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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Welcome back, my Mesmerizing Marketing Tribe.

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Today I'm gonna be talking about how to launch your own online

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course in less than two weeks.

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And I know you've been thinking about having a course, you've been

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thinking about doing that thing.

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However, you might not know how to quite get started.

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There's so many different things that are involved, right?

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So today I'm gonna talk about the entire process.

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I'm gonna walk you through some of the resources that you need, what

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type of technology you can use to record your courses, and how you

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can promote your courses as well so that you can monetize your course.

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So let's get started.

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Let's dive right in.

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And one of the things that I want to talk about is why would you

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even want to have your own course?

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And there's a couple of good reasons for that.

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Your wisdom is not meant to be bottled up.

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It is meant to be shared with the world because there's someone out there that is

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yearning for that knowledge that you have.

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There's someone out there that needs the help that you can give them, so

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don't keep your wisdom bottled up, put it into a course and actually

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help others who need your help.

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It's a way of giving back.

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If you have all this knowledge, but no one knows it, it's not out there in the

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world, then you're doing a disservice to everyone out there who needs your

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help, because everyone is talented in their own way and in their own niche.

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And if you're really good at doing something in your niche, then help

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others learn how to do that, help others solve their problems, and that to.

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That's kind of the why, cuz I always say whatever you do in life, whether you're

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gonna launch your own podcast, whether you're gonna write a book, whether you're

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going to, have your course right.

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Launch your course.

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Like you wanna have a powerful why, because your why is what's

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gonna hold everything together.

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Your why is what's gonna motivate you day after day after day when you're like,

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you know, I've gotta get this course done in two weeks and I'm one weekend.

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I'm a little bit behind.

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I'm exhausted.

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No, you must keep going because let me tell you, there's somebody

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out there that needs your course.

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There's someone out there that needs that information.

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That information is going to unlock their inner genius to help them get to

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the next level that they need to be at.

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And it's all going to be because of you and your course.

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So that's a little pretext in terms of the.

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. The other thing is that when you have a course, it is actually a way to

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make money even when you're sleeping.

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So if you have a course and you learn how to promote it and market it effectively,

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which we'll talk about in this episode, you can wake up and you can have

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money coming into your bank account because you sold some of your courses.

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Now, this course that I'm talking about is not.

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A live type of done with you.

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This is more so an online course that you're gonna create with videos and people

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buy into that course and they get access to all of the curriculum, the information,

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any handouts, things like that.

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So, In order to prepare and plan for your course, what you want to do is you

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really wanna have a good understanding of who your target audience is, because

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your course cannot be just for everyone.

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You should have a niche topic, and you should have a niche

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audience of who your course is for.

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So for example, if I were to launch a course on.

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effective marketing strategies.

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And let's say I did a course, and this was for lawyers let's say, to teach

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them how to use, short form video.

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example, I could have a course, it could be about how to teach

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lawyers how to use short form video.

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To get more cases coming into their firm, right?

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Or to build their personal brand visibility, as an attorney.

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And the goal would be that it's targeted to a niche audience.

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It's targeted to attorneys who want to be more present online, who want

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to learn how to use social media, who want to build their personal brand, and

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they also want to grow their law firm.

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So that's an example of nicheing them.

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Another example could be, I wanna launch a course on how you can market

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and promote your podcast, and how you can get more downloads, how you can,

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you know, get more people to subscribe.

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All that good stuff.

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That could be a separate course, right?

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So what you're gonna notice here, , this is like niche.

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It's very niche topics.

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It's set for a specific type of audience, and this is why it's going

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to be relatable to that audience because that's exactly what they want.

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When they see it, they're gonna know they're going to want it, but before

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we even get that far down the line, they're so important thing things that

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you have to do in order to plan for getting your course ready in two weeks.

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you wanna obviously pick, you know, what subject and topic it's gonna be about.

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Like I said, make it niche and then you wanna sit down, get a notebook

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out, create an outline, and create a curriculum for your course.

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, right?

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you wanna set like a deadline for when you want to have, you know,

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your course created and completed.

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And this includes filming the videos and, and all that.

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So the next thing I wanna talk about is, you know, creating

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content for your course.

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So you wanna make sure that the content that you're creating is engaging

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and it's also relevant to the topic.

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I'm gonna share some resources with you on what you can use

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to create your course videos.

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And some of these I absolutely love.

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I have tried using them before and one of the video tools that

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I love is called Loom, l o o m.

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I will link all of these in the show notes and make sure you check

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out the show notes By the way.

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, but Loom is a screen recording tool.

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So if you're actually getting online and you're demonstrating things of how to do

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something, let's say that you're gonna create a course on how to use Canva.

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Well, you could use Loom to record your screen and you can show.

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How you can create different elements in Canva, different type of

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graphics, those can be videos that are going to go into your course.

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Some other resources that I also like are Animoto, and that's a video

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creation tool that, you know, really helps you get those professional

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looking videos so you can, you know, put your own videos in there.

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You can also put photos in there, but it just makes 'em look really.

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You know, professional, like you paid a ton of money to get those done with

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Stia is one of my favorites for courses, and this is because it has very detailed

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analytics and it will actually tell you where people watched, like how many

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minutes of the course they watched.

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Every time they click on something and they're watching a particular video,

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you're gonna know and that's gonna be really good cuz that's gonna tell you.

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, you know, what videos were most popular?

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What did they watch over and over again?

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Did they watch it all the way through?

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And I also like Vestia because it has their own hosting platform.

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So it doesn't, you don't have to like, put it on YouTube and make it private or

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have a paid account, things like that.

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You can, get a membership to AIA and do that.

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But if you wanted to use something, Else, like Vimeo is more preferred

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in terms of putting your videos out there for courses versus YouTube, and

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it's just the look and feel of it.

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And I know that when you have a paid plan, you're able to make the videos

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where they're more so private, so they're not showing to everybody.

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. Those are some of my favorites.

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One more I will mention as well, which I guess it's a little bit

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similar , to Loom is Camtasia.

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And that really is good for creating high quality course videos.

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And again, you can record your screen you can also you know,

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do some video editing with that.

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And then iMovie.

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If you're a person like I am, I'm a Mac girl, then iMovie is great for,

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creating videos and editing videos.

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And then of course if you are an Adobe user, the Adobe Creative

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Cloud Suite is great for for having animation tools and after fact

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Premier Pro, all that good stuff.

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So those are some of the resources in terms of recording your video.

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Then what I wanna talk about next is, you know, make sure that you

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don't overcomplicate your course.

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Your first course does not have to be 10 different modules with 10 videos each.

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You can actually launch a mini course to begin with.

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You can price it very cost effectively, and you can get it out there in

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the universe so that people can start taking advantage of it.

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And once people buy that course, you can always.

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, upsell them into a more detailed version of whatever that subject

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is, are a different topic.

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All right?

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Then the other thing you're gonna need to do is you're gonna

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need to create a landing page or a sales page for your course.

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So there's a couple different ways you can do that.

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You can use platforms.

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ClickFunnels lead pages.

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If you've heard any of those I'll link them in the show notes for you guys.

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Or you can use, you know, WordPress as well and you can get a theme

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and you can build out you know, build it out that way.

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And now, I mean, there's so many different platforms too, where

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you can create your own course.

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some of the platforms that I'm gonna share with you that are really, really

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good and they've been around for a while.

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So Cajabi is great and I've heard great things about it from everyone who uses it.

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And, you know, you can literally do everything you need to do all in cajabi,

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I mean emails course creation and landing pages, gated content, all that.

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. The other one that I like is think if, and think if is a

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little bit newer than Cajabi.

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And you know, it's just a matter of checking out the different

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platforms, comparing the pricing, and see what works for, you know, your

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needs and what you're looking for.

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Another one is Teachable, and then there's Udemy.

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There's Skillshare, there's Coursera, there's, there's a bunch of 'em.

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And another one that I like for building community, and you can also have your

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courses in there, which is very, very modern, is called Mighty Networks.

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And I did record a podcast episode about Mighty Networks and my

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thoughts on the entire platform.

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So I'm gonna link it in the show notes.

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You're going to want to make sure that you listen.

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To that episode because it's gonna give you the entire lowdown on that.

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So the other resource I'm gonna share with you guys, which is great

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if you don't wanna be in the videos.

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So a lot of times, one thing that I've noticed prevents people

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from launching their course.

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It is just going through that whole production thing of hair, makeup,

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lighting, you know, making the time to actually record and looking camera ready

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and you know, having studio lights, all that stuff that needs to be done.

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So if you really wanna simplify the process, mean, nowadays

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there's so many resources.

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So there is a resource.

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It is called sinia.io.

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I'm gonna link it in the show notes below and it just really cool, cuz what

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it does is you can actually pick an AI avatar that's going to take your text

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and it's gonna turn it into videos.

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and you have over 85 different AI avatars to choose from.

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So what's cool about this is if you already have the content, you can

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literally take your content, can sign up for this platform and you can say, I

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wanna create a course with this avatar.

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Here's the content, here's, the topic of this video, I want it to be in English.

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I want it to be in Spanish.

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The other cool thing about this is you can use this for educational

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videos like internally for your business or your law firm.

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Just to have educational videos that educate people on the process of

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filling out paperwork are different things that they need to do.

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How many times you get asked the same question over and over again?

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and you're having to spend time answering it when you could

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be working on other things.

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Well, work smarter, not harder.

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That's what I say.

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So I'll link this in the share notes as well.

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But I think it's pretty, you know, creative and a lot of big

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brands have been using it too.

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So wanna check it All right, so let's get into, once you've created your

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course, right, and you've created your landing page, you've done all that.

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You've worked hard on this.

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Well, what's next?

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Well, next is, you know, you're gonna have to come up with a plan

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on marketing and promoting your.

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Course, because it's not gonna promote itself, guys, you're

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gonna have to like work on that.

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So you have to have a strategic game plan on how you're gonna market this course.

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So couple of different things you can do is if you already have an email list,

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that's gonna be one of the best ways to promote your new course to your network.

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And what you can do is you can offer them even like a presale or early.

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pricing.

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You can say, I'm launching my course in March, and for those of you who

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want to get it on presale, you're gonna get it at this introductory price of.

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And you can say like, maybe they'll get it for $27, whereas normally it's going

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to be 97 when you release it officially to the public and one that makes your

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email list feel like they're special because they are getting this offer

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that is not being offered to the public.

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And build an email list.

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Mark it to that email list.

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The other thing that you can do, especially if you're

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launching a new course and you don't have a huge following, is

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you can utilize social media.

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One of the ways to utilize social media for free would be to create TikTok videos.

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Talking about tips from, you know, the course, maybe sharing a snippet here

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and there of something that you talked about in the course, and telling people

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that you have this course and putting it in your link on social media,

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putting it in Instagram stories, going live on Instagram, things like that.

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But what you can also do to speed up that process is you can do some

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paid ads on platforms like Instagram, TikTok, Facebook, and that's gonna

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be a great way to drive traffic.

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And don't forget about Pinterest because Pinterest is great

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platform to do some paid ads on.

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They're really cost effective and you can reach a lot of people on Pinterest and a

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lot of those people are actually looking for, you know, courses and information

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and learning how to do different things.

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So like if you have a course where you teach people how to have, you

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know, their own garden, that they can grow fruit trees or whatever.

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There's, you know, Pinterest that's gonna come in handy.

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Now that you have a little bit of idea of how you're going to market and promote

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your course, what you have to think about now is, how are you going to launch it?

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Are you gonna offer a free trial?

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How are you gonna provide customer support?

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Like, do you have a va?

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Are you gonna be able to handle it yourself?

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And you also want to.

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Create a community in my opinion, for, for the course so that the people that

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are in the course can also engage with each other talk about their experience

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and maybe even prompt them to share.

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Certain things to record a video introducing themself.

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And what that's going to do is that's gonna create that community factor.

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And when you have a community factor, people are gonna feel more supported

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and they're also gonna feel more valued, and that's going to increase

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the engagement and the satisfaction level of everyone who is in the course.

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The other thing you can do in your course is you can give homework assignments and

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you can add quizzes, and you can also create a workbook where you know they

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have homework assignments that they're supposed to work on certain things,

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and they can fill out this information in a workbook that they can print out.

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Or they can fill it out online, but that's gonna help them keep organized on their

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progress during the entire course process.

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So I hope that you find that useful.

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The other thing that you guys need to know about is if you're going to have a course

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that's going to launch in two weeks, you are going to have to make a very detail.

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and focused outline on what you're going to do every day to get to

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that goal, and maybe let's say that.

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You're busy on the weekdays.

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You've got kids, you've got a full-time gig, and this is a

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side thing that you're doing.

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Then what I would say is, since you wanna launch this in two weeks,

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you're gonna take two weekends.

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We're gonna dedicate those weekends to working on your course, and you're gonna

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make an outline of what you're gonna work on Saturday and how many hours

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you can allocate to working on your.

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, and let's say it's three hours and then on Sunday maybe you allocate

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another three hours and maybe the first weekend you sit down and you, prepare

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the outline, you plan everything.

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You set up these platforms that you're gonna use for your course,

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and you get access to these things.

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Maybe you gather any collateral and, prepare any.

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quizzes and things like that, things that you need.

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And then maybe the next day on Sunday, those three hours you take to film the

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content or, you know, write out the scripts that you need, things like that.

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And then the next weekend you, edit what you need to edit.

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Or you maybe outsource some of that, maybe get a VA to help you with

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the process to speed everything up.

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And then you start.

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, creating your course in whatever platform that you've chosen to

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work with and just putting it all together and piecing it all together.

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And then that Sunday you work on marketing and a launch strategy and coming up with

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an email to send out to your email list.

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there you go.

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You can launch a course.

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It doesn't have to be an extravagant course.

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It can be a mini course in two weeks, as long as you're focused

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and you follow these steps.

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So I hope you guys got value in this episode, and if you did, don't

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forget to leave me a five star review on Apple and leave a detailed note

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there and also share this episode.

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If you have friends who have been wanting to launch their course are.

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You think that they're super talented and they should have their own course

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and they should not just bottle their knowledge up, but they should share it

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with the world authentically so that they can give back in their own way.

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All right, guys.

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I will see you on the next one.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave

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a review and visit the podcast website to check out all the latest.

Speaker: 00:19:19

At www.mesmerizingmarketingpodcast.com.

Speaker: 00:19:23

That's www.mesmerizingmarketingpodcast.com.

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And follow Dimple on Clubhouse.

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Her handle is Marketing Expert and also join her mesmerizing marketing club.

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Also on Clubhouse for live rooms, on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.