Episode 62

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Published on:

15th Dec 2022

10 Social Media Tools to Elevate Your Marketing in 2023

Episode 62 of Mesmerizing Marketing™ Podcast: 10 Social Media Tools to Elevate Your Marketing in 2023.

10 Social Media Tools Mentioned in This Podcast

Veed.io


Videoask.com 


Hello Woofy AI-Powered Social Media Marketing Platform (Listen to episode 26 to learn more)


Bit.ly 


Later.com 


SEMRUSH.com 


MeetEdgar.com  


Buffer.com 



Grammerly.com  



BuzzSumo.com  


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Transcript
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Welcome to the Mesmerizing Marketing Podcast, where we take a deep dive

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into the latest marketing trends, tools, and tips, and provide you with

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the top resources you need to thrive and make your marketing mesmerizing.

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And now here's your host Dimple.

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Dang.

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Hello, my MES Rising Marketing Tribe.

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Today we're gonna be talking about 10 social media tools you need

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to be using in 2023 to elevate your marketing to the next level.

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All right, let's start with number one.

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This one is one of my favorites.

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Yes, I have personally used it many times and absolutely love.

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This one is called v.io.

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It's v e e d.io.

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By the way, in the show notes, I will be linking all of the tools, so

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make sure you go check out the show notes, and some of them may have

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free trials that you can sign up for, to check them out for yourself.

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So v.io is a video editing platform that allows you to edit your videos,

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and it is super simple to use.

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Super easy.

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, and I love the fact that it allows you to resize your videos to

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be able to use them for various different social media platforms.

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As you know, the size requirements for TikTok videos and for reels

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are different than YouTube videos.

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So if you wanted to take one video and repurpose.

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It allows you to do that and do that easily.

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The one thing I do want you guys to be aware about is if you are going

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to record video content that you want to use and repurpose for different

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platforms, make sure that you're recording it where it's not too zoomed

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in because if it's too zoomed in,

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, it's probably gonna cut part of it off.

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So if you just want to make sure that you back up just a tad so that you

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can later zoom in and edit it how you want for reel's content versus.

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For YouTube video content.

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And that's just a pro tip right there that I learned from experience.

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So the other thing in terms of features that v.io offers is you can add subtitles,

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you can add translations, you can even add the transcription of the entire

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you know, audio, what was said so that you don't have to do that later on.

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. And that's a really good idea to do you guys, because when people are

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watching content on social media, and a lot of times they may be at

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work and they don't necessarily want to play the audio, but they do want

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to know what that video is about.

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, So when you add transcriptions, it

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you're also being more inclusive to communities that need it as well.

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Okay.

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So the other thing is you can also overlay the videos with different stickers,

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different images, so it makes it super easy to drag and drop different things.

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It has stickers that are built in and you can literally just edit the video.

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And it also has a feature that I like.

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If there was some background noise and you wanted to edit the quality of the audio

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in the video, you can do that as well.

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Obviously, you can add voiceover, different sounds, all that,

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so definitely check that out.

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They also recently, Have incorporated different templates, which you can

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pick from, and that's gonna allow you to create your video content based on

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a template, and it might be even easier and quicker in terms of saving you

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time when it comes to editing content.

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So check out v.io.

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All right you guys.

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Number two is video ask.

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And video ask is from the same company who has created something called

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Typeform, which Typeform I also love.

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And it is amazing for creating customized forms where when you think of Google

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Forms, think of Typeform, but only it's a lot more sleeker and sex.

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And you can customize the background.

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And now Typeform even allows you to put videos in your form, which is cool.

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so video ask was created by them and it's literally like having video funnels that

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you can create for your sales team, for outreach to clients for following up.

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And it allows you to build engaging in video form.

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that enable you to collect contact details or even have people register

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for events and so much more.

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And then you can even ask for a response back in either a video, audio or text,

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and you can provide multiple choice selections for them to pick from.

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It allows for booking on calendar incorporating payments, file

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uploads, and so much more.

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So definitely check out video ask.

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I can probably do an entire podcast episode on that.

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So this is just very, very high level, but it's definitely a

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very, very cool technology.

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. All right, number three is, hello, woo.

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And if you guys have been listening to my podcast for a while, I interviewed Ar

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Rae, who is the founder and c o of Hello.

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Woo.

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And I'm gonna link that episode because that explains a lot of the

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features in detail, and I think you guys will enjoy checking it out.

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But I definitely wanted to mention it here.

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And there's been so many new things that Argen has incorporated

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since I last spoke to him.

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I'm gonna have to have him come back on my podcast for another episode so we

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can dive deeper into some new, exciting features he has, which are, Smart Speaker

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marketing, which basically allows you to increase your revenue by getting in

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front of your customers in their homes when you think about Alexa, right?

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And so you can broadcast video or audio post via smart speakers.

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And then the other cool thing that I'm really excited about

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is something called web stories.

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And web stories are where you can get website visitors from Google.

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You can improve your seo and if you guys dunno what SEO is, it is search

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engine optimization, which means your doing activities that are going to

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help you rank higher organically on Google and the search result pages.

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So it helps for seo if you're using Google Web Stories and with Hello

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Whoopi, you can schedule stories that have beautiful imagery, text and

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call to action buttons directly into the search results, and that's going

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to be really, really great for s.

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All right, so the other thing is, let's just talk about high

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level what Hello Movie does.

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It's basically a social media marketing automation tool that is great for

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solopreneurs, entrepreneurs, business owners, as well as small to mid-size

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businesses, and it allows you to even use emoji marketing where it

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gives you emoji recommendations based on the Hello Woo artificial inte.

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And then it has some useful tools, which is auto complete.

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So if you're typing something, it's going to auto suggest.

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Link the next word so you can save time.

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And then it also allows you to pull quotes from articles.

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And now you can post to your blogs from Hello BofI.

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And it has a lot of other integrations with different platforms that

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you may find useful and it's also very, very cost effective.

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So definitely check it out.

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I will put my affiliate link in the show notes and you guys can get a.

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All right, we're gonna go to number four.

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Number four is Bitly, so b i t.ly.

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Again, I'll link everything in the show notes for you guys, but

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Bentley is amazing because you can take any link that you have.

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Let's say you have created a blog article on your website.

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Or there's an article on the internet that you wanna share, and if you put it

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into Bitly, you can shorten the link.

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So Bitly is a link shortener, but here's some of the cool things that you might

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have not even thought about using it for.

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What I like to do is I like to put links in there because it

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actually tracks how much traffic.

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Came from that link.

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So when I post different types of posts on Twitter and Instagram and

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Facebook and LinkedIn, I know how many people actually clicked on that link.

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So it tells me which of my articles or podcast episodes or posts are

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more popular, or which, you know, social media posts performed better.

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And I love to see you know, see that data and analytics because

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it really helps you make the right decisions to get more traffic.

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And then the other thing about it is, , you can even create custom links.

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So you can have a custom name.

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You do have to pay for that plan, like so they have a free version, they

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have a paid version, and with a paid version, you get some more enhancements.

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And part of that is where you can have a custom, url so you can name

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it something like, you know, Podcast marketing course our whatever you want

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our consultation with Deborah, right?

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So you can customize it and that makes it really easy.

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If you wanted to share.

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in a talk or just put it out there like say on a podcast where it's super easy for

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someone to just memorize it and go there.

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The other thing is it also has now a link builder, which would be similar

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to like what I guess Link Tree kind of does and social tap, so you can

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check out that feature as well.

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But I really, really love using Bitly and then it actually

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saves the links to articles too.

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So then, If I just wanna go back and copy the link to something specific I

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shared even a month ago, it makes it super easy for me to just go grab the

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link and share it on to social media.

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All right, so now we're gonna go to number five, which is later.

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So that is L A T E R later.com.

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And it is a social media management tool that allows you to auto publish

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to TikTok, which is great because you know, if you have to post a lot of

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content to TikTok, you can't always be, right there to do it and set it up.

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So this allows you to preschedule content for TikTok, also for the Instagram

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feed post, and then for Facebook, for Twitter, for Pinterest and LinkedIn.

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And their plans are pretty affordable as well.

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But I like that it allows you to, you know, schedule stuff out.

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You do have to download the app as well on your phone sometimes

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to push the scheduling out.

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And that may have changed, but they have a lot of, great features with, , these

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platforms that not every different social media platform may offer.

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So definitely check out.

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All right.

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Number six is s e m.

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Rush.

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I absolutely love s e m Rush, and not just for.

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SEO search engine optimization, but it has so many other great

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features built in to it as well.

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So, you know, for example, I like to create a lot of content for my clients

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in the terms of blog content that is SEO optimized and it is strategically

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written to rank on page one of Google.

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And because there might be, so many articles that we have

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written throughout the years.

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We wanna be able to track which articles are getting us to rank on page one,

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or maybe if they're ranking on page two or three, how can we create more

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content around that specific topic to rank higher in the search engine?

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And you can literally see reports and you can have reports sent to you.

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Your ranking in terms of placement for different keywords, you can input up

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to 500 keywords with their basic plan.

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And then you also can literally spy on your competitor's marketing to see

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what they're doing, what's working for them, and also gives you the ability

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to see back links in terms of, you know, where are other competitors

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getting their back links from.

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Because if you know that they're ranking really high on page.

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of Google for a keyword that you wanna rank for, well, you can see where their

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traffic is coming from and maybe you can go try to get a back link there as well.

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And that just makes it really, really easy to just implement those things.

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The other cool feature I like is it has a built in platform feature where you can.

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determine who you want to do outreach to in order to ask for a back link.

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And you can write letters and you can send them off.

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And it just makes it really easy to keep track of what you're doing.

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But it has about 55 different features.

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So it's just one of those things you have to go sign up for a free

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trial and check it out for yourself.

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But I love it, and even it has built in social media posting.

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, so if you just wanna all in one platform, we can just, you know, do

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your social media posting there as well.

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It's got that built in, so I do love that.

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All right.

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Number seven is gonna be Meet Edgar, and again, it's Meet Edgar

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and I have used this a while back,

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and I'm actually thinking of trying it out again.

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So the one thing that makes Meet Edgar unique for a social media posting

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platform is that it automatically pulls posts from your content

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library and schedules them for you.

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So it keeps your content fresh day after day.

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And if you've heard the concept of evergreen content, well meet Ed.

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Is a platform that's going to repurpose that content for you.

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And what that means is less work for you, right?

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And who wants to do more work?

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Not me.

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So if you have content, especially like me, if you have a podcast show, I

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don't just share the latest episodes.

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I like to go back and share older episodes too, because people.

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are still listening to those.

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There's valuable content there, so if they're discovering it,

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they're gonna listen to it.

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So I always like to re-share stuff not re-share the same thing, or it's

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the exact same, you know, wording.

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We wanna switch it up a little bit.

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So I love that this is more automated and it does it for you,

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and obviously you can set it up where you have to approve everything.

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You know, it goes live and it gets posted, but I think that it actually helps you

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streamline the process of just, you know, getting more content out there

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without having to put hours and hours in creating new content all the time.

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And that's always great because we're all busy.

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All right.

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Number eight is Buffer.

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Buffer.

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Gosh, I've been using this for like probably 10 years or more, but Buffer

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is great because it's a social media platform for people who are on a budget

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or maybe you're just getting started out.

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I love that they have a free plan that's completely free and it allows

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you to post to Facebook, Twitter.

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LinkedIn, there's other few other platforms that I

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may allow you to pick from.

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And depending on how many platforms you want to post to, you might have to

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get the paid plan if you have a certain number of platforms, but like the

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basics, let's say you just wanna post to Facebook, Twitter, LinkedIn, you can

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definitely do that, and I love that.

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It's also really simple and easy to.

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, it may not have like the most de, you know, detailed analytics like some of

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the other platforms, but if you're just getting started and you need something

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really simple, you're in a budget.

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Even their paid plans are super affordable as well.

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And the difference really from some of the free plans and paid plans, one of

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the differences is that with a paid plan, you can schedule out more content in.

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Versus with a free plan, it's gonna say, okay, you're at your maximum limit.

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You know, you need to either upgrade or you have to hold off for a little bit.

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So definitely check out Buffer.

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It is just, you know, consistently then good for just posting content.

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And sometimes if you're managing accounts for other clients and they

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don't wanna have a paid platform, they just want basic posting.

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But not anything too detailed in terms of analytics.

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Buffer will get the job done.

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All right, we're gonna go to number nine.

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Number nine is Grammarly.

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And Grammarly.

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Even though it's not a social media tool, I love how you can use it for social

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media because when you're creating content and you're writing content, you wanna

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make sure that the grammar is proper.

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You want to make sure that it looks professional.

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So I use Grammarly for content, for, you know, websites, for blog

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posts, for Facebook ad campaigns, for literally any kind of content I create.

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I love it.

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And they have a free plan and they have a paid plan, and even

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their free plan is amazing.

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So if you want your content to sound better, you want the

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grammar to be on point, you definitely wanna check out grammar.

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All right.

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Last but not least BuzzSumo, which is another one of my favorites

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from throughout the years.

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BuzzSumo is great because you can go and type in a keyword and it's gonna

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tell you which content is out there on different social media platforms, like

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was it posted on different platforms and which platforms, what were the

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number of shares or the engage.

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So you can see content that's trending according to different keywords, and

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what you can do is you can either take that article and you can re-share it,

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and you can talk about what some of the key takeaways were from that article.

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Or what you can do is you can use that as inspiration to come up with

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topics for your blogs, for your Instagram reels, for TikTok, for

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content, because you already know.

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it's a hot topic because people have been sharing it, they've been gauging with it.

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So I think it always is good if you can have a strategy for what you're posting

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and not just randomly post things.

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Because the more strategy you have, the more strategic you

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are, it's going to actually make your marketing more effective.

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And that's what this episode was supposed to be about, is about how you.

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use the right social media tools, you know, the best social media

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tools in 2023 to leverage your marketing to go to the next level.

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So I hope you guys enjoyed this episode, and I'm going to wish you

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guys a very happy holiday season.

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and wishing you the best in the new year as well, although you'll be hearing from

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me again, but just in case you know you guys are busy, I just wanna put that out

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there and I'm thanking all of you who have been supporting my show for so long, and

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if you could take a moment to leave me a five star review with some comments, I

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would be truly grateful and have a great day and I'll see you on the next episode.

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Thank you for listening to the Mesmerizing Marketing Podcast.

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If you found this episode valuable, please subscribe to the show so

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you don't ever miss an episode and also share it with your friends.

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Dimple would be so grateful if you could take a minute to leave

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a review and visit the podcast website to check out all the latest.

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At www.mesmerizingmarketingpodcast.com.

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That's www.mesmerizingmarketingpodcast.com.

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And follow Dimple on Clubhouse.

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Dimple Dang

Dimple Dang is a passionate marketing expert that helps law firms, doctors, entrepreneurs, and small businesses take their marketing to the next level. Dimple is the Host of “Mesmerizing Marketing” and the founder of the “Reels for Lawyers Challenge” Dimple is skilled at SEO, WordPress website design, content creation, blogging, and Instagram. Dimple is also a contributing editor for “Attorney-at-Law” magazine and writes articles on online marketing and social media for the legal industry. Dimple is the founder of the “Lawyers Mastermind” club on Clubhouse and the “Mesmerizing Marketing™” club on Clubhouse. Dimple has an extensive sales and marketing background and has sold over a million dollars in PPC marketing when she was working for a nationwide marketing firm. Dimple is a professional speaker and hosts her own rooms on the Clubhouse on a regular basis. To connect with Dimple on Clubhouse, search for her by name or the handle @marketingexpert.