Episode 26

full
Published on:

22nd Oct 2021

AI Social Media Marketing for Small Businesses with Hello Woofy Founder Arjun Rai

In this episode, I interviewed Hello Woofy CEO/Founder Arjun Rai on AI Social Media Marketing for Small Businesses.

Hello Woofy uses AI (artificial intelligence) to automate social media, blogging, and smart speaker marketing content. You can also pre-schedule your social media in advance.

It allows you to post blog posts using millions of data points suggesting the right words, emojis, and more in real-time.

You can also broadcast video or audio posts via smart speakers and create campaigns, navigate the platform, or add hashtags to your content using simple voice commands.

Connect with Hello Woofy and Founder Arjun Rai

Hello Woofy website

Own a piece of HelloWoofy.com

Follow Hello Woofy on Instagram

Follow Arjun Rai on Instagram

Hello Woofy Twitter

Hello Woofy Facebook

Join Content Masters by HelloWoofy.com Facebook group

LAUNCH YOUR OWN PODCAST AND GROW YOUR BRAND AND BUSINESS

To learn more about my 1-Day Live Launch Your Podcast Masterclass, visit this page.

Connect with Dimple:

Visit my website to get on the list for my next reels challenge and learn about my upcoming masterclasses and more freebies.

Follow me on Instagram, My Handle is @shewearsstilettos

Follow Dimple on Clubhouse

Follow Dimple Mesmerizing Marketing™ Club on Clubhouse

Email: dimple@mesmerizingmarketing.com

Starting Your Own Podcast, Here Are Some Resources for You:

Join my next Launch Your Podcast 1-Day Masterclass, visit this page.

For a hosting platform, I love Captivate.FM, has great analytics and includes a modern-looking website, and has amazing marketing tools.

For editing your platform, Descript.com is amazing. You can add your intro/outro and edit out filler words. It even allows you to easily edit your videos.

You can download additional free resources here.

Need hosting for your WordPress website, check out Bluehost, they include SSL certificates in most of their hosting plans.

*Some of these links may be affiliate links*

Transcript
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Welcome to the mesmerizing marketing podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerized.

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And now here's your host dimple.

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Dang.

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Hello, everyone.

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This is dimple again, and I'm so excited today to be here with Arjun wri.

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He is the founder of hello Woofy and I'm so excited to be interviewing him

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today cause I've actually seen him around clubhouse and I've been wanting

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to have him as a guest and magic.

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I get an email in my inbox saying that he would make a great guest on

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the mesmerizing marketing podcast and you ask and you shall receive

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because here he is so welcome.

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Thank you.

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And I really appreciate it then bull and I do believe in the law of attraction

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and the secret and things like that.

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So yes, I have seen you all around clubhouse.

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I think we've, comodified a couple of stages together as well, but if this

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was meant to be the universe, wanted us to talk about the future of marketing.

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Yeah, absolutely.

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And I am, you know, in marketing myself, and I'm also kind of

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a, tech nerd and afterwards.

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I research new apps on the app store and see what can help people

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be more efficient and save time and do all kinds of cool things.

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So that's why, I'm so honored that you're here because more so than anything

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is, is also a learning experience for me, because I've been meaning

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to actually sign up for hello movie.

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Yeah, it's like, if I can have a better understanding of exactly

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what I can do, that would be great.

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So let's start with this.

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Let's start with back back in the day.

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Maybe it wasn't that long ago, , let's start with your background,

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before, hello, we'll be like, tell us a little bit about yourself.

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Like who you are, what you did by.

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So, very much a rebel from a very young age.

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I remember back in India, , at our Indian wedding, I was like, why are

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all these flowers being thrown around?

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And so I, for your listeners who haven't been to an Indian wedding we can use

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a lot of flowers, like a lot, like a city's worth of flowers at one wedding.

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And so.

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I was like, why are we throwing these out?

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So I ended up taking a couple of those flowers and turning those into like

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Hawaiian garlands and selling those for 25 cents of my grandmother's gate.

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Now the issue was I was in India and my grandmother's gate.

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No one knows what 25 sentences it's a different currency, but I was

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selling it for a quarter anyways.

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And so it was just, I was always trying to figure out how could I sell something?

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How could I.

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Make an extra buck on the side.

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And there are a couple of other stories in my childhood where I definitely

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drove my mom and saying, I was like, why can't he just do studies?

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Always, you always have to sell something fast forward.

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I did four startups today.

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Two of them have been venture backed and hello Wolfie was really designed out

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of the frustration and the inability to do a lot of the things that you know,

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we're going to be talking about today easily, which in the realm of digital.

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And so whether it was in a, it was a startup I did in high school

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or an agency I did in college or a project management startup.

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I built in college towards the end as well, coming up with the right

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content, coming out the right emojis and hashtags and find the right images.

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It's a full-time job.

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It's a full-time job to be a social media manager.

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Now, if you're going to be a solopreneur or if you're running a

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coffee shop or a coaching business, not only are you a social media

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manager, you're the accountant.

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Person, right.

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The finance person and the operations person and so on and so forth.

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So yeah, it's out of that frustration.

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I was like, okay, not only every going to help other rebels, other

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underdogs, you know, really take power into their own hands, but we're

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going to do it at a price point that is equivalent to a cup of coffee.

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And, and help them with social media automation.

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Now, since then since, building all these startups, we, we realized

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that blogging was a big deal.

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Especially last year when people are Googling, you

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searching for a year services.

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If you didn't come up in the first three, you know, three pages.

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And so a lot of the business owners, we now work with, last

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year, they're like, what is blogging?

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What is content marketing?

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So we built a product around that.

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And then now we can talk about social audio and clubhouse and smart speakers.

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That's really the feature.

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And yet very few people are talking about it.

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Yeah.

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First of all, I love that you were literally born an entrepreneur because

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you were very entrepreneurial, even from a young age, you knew what you wanted, you

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went after it, you wanted to make money.

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You know, you're like, Hey, I'd rather make money than sit in a class in school.

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Like I know what to do.

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And I feel like I was kind of the same way.

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But I think it comes from a young age.

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That's, really great because when it comes from a young age, it just really

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fuels you to do more, to create more and to have that creativity, which

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I think is really, really important when you are, a founder of a company.

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There's so many companies out there that already do similar things when

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it comes to, social media platforms, there's like a dozen of them because.

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I do social media managements.

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I've probably used a lot of them and, you know, I think.

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What you've done is you combined artificial intelligence.

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And I think that's the part that intrigues me the most , because I'm really seeing

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artificial intelligence everywhere.

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There's apps, like, jarvis.ai and they can write your

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content and there's other apps.

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And I'm just like, you know, I'm impressed.

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And I think that's the way of the future.

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So I want, to hear a little bit about, , like the concept and how.

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I you came up with that.

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Yeah.

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So, so just on that topic, I mean , during our sales calls and we do sales calls with

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a whole bunch of small business owners and they always ask this question is can

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I, can the platform do everything for me?

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And the answer is not exactly because there's going to be a day of reckoning.

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There's going to be a judgment day for all these other companies that are

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saying, just sit back type a little bit, and they'll just automatically spit out.

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Journalistic upper level quality article.

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Well, the issue is that once you get so many robots talking to each other

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and posting on, the platforms, the platforms are gonna catch on very quickly.

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For example, Twitter, doesn't like similar content.

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They don't like duplicated content.

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That's a terms and conditions thing you have to deal with.

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And a lot of the platforms they want to make sure that.

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Person the user is at the center of all the posting.

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It's not just, regurgitating the same thing automatically creating the content.

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Then, you know, robots talking to robots because that affects their

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advertising model affects their engagement and so on and so forth.

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So there is going to be a day of reckoning along those lines.

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Now we appreciate the auto capabilities that create content creation that, , a

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lot for that other companies are doing, but they're also using open

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source IP called GPT three or GPT.

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And, and it's not really IP that they've built inherently that has

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been designed specifically for the needs of a business owner or a

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small business owner or an underdog.

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So in our case, we just received a patent about a month ago, actually,

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literally the day after my birthday that allowed us to protect the IP around.

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When you start typing a piece of content, it automatically starts

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suggesting additional words.

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The rest of the word that you're typing automatically.

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And then it says, okay, these are the words that we recommend.

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But then these are the hashtags that we recommend based on that, based on

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the data that we've seen, hundreds of millions of times being used again and

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again, but the most important part of that is the whole science of emojis.

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Now I was on a TV episode a couple of months ago, and I said, Emojis

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are the modern hieroglyphics were all cavemen at the end of the day.

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And studies show over and over again, that when you use the right emojis or

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emojis to begin with it drives engagement.

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It drives purchase intent.

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It drives open rates and their whole slew of benefits.

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But the only issue is that again, if you're that coffee shop owner, that coach

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and a podcast, or you do not have the time to go through 3,200 emojis, figure out

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which ones to use, that's what you end up using the same finger gestures, the

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same faces, the same the same vegetables.

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And that's not very helpful.

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that is so true.

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I was actually asking people like, Hey, what's the URL for the emoji

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dictionary because sometimes people use emojis and I'm, you know,

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quite familiar with most of them.

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What on earth does this emoji mean?

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Right.

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But I think it makes social media and way more fun.

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And I think it's way people engage more with posts that do have emojis in them.

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And that's tried and true.

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Like even in my clubhouse rooms, I always put emojis, if it's podcasting

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room, I'll put a podcasting emoji and then throw on a little smiley face.

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Cause we want people to be happy when they come to the.

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Yeah.

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, and, and just to highlight for what we're talking about, this is one example.

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And so for viewers, we're listing in what I'm showing dimple is an example of a,

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what is known as a complex network graph.

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I just typed in a simple sentence, like, how are you?

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And of course we love you and like coffee, but then you, all you notice is how

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language is being actually formulated.

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We're looking at three different versions.

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One is the emojis, hashtags and words.

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How do they, co-exist in the world of social media?

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So you can see love does well with heart, which what does well with

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these emojis over here on the left side and in heart does really well

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with another hashtag like quote.

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So when you expand and you take a look at the entire world of language

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and how it's formulated in real time, it's very, very captivating.

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And so as soon as you come into our platform, we say, okay, Just start typing.

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Don't feel the over what don't feel overwhelmed that you have to

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come up with the perfect content.

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Just start typing.

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We can see it starting to suggest content for you.

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I'm gonna use the same example for consistency.

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And then of course I love my.

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And then we will notice those emojis being recommended below like coffee or

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the the sign here, what the, the hearts and the eyes, the point is it's giving

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you those recommendations based on data.

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And then we're also tracking what emojis are being used in real time.

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So now for your, for again, for your listeners who are tuning in.

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Different kinds of emojis flickering and they're flickering on different

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paces because some of them are more popular than the other ones.

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And you can now have data at your fingertips to see what

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is popular, what's trending.

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And if you don't have an image, we'll find royalty free images or

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memes and gifts for you, depending on what you typed in so far.

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And if those images have words in them, it'll automatically transcribe

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the the words for you as well.

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So there's a lot of capabilities baked in, but the point is the small business

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owner doesn't have a degree in all the.

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Intricate, marketing techniques.

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We, it should just do it for you then and think of focusing on storytelling.

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Absolutely.

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I mean, I love that.

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I love all of those features because you know, small business owners, they

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don't really know much about social media and most of them actually

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have to hire someone to do it.

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But the issue sometimes with small business owners, They can't afford

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to pay someone else to do it, or they don't have a marketing budget.

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And when you can't afford to do it, you really need to learn how to do it

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yourself, but you need the resources and the technology and platforms

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to, make it so simple and fun.

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Even that, that you want to spend time.

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You want to allocate like that one or two hours on your calendar and say,

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I'm going to work on my social media posts and, like the example you shared,

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like that was for like a Google post.

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And I'm like, well, I never even thought about putting emojis in a Google post.

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Like that's mine.

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Yeah.

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And it's just those little things that can really help you out and

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make it not only more delightful, but just simpler and more powerful.

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So one of the things we always have something crazy being built behind

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the scenes as our special project.

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So one of the things that we have currently being built, which

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is very crazy is an augmented reality version of the platform.

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So you can literally have your.

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But the w you know, before you, and you can see visually what contents about to

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go out, what content is ready to go out, what content is sitting in your library.

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And if you think any of these posts should be going out immediately,

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well, then you just tap on the post before you, and you can say fired

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off to Instagram, and then you go to Instagram and it's already there,

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or Facebook and Twitter and whatnot.

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So the point is how can we help those small business owners?

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And this is an augmented reality version, obviously for you, for your listeners.

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The point is, how can we help.

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Business owner who's stuck at home.

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Quarantine, has a different way of working today.

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How can we allow their sphere of work to become very, very fun and also

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do a screen share with your client.

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They're going to be blown away that you get there.

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You'll be able to show an augmented reality, how the campaign's been going,

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what posts have gone out like a visual timeline and you can literally just

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walk around and say, Hey client, Hey.

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This is what I've done in the last few weeks.

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And this is the content there, and this is what's coming out in the future.

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If you don't like it, we can just tap on the X and deleted and then tap on

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it and have a schedule immediately.

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It's just a different way of, visualizing metrics and how well we're doing as.

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Yeah.

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And I have to say, Arjun just showed me that and it was actually mind blowing.

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I was impressed.

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It looks so cool.

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And on top of it, is it correct that post can be scheduled

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in advance even on Instagram

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so long as you have a business profile on Instagram, because there

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are different versions of Instagram.

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You can have a personal profile and then a professional profile, which subdivides

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into a creator and a business profile.

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So you want to have a professional business profile.

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And as long as you do that, feed posts are fully.

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So long as they are one-to-one ratio or four to five ratio in size

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stories are still semi-automated.

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I'm sure at some point Instagram is going to open up the entire

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platform to be automated.

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But like I said, these platforms are making sure that

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you are at the core of it.

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You're creating the content you're suggesting and whatnot,

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and, there, there's definitely going to be a day where, you have.

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Technology to prevent full automation.

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And so in our platform, for example, because we know Twitter, doesn't like

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similar content or duplicated content coming out, we are the only ones.

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And we filed a ponder on those that tells you how similar is your content,

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so that you don't shoot yourself in the foot going , scheduling again to Twitter.

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And those are those little piece of technology that saves so much

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headache for that small business owner.

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Okay, amazing.

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And what about if Put some posts out there and we want to reshare

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that post, a few weeks later.

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Is there a button to do that?

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Yeah, absolutely.

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So we have a concept called a library and we have a categorized

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categorization systems that essentially, when you go into a library, you say

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this is going to be my blog posts.

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These are going to be any motivational content is going to

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be content for my Facebook group.

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And we have about 50 pieces of content give or take in our Facebook

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category, Facebook group category con for our group called content masters.

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And we just reshare it.

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Piece of the content again and again, some of it is about how to use the platform.

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So it is about, tips for small businesses.

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You know, some of them are motivational quotes and so yes, when you click on

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the post itself, you have an option.

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Do you want to send it off immediately or ahead of time?

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And then that, and they can come back to do.

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I mean, that is an amazing feature because it saves so much time.

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, let's go back to talk about blogging for a moment, because I love to talk about that.

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Creating content is so important nowadays.

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And one of the best ways to create content is through blog posts.

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So like when we create blog posts for clients, like I have a whole

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content team, they write specifically for different practice niches.

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Like if I have lawyers.

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We have content writers that are former lawyers or paralegals, or

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they have a degree in journalism and, whenever we're creating all this

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content, I'm creating it strategic.

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For SEO purposes, search engine optimization so that it has the

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ability to rank on page one of Google.

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And when we create this content, we also want to share it on social media.

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But if I've been creating content for someone for a while, Like the same article

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can be shared over a period of time, again, and I think it's really important.

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Like this makes a process so easy.

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I'm actually blown away by even what I've heard so far, that this

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is only, and you can say what the low prices in case it changes.

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And I don't want to say the wrong thing because it's like blows my

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mind, why you would offer this.

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So Mega cost-effectively, , because you're literally being such a nice

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entrepreneur, like you're totally sharing and caring because I know how much

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other platforms cost and I'm going to be honest with the audience right now.

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They don't even do one fourth of what, how long will he does, do any of these.

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Oh, and, and again, we have a lot of respect for our competitors, but if

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you take a look at them, especially the biggest ones in the, in the

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industry, they're all about enterprise.

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They're all about focusing on enterprise.

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They don't even care where they got started, which was

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SMB or small businesses.

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And one of our biggest competitors, they grew from a billion dollars in market

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cap to nearly 6 billion, you know, six X over the last, year and a half or so.

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And that was because digital marketing became such a big topic.

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But when you think of T take a look at their prices to Europe, Exorbitant prices

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capabilities one 10th of what we can do.

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So like, to your point, if you're doing a lot of content marketing,

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obviously I'm sharing my screen now for, for your listeners who are tuning

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in, all I'm going to do is pace in an article like the one about emojis.

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And what you'll notice is that it actually will read the article

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for me so that I can come up with something thought provoking a quote.

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It gives me a series of quotes, you know, I can throw.

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And then at the end of it, I can also throw in a couple of hashtags that were

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generated based on the article itself.

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Now, if I want to summarize the article, all I have to do is

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pace in the article, a URL or a paragraph from the article itself.

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And then what we'll do is actually read the entire article for me and

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say, okay, this is what we think would be a good synopsis or could

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summary of the entire article.

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And then throw that into your social media posts.

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So now you have a capability of having your best friend, obviously

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the theme of a dog here, and it will automatically suggest content for

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you and throw that in here as well.

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So the point is at the end of the day, if all of these pieces of technologies can

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help you out so easily, then just click, click, click, and you're good to go.

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Now on top of that, it's also giving you emoji recommendations.

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As you can see here, if I want to pull in the articles image, just

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throw that image in here and it'll get the image for me as well.

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And I can throw that in here.

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And then based off that image, it'll find more hashtags, more emojis as well.

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And that's it.

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Click, click, click, and you're good.

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Oh my God.

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That's absolutely amazing.

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I love that because I mean, it takes the work out of it.

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It takes the thought process out of it.

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Then if you want to edit it a little bit, you can go in and edit it and

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I have a lot of respect for small businesses because I've worked with

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them for many years and , sometimes it's a struggle, especially.

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With what we've gone through with the pandemic, it's hard.

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Right?

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And they don't have a lot of budget, but they do need to grow.

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They need, they definitely need to be active on social media and this

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makes it like such a seamless process.

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So I love that here's the binder, the summary, which I didn't

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actually add into the post.

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Emojis have come a long way since they were created in 1980s.

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But they're still very much part of our daily lives.

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And I can throw that in.

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And have a synopsis plus a quote.

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And I'm good to go.

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That is so cool.

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A little bit of history right there.

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ma.

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Brain is going off and like ideas right now.

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And I'm a podcaster and I, teach other people how to launch their

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own podcasts and help them get launched and stuff like that.

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And I do a lot of rooms on podcasting and I also do a lot of rooms on podcasts

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marketing, because I always tell people like you can't just launch a podcast.

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And expect to get a ton of traffic.

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It's really important that you have a strategic marketing

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plan to promote your episodes.

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Right?

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So I am like having all of these light bulbs go off on how maybe podcasters

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can use the movie, even , if they take their show notes and they put them into

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like a document and then now that's the link and it's going to formulate, Hey,

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maybe this can be, you know, the topic.

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And especially , it can pick up different, things that might make a good quote.

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Right.

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And when you have a podcast episode, You want to share it multiple times.

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, quotes, or something that the person said that was really, tremendous

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value that should be shared.

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And I think this takes the whole, process out of doing

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it manually, doing it manually.

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I can take a lot of work.

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It can take a lot of time because some podcasts episodes are an hour long.

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And if you listened to them manually, which sometimes, , people have to do

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to edit them the right way, edit them when you need detailed show notes,

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you know, you do have to listen to it because you have to get the context

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of the words and then you have to be able to convey what's, the important,

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like the questions, the answers in a.

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Blog format, that's easy and consumable for the audience.

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So I'd love that, but I'd love to hear your thoughts.

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And if you have any specific ideas on how podcasters can use hallelujah.

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Well, this actually goes into the other thing we were talking before

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the show, which is social audio marketing and smart speaker marketing.

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And, and like I said we realized that social media is like the lowest

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hanging fruit and has to be perfected.

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It has to be intelligent and then blogging after that.

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But one of the things that we realized last year is that there's

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just so many smart speakers.

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I mean, I have to be next to them.

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I have actually three next to me.

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I have 11 in my house, but the point is that there are so many around the world.

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They're nearly half a billion that an ecosystem like this one.

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And I'm about to show you just doesn't, isn't easy to access for small businesses.

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So you're seeing a typical living room scene where there's a fire TV.

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There's a couple of smaller speakers in the living room, right?

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The only apps you see on the top left are the YouTubes and the

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Netflix and the Hulu's of the world.

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But we know that there are so many, there are hundreds of millions of

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devices called smart speakers and smart speaker marketing is on the rise.

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So then why are we not at the core of it like podcasters or coffee shops?

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So this is actually a video demo that I always, you know, show, which is an

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example of my living room in New York.

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And again, all the apps you see here are multibillion-dollar broadcasting apps, but

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you don't see Joe coffee shop on there, or you don't see dimples, marketing,

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mesmerizing tips and tricks on here.

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And it's because it's very, very expensive to create an app or a skill

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for these devices and then have the infrastructure and the, the ability to

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broadcast have advertising or links and things like it just very, very difficult.

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So what we did is that.

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Why don't we actually start working with the Alexa team and make it so

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simple that you and I can create an app or a scale in two seconds.

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So all you have to do is tell us your title while the app or

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skill the background, the colors, the logos, all of that stuff.

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And then once Amazon approves you, this is a skill that we, we got approved for.

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Hello, Wolfie.

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And then you can start, you can be like, Hey, this is simple.

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This is the one-on-ones on a Monday on how to get the maximum out of

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clubhouse in terms of marketing.

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And if you want to learn more, click on the link to the left on

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your television or your smart.

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And join my two-day masterclass, where me and Gary Vaynerchuck are

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going to show you exactly how to blow away your audience on social audio.

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Well then guess what?

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The customer can click on the link and go to your website in this case,

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it's hello, Wolfie and subscribe, or buy and convert and, sign up

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what they, whatever they want to do.

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But this is happening on the television.

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Now it works really well on the smart speakers as well.

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The one that.

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Touch friendly.

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They're called echo shows.

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They're all a lot of different variations, but the point is, you can tap your

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way through, you can buy on the speaker and it just made it so simple to, to be

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able to get directly to that customer.

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Now it's we call it DTC broadcasting direct to consumer broadcasting.

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Okay.

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And now I am like totally blown away like Mike girl.

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Honestly, , and the thing is I am actually an educated consumer.

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About Alexa skills and all that, because I do have a client

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that has some very prominent podcasts and that's what they do.

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And that's what they talk about.

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And they even do like once a day, , releases about Alexa

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skills and how to build different skills for different things.

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Now, I haven't dived into building any of my own skills, but what

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you just laid out right there.

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I'm like, okay, sign me up.

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Where do I get the information?

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Is there a video to watch to learn how to do this stuff?

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How do we know.

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Because I'm like that is cutting edge technology And that's what we say on our

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sales calls is that we want the customer at the center of not only the content

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creation when it comes to using the platform, but when it comes to building

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our company from the very beginning, we said, equity crowd funding should

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be, are a part of our business model.

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And we haven't, you may have spoken about this on clubhouse a few times.

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The reason why equity crowdfunding is a part of our business model is because

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not only can the dimples of the world.

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By our software for 49, a year, 99, a year, up to 49 a year,

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depending on what plan you want.

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But then you can invest in the company as low as a hundred bucks, get

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ownership and have a, you know, have a sense of ownership in the company

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because you have a promise to shares.

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And then if you become an affiliate, you potentially could make a little

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bit or all of that investment back and still have the upside.

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So eventually as we scale and we grow, we've already tripled our

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valuation in the last few years.

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You can also win right alongside us.

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Now, I don't know any of our competitors that give shares away or

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give, mentorship and coaching calls.

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If you have that baked into our product or really care about where the small business

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owner is coming from, because they don't have a degree in this field, we take those

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or a Facebook group to listen to them.

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We take all of those little touch points very seriously.

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So obviously if you want to learn more, go to dot com slash hello Wolfie, and

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anyone can invest as low as a hundred.

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And I will add that link in the show notes, but I mean,

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I think it's amazing though.

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You put so much thought into how you run your business and what

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you offer because you're right.

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I went on the website, I saw that.

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And I haven't seen anyone else, that I know of do that.

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And I think that's impressive because you really are making the community a part of

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what you're creating and you're bringing them in as a community to be inclusive.

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And you're asking for their feedback and you're also.

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Going above and beyond to really onboard them and coach them.

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Because when I look on your website, you know, people can schedule a demo.

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So if they're like overwhelmed by social media, which a lot of maybe small

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business owners are, you know, they can schedule a demo and they can get an entire

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walkthrough and they'll understand what the capabilities are of hello, Wolfie

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and what it can do and how they can use.

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Specifically also, for their unique needs, because there's so many

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different functions and, features of it, but they just need to figure out

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what's gonna work best for, for their business model and their business.

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Right.

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So, let's talk about those.

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What are some of the platforms that are integrated within that they can share

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to on social media, which platforms are.

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So Twitter, Facebook, LinkedIn, Instagram there are like the, the

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core and Tik TOK are the core social media integrations that are currently

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available and all the roadmap is actually right in our settings page so that our

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customers can see what we're working on.

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What is further along in terms of development and also integrations

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like Snipley or a wave video.

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Those are coming down the road as well.

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So.

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And it's not just the social media side.

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We have Shopify on the, in the works as well.

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So you can automate your blog posts there.

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And then as far as entertainment's concern, obviously Alexa capabilities

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are already there, but then we're thinking about doing YouTube Twitch.

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We're seeing a lot of people who are also in clubhouse.

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They they're also Twitch influencers.

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So creating a little module on their profiles, where they can sell

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and schedule content is going to be very, very important for them.

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Google my business just came out a couple of months ago in our platform as well.

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So we're listening to our customers and clients.

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My whole, my whole motto is do 90% of your spend 90% of your time, or,

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resources and things, really well.

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Like social media, for example, and then 10% or 15% of your time and things that

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have, you know, moonshots essentially.

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And that's where Alexa came out.

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That's where our Google Chrome extension came out of.

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The augmented reality application is in that we have a couple

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of other things as well.

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So that's how we divvy up our resources and continues to listen.

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That is really exciting.

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I'm curious to know, building this out and just, presenting your concept to

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investors and you know, when you're trying to raise money and letters of, of the, I

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guess, objections that you got, that you had to overcome to get to where you are.

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Yeah, it's a, it's funny, no matter how much money you're making month

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over month, there's, there's always an investor or two that wants more.

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But And at the end of the day, we're looking for investors who have conviction.

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They are able to write checks.

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They actually want to write checks.

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And, and they want to be part of something that is just categorically different.

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And we've been very blessed to see raised nearly 1.3 million so far in funding, more

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than well over half of that came through.

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The public markets, who are our customers and through equity crowdfunding.

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So we're very proud of that.

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And I think that's going to be the way we continue doing things,

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letting our customers invest, letting them be the biggest voices.

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But we were very fortunate to have a couple of funds invested, a

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couple of angel investors as well.

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And the constantly we're always asked, you know, how fast can you grow?

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How can I add more fuel to the flame?

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And we're telling them we're already up.

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I think it was 63% month over month.

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63.7% month over month as a pride.

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Now the second, cause we got a few hundred dollars in sales while I was

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on the call or I'm on this podcast.

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And so that's what we're looking for is, how do we tell

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investors that this is working?

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We need more capital to make it work even faster and then

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reduce the timeline for success.

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Yeah.

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Sometimes you need more con commitment or conviction than, than others.

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I think that's a great formula though.

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And congrats on that.

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Because that is huge for some, startups, like it's even hard to,

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to get the funding, but I think when you come up with a concept that's

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unique and it can help so many people

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ears are listening.

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You know, people are more receptive to that.

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But what I mean, I just think if you've done all of this and the amount

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of time that you have, I can't wait to see like where Helen Wolfie is

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going to be like 12 months from now.

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Like it's going to be on steroids.

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Like it's going to be a whole other level.

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It, is it for people to sign up?

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I mean, the lowest plan is in our funnels is 49 for the year, but really if you're

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a small business owner or if you to do a lot of things on LinkedIn, you

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really want to get the 99 for the year.

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But again, it's like an expensive reserved Starbucks coffee a month

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and it'll do all of your stuff.

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Your social, your blog, your smart.

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So your social audio smart speaker marketing.

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But we want to keep it low because a lot of our customers, are trying

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to recover from the pandemic.

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They are choosing between this solution and food or a bill or two.

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And so we know small business around the world, which is 70% of major economies.

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They need to be given a chance.

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They need to be given a sense of hope.

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And so we're keeping our prices low.

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And then on the other hand, from a business model standpoint, You know,

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in addition to the equity crowdfunding, allowing them to be shareholders, we

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want to make sure that they can really, turn around their businesses, start

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a business, make a self-sustainable level, residual income or main

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source of income for themselves.

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And a lot of our age, our customers are actually agencies or there are podcasts

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who launched their podcast relatively early on in the last few months.

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And they just looking to make it, they're looking to make it on or on

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work from home and remotely and things.

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Yeah, I get that.

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You should actually, I don't know if you've heard of, I mean, I know CNN

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clubhouse, I don't know if you've heard of the new wisdom app, but there's

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another audio game player you should actually come in do a room, join

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me as a guest in one of my rooms because I do a lot on podcasting and

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then, because it's a replay, they can actually listen to the whole thing.

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And, by then what I'll do is I'll actually sign up.

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For it.

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So then I can test it out myself and then virtual hugs, and then

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I'll give ideas, I'll give actual strategies, like marketing strategies

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of how podcasters can use it.

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Yeah.

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Cause they always listen when I do rooms on that kind of stuff.

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So I think that would be, that'd be great.

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We'll have to get that going too, yeah, absolutely.

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You've put together a really stellar, technology and, , for managing social

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media and I'm going to ask just because I know what the answer is, but I'm going to

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ask anyway, I'm pretty sure that this just replaces any other social media platforms

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that they were using before, like buffer you know, it's, it's interesting.

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Yeah.

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So we, we actually, so we know a lot of the founders that you mentioning

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the founders of the companies you were mentioning you know, it just

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happened to be, the community was so small that I ended up pitching to them

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or asking for advice at some point.

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So we've actually partnered with, as an integration partner with Ryan,

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who's the founder of Hootsuite.

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And so we're the only competitor slash co-creating partner in his app store.

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I told him, Hey, a lot of your customers asking, can they use

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hello, Wolfie on top of Hootsuite?

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Because they do a great job in analytics.

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They do a great job at streams, but we do a great job in other fields

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and other distribution channels.

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Right.

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And so we actually, think of them as a co-creating partner.

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Now, other companies like sprout and buffer and whatnot, they continue going

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we're down there doing the same thing that they've been doing for a very long time.

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Good on them.

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They have a, in some cases, a multi-billion dollar business, but

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where we are going to be in five years is going to be very different from

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where these companies are going down.

Speaker:

Yeah, for sure.

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But one of the things I did want to mention is a lot of our customers

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tend to be women led businesses.

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And so we're trying to figure out if your listeners , have any advice or tips.

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We are trying to figure out how do we reach more women led businesses.

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Women led enterprises that are, in the social media side

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of, they need social media help.

Speaker:

So a lot of our businesses tend to be podcast.

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On our platform, they also tend to be coaches or direct

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sellers, real estate agents.

Speaker:

These are people literally who are like carving out incomes for themselves.

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They're all entrepreneurial.

Speaker:

But we're, you know, if you have any advice on that, we're

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always looking for feedback.

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I do.

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I do have a couple of things that come to mind is one, women are hanging out on.

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Because it's very visual, it's about food, cooking travel.

Speaker:

So I think that's where you're going to find an untapped audience, because

Speaker:

I mean, everyone's on Instagram, right.

Speaker:

But Pinterest is also a crazy search engine where it can

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rank your post really high.

Speaker:

And literally what I do in.

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A dollar a day strategy to promote something.

Speaker:

And I get thousands of views, which is so cost-effective compared to

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doing something on Facebook ads.

Speaker:

So Pinterest, like if you set up a Pinterest account and if you have

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blog posts, which I'm sure you guys do that you've written on your website.

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You can create, what's called an idea of pen and that's like the visual,

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and you can create that in canva.com,

Speaker:

and then you can share links to different articles and you can even share different

Speaker:

links to like, if you have videos that you want to share are little clips, even

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podcasts, episodes that you've been on.

Speaker:

The other question, I guess I have for you, which comes to mind, which I think

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would really amazingly work in terms of reaching your target audiences.

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Do you have your own podcast?

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We have a, not a podcast per se, but we have a show called content masters, and

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we do live sessions in our Facebook group.

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We try to keep it very exclusive because then it allows our customers to

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come on and say, Hey, this is dimple.

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I have something to talk about.

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The veterans, , chamber of commerce and how we can help other veterans

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started their businesses with social media at the core of it.

Speaker:

Or we have, we actually have one.

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Very sweet customer Edgar from life for paws.com.

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And he literally came to all of our networking calls and it has

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been coming to all our networking calls for the last few weeks.

Speaker:

And he started with a Shopify store and every single week he'd built it up.

Speaker:

And now he's at a point where he's scaling so fast that he's not only doing really

Speaker:

well on the social media automation side, but he needs introductions

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to investors and things like that.

Speaker:

So it's like those stories we'd love captivating.

Speaker:

So we just go live using streamers in our Facebook groups.

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Yeah.

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Do you ever, maybe I think it would be really cool if you did a podcast about.

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Okay.

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And I will help you launch it, but you should do a podcast about

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emojis because it ties in and it's directly related to your product.

Speaker:

And then people would totally love watching that.

Speaker:

And you can have different stories about emojis and the emotional.

Speaker:

They you know, convey and maybe how even emojis, people can misunderstand certain

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emojis and which ones people get confused.

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I don't know what purple hearts mean versus the difference

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between that and a red heart.

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I mean, I'm not 21.

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Right.

Speaker:

But, you know, I think it would be such a fun and entertaining show.

Speaker:

That would be amazing.

Speaker:

So it's so funny, you mentioned that.

Speaker:

From a couple of years ago when I was on Tinder one of the matches, one of the

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girls I mashed, but she actually said you're going to be, you're the emoji king.

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And I have a screenshot of this from years ago, like back in college,

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early days in college from Tinder.

Speaker:

And it's so funny because now I actually have the official patent around this

Speaker:

capability called the emoji recommendation system, which is funny in and of itself.

Speaker:

But more importantly, when we do the shows, the content masters.

Speaker:

You can actually see in the introduction, we have a ton of

Speaker:

emojis that we talk about because it just drives a lot of engagement.

Speaker:

Emoji, social media marketing.

Speaker:

So here's some ideas for you.

Speaker:

You can get the emoji king.com if it's available.

Speaker:

And so this is not live yet.

Speaker:

Go ahead and buy that domain before everyone hears the podcast episode.

Speaker:

And then they go and try to steal my idea that I just gave you.

Speaker:

Are you kidding?

Speaker:

We'll call it emoji social media marketing.

Speaker:

Even if you're not sure if you want to do it, just go get the domain

Speaker:

from name, cheaper, Bluehost.

Speaker:

'cause one day you might decide to do a show.

Speaker:

And the thing is your show doesn't have to be super long.

Speaker:

You could do episodes once a week that are just like five to 10 minutes.

Speaker:

You talk about different emojis.

Speaker:

I mean, how many emojis did you tell me you have like over

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that people can use in hello?

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A little bit.

Speaker:

There are a lot.

Speaker:

Yeah.

Speaker:

I mean, officially, according to unit Cove, which is like the FDA of text-based

Speaker:

communication they're over 3000.

Speaker:

I think that show would be a big hit.

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I would live.

Speaker:

I would listen.

Speaker:

Yeah.

Speaker:

You asked her advice.

Speaker:

I gave you some, I gave you some tips.

Speaker:

All right.

Speaker:

So we're down to the last few minutes.

Speaker:

I know you got to jump off here.

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So, you know, quick question is where do you see the future of AI?

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A lot of founders in the tech industry will, or I guess in venture capital,

Speaker:

people will say the same thing as that.

Speaker:

They'll give you a very technical answer and they'll give you a very

Speaker:

like feature product, rich answer.

Speaker:

But for me, it's, it's an augmentation.

Speaker:

It's an augmentation to what you could do in a week, but you can get it done

Speaker:

in two minutes so that you have time to do what you would have done in a

Speaker:

year in that week's worth of time.

Speaker:

Right.

Speaker:

And then you can just perpetually do better.

Speaker:

beep beep out of your competition and just win at being a small business owner.

Speaker:

So I think that's where all of the technology has to, kind of converge.

Speaker:

Now there's a style of this debate that we can have from an ethical perspective.

Speaker:

There's a side of this debate we can have from an automation perspective, to what

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extent is too much automation too much and, and whatnot, but at the end of the

Speaker:

day, so long as it helps to have business owner do more, faster and cheaper and

Speaker:

just be delighted, just have a lot of fun.

Speaker:

I think AI , will be a winner.

Speaker:

Anything short of that?

Speaker:

It will, it'll be all this contested.

Speaker:

Yeah, I look forward to it.

Speaker:

And I got another idea.

Speaker:

So whether you decide to do that podcast or not, I'd love to have you

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back as a guest to do an episode.

Speaker:

So whenever you're down for that, you know, that's going to be a really fun

Speaker:

episode and I'll try to do my whole.

Speaker:

So I'm a little bit more before we did that one, but I think that would be fun.

Speaker:

And this way, you know what, like we can see how that episode does and if it

Speaker:

does really well, like I'll come to you and I'll say, you know what, Arjun, you

Speaker:

really probably should do that show before someone else the idea, go get your dope.

Speaker:

So you said emoji king.com.

Speaker:

Yeah, because you said you were called the emoji king, right?

Speaker:

So it looks like the emoji king doc emoji king is actually taken in 2016,

Speaker:

but emoji king.net is available and.io.

Speaker:

So maybe I'll grab those two.

Speaker:

You should get the IO, just do it under a.and.co to cool.

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Yeah.

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Yeah.

Speaker:

And just make sure it's not trademarked.

Speaker:

And then Hey, go for it.

Speaker:

So how can people get ahold of you?

Speaker:

What's the best way for people to reach out or how do they

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get their demo of hello?

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Yeah, just go to hell wolfie.com.

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It's H E L L O w O F y.com.

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And my email's on there.

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My phone is on there.

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Like I have all my information's on there.

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And just tell us a little bit about your small business, your underdog,

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small business and how we can help you.

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If there are certain features you want us to add into the marketing

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platform, there are certain things you like us to do for you.

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And obviously join our Facebook group as well, because that's

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where all the feedback is going in.

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And other people can say.

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I agree with that, or maybe we should do it this way.

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And then that itself has a direct impact on our roadmap.

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And then last but not least, if you consider investing in the company, as

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we scale, we want to make sure all our underdogs are scaling with us as well.

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So we raised about 26,000 so far as of this recording, but we're, obviously

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trying to get to the next level, which is 50 K the next level, which is a hundred K.

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So anyone can become a shareholder.

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And then those will give you certain perks into hello, Wolfie.

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And what is the name of the Facebook group?

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Again?

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Content masters by hello Wolfie.

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Okay, perfect.

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I will link it in the show notes for everyone who is tuning in, this

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was such a delight to have you on the mesmerizing marketing podcast.

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And who knows, like pretty soon you'll have your own podcast.

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I can't wait.

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Cause I love to inspire people to launch their own show.

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I do have a one day launch or podcasts bootcamp coming up in November.

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So if you want.

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We are there to do that.

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And we've got to get you for a room on wisdom one of these days.

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I followed you on Instagram.

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So follow me back there because I don't know if you have time to read your emails.

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Cause I noticed the same email address I have is the same one

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that's on the company website.

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So you probably have hundreds of emails a day.

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We do, but I respond to all of them.

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In fact, I learned this from a very well-known entrepreneur.

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Who's his name is sir Martin Sorrell.

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And so.

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He built the largest holding company of agencies in the world WPP.

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And so till this day, if you email him, he'll respond to you within a couple of

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minutes or a couple of hours, and it's astonishing, like how fast he responds.

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So I take that very seriously.

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That is amazing.

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See, that just shows me that you have integrity and it's a

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different way of running a business.

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Right?

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I think those things.

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A lot.

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I mean, if you're going to put an email address there for the public, then yeah.

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You should respond.

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Right.

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But then a lot of businesses just don't do that.

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They don't want, we do the same thing in our Facebook group as well.

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Like if you come in and say, Hey, I'm having some issues with this, or, Hey,

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this is a great feature I want to request.

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You will actually see again for your viewers who are joining the group.

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You'll see actually me.

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A bedroom background, a garden background, the backyard central park, me with my

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dog, walking around, I'm responding and saying, Hey, dimple, I love that feedback.

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And I'm going to add it to the roadmap or I'm so sorry that happened to you.

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I'm going to make sure that we escalate this and it doesn't matter because

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the other thing we learned from last year is that it doesn't matter.

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What's in your background.

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It doesn't matter the dog noises or birds chirping and whatnot so

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long as you're moving forward.

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And I think that habit or that approaches has, is going to stay.

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And so we just take videos and respond to.

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Oh, my God.

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I love that.

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That is amazing.

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You are so modern and you're doing everything in a very innovative

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way, which I absolutely love.

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And I hope to see you again on my podcast for the next show, and we'll

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definitely do a segment on wisdom.

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So thank you for being here, right?

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Virtual hugs from New York back to you.

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Thank you for listening to the mesmerizing marketing podcast.

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If you found this episode valuable, please subscribe to the show.

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So you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful.

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If you could take a minute to leave a review and visit the podcast website,

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to check out all the latest episodes.

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At www.mesmerizingmarketingpodcast.com that's www.mesmerizingmarketingpodcast.com

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and follow a dimple on clubhouse.

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Her handle is marketing expert and also join her mesmerizing marketing

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club also on clubhouse for live rooms on top marketing strategies for

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entrepreneurs and business owners who want to mesmerize their marketing.

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About the Podcast

Mesmerizing Marketing™
Mesmerize Your Marketing
Mesmerizing Marketing™ Podcast talks about the latest and most innovative marketing strategies, apps and brings actionable tips and strategies that you can implement to take your business to the next level.
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About your host

Profile picture for Dimple Dang

Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.