able to find

Robert:

like seven amazing clips that I plan on repurposing and using for

Robert:

Instagram reels and for tic talk.

Robert:

And I'm going to take those seven clips or so, and I'm going

Robert:

to turn them into a video then.

Robert:

They can also go on their YouTube channel as well.

Robert:

And I can create one video out of that and I can also create

Robert:

some Instagram carousel posts.

Robert:

I can create some quote cards, all of that.

Robert:

And that's all from 1 45 minute interview.

Robert:

Right.

Robert:

And I think that is so powerful.

Robert:

And it's also being efficient with your time.

Robert:

And I think a lot of people, Robert, you know, because you and I are both podcasts.

Robert:

They have a podcast, but I don't think that they are fully leveraging the power

Robert:

of podcasting because the thing that they fail to do is they don't have a

Robert:

marketing strategy around their podcast.

Robert:

And I think it's really important to have a marketing strategy around

Robert:

social audio around your podcast, around even all of the different social

Robert:

media platforms that you're using.

Robert:

And I think that everything that we do for our business, it has to be intentional.

Robert:

So even when you're doing your rooms, like you're doing it with an intention, right.

Robert:

Yeah.

Robert:

And you bring on amazing guest and you're going to capture

Robert:

that, you're going to record it.

Robert:

You're going to repurpose it.

Robert:

And I think that's very, very intelligent.

Robert:

I think that's the way that everyone should be thinking about,

Robert:

creating content in that way.

Robert:

And as content creators, It is our job to tell people that they should

Robert:

be spending time on social audio, but they should be doing it intentionally

Robert:

because I see a lot of people spending hours and hours and hours, but they're

Robert:

not really building an email list.

Robert:

They're not repurposing any of the content.

Robert:

They're not recording the content for their own purpose.

Robert:

And I think that they're missing out because.

Robert:

There are some rooms.

Robert:

I remember, you know, back in the day, Robert, when you

Robert:

and I had clubhouse, right?

Robert:

When you and I hosted clubhouse rooms together, and back then

Robert:

they didn't have replays.

Robert:

We didn't have otter.ai.

Robert:

Or we didn't know about it maybe, but, you know, and I was just thinking,

Robert:

remember all the rooms that we did with the four Musketeers, right.

Robert:

Imagine if we had recorded.

Robert:

All of those rooms and that content, we would have so much content that we

Robert:

could utilize and repurpose for our marketing and for, different platforms.

Robert:

And that would have been such a good way to repurpose the time

Robert:

investment that we're putting in.

Robert:

So with LinkedIn audio, with the social rooms, I think it's

Robert:

definitely capturing those chemo.

Robert:

Those key quotes and turning them into social media quotes and tagging

Robert:

that person, and then taking that content, putting it on LinkedIn and

Robert:

also sharing it on other platforms.

Robert:

Right.

Robert:

And speaking of that, let's talk a little bit about the rooms that you're

Robert:

going to be creating on LinkedIn audio.

Robert:

How can the audience find out about those rooms

Robert:

this is what I'm going to suggest, and then I'll let you chime in

Robert:

follow Robert on Lincoln.

Robert:

And I'm going to post his LinkedIn in the show notes and also connect with

Robert:

him on Instagram as well, because he's going to be posting links to the LinkedIn

Robert:

audio rooms on his Instagram stories.

Robert:

And from there you can click and you can send the link to your email

Robert:

and that's how you can access the rooms that he's hosting right now.

Robert:

So currently he does a Sunday town hall room.

Robert:

He does Thursday rooms, and I'm going to let Robert talk a little bit more about.

Robert:

Yeah.

Robert:

So one thing, if you connect with me, I am able to invite my connections

Robert:

to the room which I'm doing.

Robert:

So, if you follow and connect with me, then of course, the likelihood is I can

Robert:

be able to send you a direct invitation.

Robert:

The other thing you can do it's uh, there's no, Discoverability per se

Robert:

right now, but you can type into the main search bar because it's still

Robert:

invasive, LinkedIn audio event.

Robert:

And then you would click on the events tab and that would then tell you and

Robert:

show you which audio events we have live, or which ones are coming up.

Robert:

So it's not an, a particular audio right now that need to sort of Callum

Robert:

the feature out and work on that.

Robert:

But that's a way that at least you can add those and you can

Robert:

add them to your calendar and it has the link for you to join.

Robert:

Another feature of, uh, the LinkedIn audio is, does the pre live room.

Robert:

So if you just want it to get into the room 20 minutes early, or 10 minutes

Robert:

early, just see you there, you can jump in the room and then you're there.

Robert:

So you don't need to worry about just sort of having to go on live.

Robert:

And then as soon as the room starts, you will automatically

Robert:

get put into the, room.

Robert:

Any last thoughts?

Robert:

Robert on LinkedIn social audio?

Robert:

I think LinkedIn social audio is here to stay.

Robert:

I think a lot of platforms that have tested this.

Robert:

We'll not be around.

Robert:

And so I would encourage people if you're serious about networking

Robert:

your career meeting, right.

Robert:

And like-minded individuals and getting onto a platform

Robert:

that has changed significantly.

Robert:

And I think has a very exciting journey ahead.

Robert:

And one that is hopefully going to be pro collaboration.

Robert:

Then LinkedIn is one to, to, to check out.

Robert:

And I think there's a real drive for supporting.

Robert:

Creators.

Robert:

So I would just strongly urge you to give it a go and what's

Robert:

the worst that can happen.

Robert:

Yeah, absolutely.

Robert:

Just go out and do it and try it.

Robert:

And I think the first step is trying social media.

Robert:

It's about.

Robert:

Being in the audience and watching and observing and learning from

Robert:

other people that are the hosts and the ones that are running the rooms.

Robert:

And I think from doing that, you can gain a lot of knowledge just by being in

Robert:

the space, by watching and observing and even utilizing the different features

Robert:

and the buttons that are available on different social audio platforms.

Robert:

Like, knowing how to raise your hand and knowing.

Robert:

You know, LinkedIn, for example has emojis, which is a really

Robert:

cool feature that I love.

Robert:

And you can go test those out.

Robert:

And I think emojis are really nice because you know, people

Robert:

can react to what you're saying.

Robert:

So it gives you that confirmation that you're on the right track.

Robert:

And if you resonate with them, You know, it makes you feel good that they

Robert:

are giving you a thumbs up or they're giving you a hard, because that means

Robert:

that they really liked what you shared.

Robert:

So I do think that's a cool feature.

Robert:

But Robert, are there any new roll-ups that you're allowed to

Robert:

tell us about that LinkedIn might be making in the next couple of weeks in

Robert:

terms of new features or functions?

Robert:

I think one of the main ones that they're working on is the co-hosts.

Robert:

So on platforms such as like clubhouse, you can have, , host and a moderators

Robert:

that can help control the room.

Robert:

I think it's a lot of work for just one individual.

Robert:

So I think they're going to be working on cohost.

Robert:

I think they're definitely going to be working on a replace function.

Robert:

We can obviously repurpose that content.

Robert:

They're going to be working on general discoverability

Robert:

and the scheduling of rooms.

Robert:

So it doesn't affect people's algorithms as they post content, because as you

Robert:

currently have to schedule event, that means you then have to do a post.

Robert:

And most people who are familiar with LinkedIn, they don't like spamming.

Robert:

So they don't like your posting more than once a day.

Robert:

And once you do those LinkedIn events, it doesn't give you the.

Robert:

Perhaps a good video or good story or a good graphic would give you.

Robert:

So I think they're on the immediate roadmap and things that we've

Robert:

definitely been championing.

Robert:

, they're looking at kind of fixing some of the general glitches and just

Robert:

being able to switch between audio and desktop really, really easy.

Robert:

, so mobile and desktop easily.

Robert:

So yeah, I think that definitely working on it.

Robert:

, I think the 20 sick they've got some really exciting announcements, so, uh,

Robert:

Love it.

Robert:

This has been so amazing.

Robert:

Robert, I had so much fun talking to you about LinkedIn social audio rooms.

Robert:

And of course, , I love being in your rooms and we're going to be collaborating

Robert:

on some rooms together as well,

Robert:

so make sure that you guys are following me and Robert, on all of her social media

Robert:

handles that we're going to be putting in the show notes for you, Robert, it was

Robert:

such a pleasure to have you back on my podcast, you know, for the third time.

Robert:

And if you guys have not had a chance to check out Robert's show.

Robert:

Legally speaking podcasts, make sure you check it out because

Robert:

he's got the top rated podcast.

Robert:

It used to be.

Robert:

And the top two and a half percent, and I believe it's actually climbed even higher.

Robert:

So it's in the top one and a half percent rated podcasts globally.

Robert:

That goes to scribe, go check it out.

Robert:

And also don't forget to subscribe to the mesmerizing marketing podcast as well.

Robert:

So every time there's a new episode, you will be the first to know.

Robert:

This was so much fun and such a pleasure to have you back on my show.

Robert:

It's always a pleasure coming on your shows then pour,

Robert:

like you're such a kind person.

Robert:

I love what you're doing for your community.

Robert:

So yeah.

Robert:

I'm so, so excited.

Robert:

, and yeah, let's see where LinkedIn audio goes and looking forward to

Robert:

doing some runs with you on there too.

Robert:

Yeah, absolutely.

Robert:

Thank you so much, Robert.

Robert:

We'll see you later.

Dimple:

Thank you for listening to the mesmerizing marketing podcast.

Dimple:

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Dimple:

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Dimple:

Dimple would be so grateful.

Dimple:

If you could take a minute to leave a review and visit the podcast website,

Dimple:

to check out all the latest episodes.

Dimple:

At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

Dimple:

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Dimple:

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Dimple:

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Dimple:

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Mesmerizing Marketing™
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Mesmerizing Marketing™ Podcast talks about the latest and most innovative marketing strategies, apps and brings actionable tips and strategies that you can implement to take your business to the next level.
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Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.